[{"volume":29,"user_id":"4336","publisher":"SAGE Publications","_id":"41308","page":"111-117","status":"public","citation":{"mla":"Steinhoff, Lena, and Robert W. Palmatier. “Commentary: Opportunities and Challenges of Technology in Relationship Marketing.” <i>Australasian Marketing Journal</i>, vol. 29, no. 2, SAGE Publications, 2020, pp. 111–17, doi:<a href=\"https://doi.org/10.1016/j.ausmj.2020.07.003\">10.1016/j.ausmj.2020.07.003</a>.","ama":"Steinhoff L, Palmatier RW. Commentary: Opportunities and challenges of technology in relationship marketing. <i>Australasian Marketing Journal</i>. 2020;29(2):111-117. doi:<a href=\"https://doi.org/10.1016/j.ausmj.2020.07.003\">10.1016/j.ausmj.2020.07.003</a>","bibtex":"@article{Steinhoff_Palmatier_2020, title={Commentary: Opportunities and challenges of technology in relationship marketing}, volume={29}, DOI={<a href=\"https://doi.org/10.1016/j.ausmj.2020.07.003\">10.1016/j.ausmj.2020.07.003</a>}, number={2}, journal={Australasian Marketing Journal}, publisher={SAGE Publications}, author={Steinhoff, Lena and Palmatier, Robert W.}, year={2020}, pages={111–117} }","apa":"Steinhoff, L., &#38; Palmatier, R. W. (2020). Commentary: Opportunities and challenges of technology in relationship marketing. <i>Australasian Marketing Journal</i>, <i>29</i>(2), 111–117. <a href=\"https://doi.org/10.1016/j.ausmj.2020.07.003\">https://doi.org/10.1016/j.ausmj.2020.07.003</a>","ieee":"L. Steinhoff and R. W. Palmatier, “Commentary: Opportunities and challenges of technology in relationship marketing,” <i>Australasian Marketing Journal</i>, vol. 29, no. 2, pp. 111–117, 2020, doi: <a href=\"https://doi.org/10.1016/j.ausmj.2020.07.003\">10.1016/j.ausmj.2020.07.003</a>.","short":"L. Steinhoff, R.W. Palmatier, Australasian Marketing Journal 29 (2020) 111–117.","chicago":"Steinhoff, Lena, and Robert W. Palmatier. “Commentary: Opportunities and Challenges of Technology in Relationship Marketing.” <i>Australasian Marketing Journal</i> 29, no. 2 (2020): 111–17. <a href=\"https://doi.org/10.1016/j.ausmj.2020.07.003\">https://doi.org/10.1016/j.ausmj.2020.07.003</a>."},"doi":"10.1016/j.ausmj.2020.07.003","language":[{"iso":"eng"}],"intvolume":"        29","publication_status":"published","date_updated":"2023-01-31T15:44:11Z","publication_identifier":{"issn":["1839-3349","1839-3349"]},"author":[{"last_name":"Steinhoff","first_name":"Lena","full_name":"Steinhoff, Lena"},{"first_name":"Robert W.","last_name":"Palmatier","full_name":"Palmatier, Robert W."}],"year":"2020","title":"Commentary: Opportunities and challenges of technology in relationship marketing","keyword":["Marketing","Economics and Econometrics"],"type":"journal_article","date_created":"2023-01-31T15:33:36Z","extern":"1","publication":"Australasian Marketing Journal","issue":"2"}]