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To counter this vicious cycle, our study presents smartmarket2, the first instantiation of a digital actor engagement platform designed specifically for high streets. smartmarket2 enables hybrid online-offline customer journeys by connecting consumers to stores and other high street service providers. In an action design research (ADR) project, we design, implement and evaluate smartmarket2, involving 150 high street operators and 2,300 citizens in three cycles of building, intervention and evaluation. We derive four design principles that contribute prescriptive knowledge on the design of digital actor engagement platforms. Our results reveal that such a platform is able to increase engagement, but that it is subject to actors’ engagement dispositions."}],"file":[{"date_created":"2024-04-18T12:31:20Z","creator":"dabe","success":1,"content_type":"application/pdf","file_id":"53571","file_size":9231007,"access_level":"closed","file_name":"Designing digital actor engagement platforms for local high streets  an action design research study.pdf","date_updated":"2024-04-18T12:31:20Z","relation":"main_file"}],"date_created":"2023-08-11T06:49:48Z","type":"journal_article","keyword":["Digital platform","action design research","design principles","actor engagement","engagement platform","location-based advertising"],"department":[{"_id":"195"}],"status":"public","has_accepted_license":"1","page":"1-34","publisher":"Taylor & Francis","_id":"46478","ddc":["380"],"user_id":"59677","file_date_updated":"2024-04-18T12:31:20Z","citation":{"mla":"Bartelheimer, Christian, et al. “Designing Digital Actor Engagement Platforms for Local High Streets: An Action Design Research Study.” <i>European Journal of Information Systems</i>, Taylor &#38; Francis, 2023, pp. 1–34, doi:<a href=\"https://doi.org/10.1080/0960085x.2023.2242847\">10.1080/0960085x.2023.2242847</a>.","ama":"Bartelheimer C, zur Heiden P, Berendes CI, Beverungen D. 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