---
_id: '48048'
abstract:
- lang: eng
  text: '<jats:p>The concept of ‘ornamental constellations’ introduced in the following
    article highlights the structural relationships of decorative elements and miscellaneous
    content in magazines and the importance of the reader’s perspective for their
    interpretation. ‘Ornamental constellations’ are considered one of the most important
    media devices of emerging aesthetic capitalism, as they produce economies of attention
    and affect and establish a visual connection between the basic concept of a magazine,
    its individual contributions, and the readership addressed, thus promoting a specific
    aesthetic lifestyle. Their respective staging value is illustrated by analysing
    two complementary magazines and their constellation techniques: the elitist art
    magazine Blätter für die Kunst with its ‘strategic arrangement’ of literary and
    programmatic contributions and the creation of ‘resonances’ between them and the
    popular sports and society magazine Sport im Bild with its hybridizing flow of
    texts, images, and advertisements. Despite all the differences, it becomes clear
    that these are two quite compatible projects within the framework of an emerging
    aesthetic capitalism: whereas the Blätter für die Kunst staged and materialized
    the idea of pure art as an exclusive aesthetic lifestyle, the Sport im Bild made
    the desired aesthetic way of life also attainable by non-artists (with enough
    money) by associating it with the idea of an aesthetic capitalism.</jats:p>'
author:
- first_name: Daniela
  full_name: Gretz, Daniela
  id: '103096'
  last_name: Gretz
  orcid: 0000-0003-3011-8715
- first_name: Marcus
  full_name: Krause, Marcus
  last_name: Krause
citation:
  ama: 'Gretz D, Krause M. From Pure Art to Sheer Luxury: Magazines as Ornamental
    Constellations and the Emergence of Aesthetic Capitalism in the Early Twentieth
    Century. <i>Periodical Formats in the Market</i>. 2022;7(2). doi:<a href="https://doi.org/10.21825/jeps.84789">10.21825/jeps.84789</a>'
  apa: 'Gretz, D., &#38; Krause, M. (2022). From Pure Art to Sheer Luxury: Magazines
    as Ornamental Constellations and the Emergence of Aesthetic Capitalism in the
    Early Twentieth Century. <i>Periodical Formats in the Market</i>, <i>7</i>(2).
    <a href="https://doi.org/10.21825/jeps.84789">https://doi.org/10.21825/jeps.84789</a>'
  bibtex: '@article{Gretz_Krause_2022, title={From Pure Art to Sheer Luxury: Magazines
    as Ornamental Constellations and the Emergence of Aesthetic Capitalism in the
    Early Twentieth Century}, volume={7}, DOI={<a href="https://doi.org/10.21825/jeps.84789">10.21825/jeps.84789</a>},
    number={2}, journal={Periodical Formats in the Market}, publisher={Ghent University},
    author={Gretz, Daniela and Krause, Marcus}, year={2022} }'
  chicago: 'Gretz, Daniela, and Marcus Krause. “From Pure Art to Sheer Luxury: Magazines
    as Ornamental Constellations and the Emergence of Aesthetic Capitalism in the
    Early Twentieth Century.” <i>Periodical Formats in the Market</i> 7, no. 2 (2022).
    <a href="https://doi.org/10.21825/jeps.84789">https://doi.org/10.21825/jeps.84789</a>.'
  ieee: 'D. Gretz and M. Krause, “From Pure Art to Sheer Luxury: Magazines as Ornamental
    Constellations and the Emergence of Aesthetic Capitalism in the Early Twentieth
    Century,” <i>Periodical Formats in the Market</i>, vol. 7, no. 2, 2022, doi: <a
    href="https://doi.org/10.21825/jeps.84789">10.21825/jeps.84789</a>.'
  mla: 'Gretz, Daniela, and Marcus Krause. “From Pure Art to Sheer Luxury: Magazines
    as Ornamental Constellations and the Emergence of Aesthetic Capitalism in the
    Early Twentieth Century.” <i>Periodical Formats in the Market</i>, vol. 7, no.
    2, Ghent University, 2022, doi:<a href="https://doi.org/10.21825/jeps.84789">10.21825/jeps.84789</a>.'
  short: D. Gretz, M. Krause, Periodical Formats in the Market 7 (2022).
date_created: 2023-10-13T08:05:17Z
date_updated: 2023-10-13T09:35:40Z
doi: 10.21825/jeps.84789
intvolume: '         7'
issue: '2'
keyword:
- General Medicine
language:
- iso: eng
publication: Periodical Formats in the Market
publication_identifier:
  issn:
  - 2506-6587
publication_status: published
publisher: Ghent University
status: public
title: 'From Pure Art to Sheer Luxury: Magazines as Ornamental Constellations and
  the Emergence of Aesthetic Capitalism in the Early Twentieth Century'
type: journal_article
user_id: '103096'
volume: 7
year: '2022'
...