@article{17860,
  abstract     = {{Purpose
The purpose of this paper is to identify strategic options and challenges that arise when an industrial firm moves from providing smart service toward providing a platform.

Design/methodology/approach
This conceptual study takes on a multidisciplinary research perspective that integrates concepts, theories and insights from service management and marketing, information systems and platform economics.

Findings
The paper outlines three platform types – smart data platform, smart product platform and matching platform – as strategic options for firms that wish to evolve from smart service providers to platform providers.

Research limitations/implications
Investigating smart service platforms calls for launching interdisciplinary research initiatives. Promising research avenues are outlined to span boundaries that separate different research disciplines today.

Practical implications
Managing a successful transition from providing smart service toward providing a platform requires making significant investments in IT, platform-related capabilities and skills, as well as implement new approaches toward relationship management and brand-building.

Originality/value
The findings described in this paper are valuable to researchers in multiple disciplines seeking to develop and to justify theory related to platforms in industrial scenarios.}},
  author       = {{Beverungen, Daniel and Kundisch, Dennis and Wünderlich, Nancy}},
  issn         = {{507-532}},
  journal      = {{Journal of Service Management}},
  keywords     = {{Smart service, Platform, Interdisciplinary research, Manufacturing company, Smart service provider, Platform economics, Information systems, Multi-sided markets, Business-to-business (B2B) markets}},
  number       = {{4}},
  pages        = {{507--532}},
  publisher    = {{Emerald Insight}},
  title        = {{{Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers}}},
  doi          = {{10.1108/JOSM-03-2020-0066}},
  volume       = {{32}},
  year         = {{2021}},
}