---
_id: '61799'
abstract:
- lang: eng
text: Generative artificial intelligence (GenAI) is rapidly becoming a viable
tool to enhance productivity and act as a catalyst for innovation across various
sectors. Its ability to perform tasks that have traditionally required human judgment
and creativity is transforming knowledge and creative work. Yet it also raises
concerns and implications that could reshape the very landscape of knowledge and
creative work. In this editorial, we undertake an in-depth examination of both
the opportunities and challenges presented by GenAI for future IS research.
author:
- first_name: Hind
full_name: Benbya, Hind
last_name: Benbya
- first_name: Franz
full_name: Strich, Franz
id: '122631'
last_name: Strich
orcid: 0000-0002-0170-9025
- first_name: Toomas
full_name: Tamm, Toomas
last_name: Tamm
citation:
ama: Benbya H, Strich F, Tamm T. Navigating Generative Artificial Intelligence Promises
and Perils for Knowledge and Creative Work. Journal of the Association for
Information Systems. 2024;25(1):23-36. doi:10.17705/1jais.00861
apa: Benbya, H., Strich, F., & Tamm, T. (2024). Navigating Generative Artificial
Intelligence Promises and Perils for Knowledge and Creative Work. Journal of
the Association for Information Systems, 25(1), 23–36. https://doi.org/10.17705/1jais.00861
bibtex: '@article{Benbya_Strich_Tamm_2024, title={Navigating Generative Artificial
Intelligence Promises and Perils for Knowledge and Creative Work}, volume={25},
DOI={10.17705/1jais.00861},
number={1}, journal={Journal of the Association for Information Systems}, publisher={Association
for Information Systems}, author={Benbya, Hind and Strich, Franz and Tamm, Toomas},
year={2024}, pages={23–36} }'
chicago: 'Benbya, Hind, Franz Strich, and Toomas Tamm. “Navigating Generative Artificial
Intelligence Promises and Perils for Knowledge and Creative Work.” Journal
of the Association for Information Systems 25, no. 1 (2024): 23–36. https://doi.org/10.17705/1jais.00861.'
ieee: 'H. Benbya, F. Strich, and T. Tamm, “Navigating Generative Artificial Intelligence
Promises and Perils for Knowledge and Creative Work,” Journal of the Association
for Information Systems, vol. 25, no. 1, pp. 23–36, 2024, doi: 10.17705/1jais.00861.'
mla: Benbya, Hind, et al. “Navigating Generative Artificial Intelligence Promises
and Perils for Knowledge and Creative Work.” Journal of the Association for
Information Systems, vol. 25, no. 1, Association for Information Systems,
2024, pp. 23–36, doi:10.17705/1jais.00861.
short: H. Benbya, F. Strich, T. Tamm, Journal of the Association for Information
Systems 25 (2024) 23–36.
date_created: 2025-10-13T11:32:07Z
date_updated: 2025-10-15T10:37:14Z
doi: 10.17705/1jais.00861
extern: '1'
intvolume: ' 25'
issue: '1'
language:
- iso: eng
page: 23-36
publication: Journal of the Association for Information Systems
publication_identifier:
issn:
- 1536-9323
publication_status: published
publisher: Association for Information Systems
status: public
title: Navigating Generative Artificial Intelligence Promises and Perils for Knowledge
and Creative Work
type: journal_article
user_id: '122631'
volume: 25
year: '2024'
...
---
_id: '61803'
abstract:
- lang: eng
text: Artificial intelligence (AI) systems in the workplace increasingly
substitute for employees’ tasks, responsibilities, and decision-making. Consequently,
employees must relinquish core activities of their work processes without the
ability to interact with the AI system (e.g., to influence decision-making processes
or adapt or overrule decision-making outcomes). To deepen our understanding of
how substitutive decision-making AI systems affect employees’ professional role
identity and how employees adapt their identity in response to the system, we
conducted an in-depth case study of a company in the area of loan consulting.
We qualitatively analyzed more than 60 interviews with employees and managers.
Our research contributes to the literature on IS and identity by disclosing mechanisms
through which employees strengthen and protect their professional role identity
despite being unable to directly interact with the AI system. Further, we highlight
the boundary conditions for introducing an AI system and contribute to the body
of empirical research on the potential downsides of AI.
author:
- first_name: Franz
full_name: Strich, Franz
id: '122631'
last_name: Strich
orcid: 0000-0002-0170-9025
- first_name: Anne-Sophie
full_name: Mayer, Anne-Sophie
last_name: Mayer
- first_name: Marina
full_name: Fiedler, Marina
last_name: Fiedler
citation:
ama: Strich F, Mayer A-S, Fiedler M. What Do I Do in a World of Artificial Intelligence?
Investigating the Impact of Substitutive Decision-Making AI Systems on Employees’
Professional Role Identity. Journal of the Association for Information Systems.
2022;22(2):304-324. doi:10.17705/1jais.00663
apa: Strich, F., Mayer, A.-S., & Fiedler, M. (2022). What Do I Do in a World
of Artificial Intelligence? Investigating the Impact of Substitutive Decision-Making
AI Systems on Employees’ Professional Role Identity. Journal of the Association
for Information Systems, 22(2), 304–324. https://doi.org/10.17705/1jais.00663
bibtex: '@article{Strich_Mayer_Fiedler_2022, title={What Do I Do in a World of Artificial
Intelligence? Investigating the Impact of Substitutive Decision-Making AI Systems
on Employees’ Professional Role Identity}, volume={22}, DOI={10.17705/1jais.00663},
number={2}, journal={Journal of the Association for Information Systems}, publisher={Association
for Information Systems}, author={Strich, Franz and Mayer, Anne-Sophie and Fiedler,
Marina}, year={2022}, pages={304–324} }'
chicago: 'Strich, Franz, Anne-Sophie Mayer, and Marina Fiedler. “What Do I Do in
a World of Artificial Intelligence? Investigating the Impact of Substitutive Decision-Making
AI Systems on Employees’ Professional Role Identity.” Journal of the Association
for Information Systems 22, no. 2 (2022): 304–24. https://doi.org/10.17705/1jais.00663.'
ieee: 'F. Strich, A.-S. Mayer, and M. Fiedler, “What Do I Do in a World of Artificial
Intelligence? Investigating the Impact of Substitutive Decision-Making AI Systems
on Employees’ Professional Role Identity,” Journal of the Association for Information
Systems, vol. 22, no. 2, pp. 304–324, 2022, doi: 10.17705/1jais.00663.'
mla: Strich, Franz, et al. “What Do I Do in a World of Artificial Intelligence?
Investigating the Impact of Substitutive Decision-Making AI Systems on Employees’
Professional Role Identity.” Journal of the Association for Information Systems,
vol. 22, no. 2, Association for Information Systems, 2022, pp. 304–24, doi:10.17705/1jais.00663.
short: F. Strich, A.-S. Mayer, M. Fiedler, Journal of the Association for Information
Systems 22 (2022) 304–324.
date_created: 2025-10-13T11:33:53Z
date_updated: 2025-10-15T10:38:56Z
doi: 10.17705/1jais.00663
extern: '1'
intvolume: ' 22'
issue: '2'
language:
- iso: eng
page: 304-324
publication: Journal of the Association for Information Systems
publication_identifier:
issn:
- 1536-9323
publication_status: published
publisher: Association for Information Systems
status: public
title: What Do I Do in a World of Artificial Intelligence? Investigating the Impact
of Substitutive Decision-Making AI Systems on Employees' Professional Role Identity
type: journal_article
user_id: '122631'
volume: 22
year: '2022'
...