---
_id: '41308'
author:
- first_name: Lena
  full_name: Steinhoff, Lena
  last_name: Steinhoff
- first_name: Robert W.
  full_name: Palmatier, Robert W.
  last_name: Palmatier
citation:
  ama: 'Steinhoff L, Palmatier RW. Commentary: Opportunities and challenges of technology
    in relationship marketing. <i>Australasian Marketing Journal</i>. 2020;29(2):111-117.
    doi:<a href="https://doi.org/10.1016/j.ausmj.2020.07.003">10.1016/j.ausmj.2020.07.003</a>'
  apa: 'Steinhoff, L., &#38; Palmatier, R. W. (2020). Commentary: Opportunities and
    challenges of technology in relationship marketing. <i>Australasian Marketing
    Journal</i>, <i>29</i>(2), 111–117. <a href="https://doi.org/10.1016/j.ausmj.2020.07.003">https://doi.org/10.1016/j.ausmj.2020.07.003</a>'
  bibtex: '@article{Steinhoff_Palmatier_2020, title={Commentary: Opportunities and
    challenges of technology in relationship marketing}, volume={29}, DOI={<a href="https://doi.org/10.1016/j.ausmj.2020.07.003">10.1016/j.ausmj.2020.07.003</a>},
    number={2}, journal={Australasian Marketing Journal}, publisher={SAGE Publications},
    author={Steinhoff, Lena and Palmatier, Robert W.}, year={2020}, pages={111–117}
    }'
  chicago: 'Steinhoff, Lena, and Robert W. Palmatier. “Commentary: Opportunities and
    Challenges of Technology in Relationship Marketing.” <i>Australasian Marketing
    Journal</i> 29, no. 2 (2020): 111–17. <a href="https://doi.org/10.1016/j.ausmj.2020.07.003">https://doi.org/10.1016/j.ausmj.2020.07.003</a>.'
  ieee: 'L. Steinhoff and R. W. Palmatier, “Commentary: Opportunities and challenges
    of technology in relationship marketing,” <i>Australasian Marketing Journal</i>,
    vol. 29, no. 2, pp. 111–117, 2020, doi: <a href="https://doi.org/10.1016/j.ausmj.2020.07.003">10.1016/j.ausmj.2020.07.003</a>.'
  mla: 'Steinhoff, Lena, and Robert W. Palmatier. “Commentary: Opportunities and Challenges
    of Technology in Relationship Marketing.” <i>Australasian Marketing Journal</i>,
    vol. 29, no. 2, SAGE Publications, 2020, pp. 111–17, doi:<a href="https://doi.org/10.1016/j.ausmj.2020.07.003">10.1016/j.ausmj.2020.07.003</a>.'
  short: L. Steinhoff, R.W. Palmatier, Australasian Marketing Journal 29 (2020) 111–117.
date_created: 2023-01-31T15:33:36Z
date_updated: 2023-01-31T15:44:11Z
doi: 10.1016/j.ausmj.2020.07.003
extern: '1'
intvolume: '        29'
issue: '2'
keyword:
- Marketing
- Economics and Econometrics
language:
- iso: eng
page: 111-117
publication: Australasian Marketing Journal
publication_identifier:
  issn:
  - 1839-3349
  - 1839-3349
publication_status: published
publisher: SAGE Publications
status: public
title: 'Commentary: Opportunities and challenges of technology in relationship marketing'
type: journal_article
user_id: '4336'
volume: 29
year: '2020'
...