---
_id: '17860'
abstract:
- lang: eng
  text: "Purpose\r\nThe purpose of this paper is to identify strategic options and
    challenges that arise when an industrial firm moves from providing smart service
    toward providing a platform.\r\n\r\nDesign/methodology/approach\r\nThis conceptual
    study takes on a multidisciplinary research perspective that integrates concepts,
    theories and insights from service management and marketing, information systems
    and platform economics.\r\n\r\nFindings\r\nThe paper outlines three platform types
    – smart data platform, smart product platform and matching platform – as strategic
    options for firms that wish to evolve from smart service providers to platform
    providers.\r\n\r\nResearch limitations/implications\r\nInvestigating smart service
    platforms calls for launching interdisciplinary research initiatives. Promising
    research avenues are outlined to span boundaries that separate different research
    disciplines today.\r\n\r\nPractical implications\r\nManaging a successful transition
    from providing smart service toward providing a platform requires making significant
    investments in IT, platform-related capabilities and skills, as well as implement
    new approaches toward relationship management and brand-building.\r\n\r\nOriginality/value\r\nThe
    findings described in this paper are valuable to researchers in multiple disciplines
    seeking to develop and to justify theory related to platforms in industrial scenarios."
article_type: original
author:
- first_name: Daniel
  full_name: Beverungen, Daniel
  id: '59677'
  last_name: Beverungen
- first_name: Dennis
  full_name: Kundisch, Dennis
  id: '21117'
  last_name: Kundisch
- first_name: Nancy
  full_name: Wünderlich, Nancy
  id: '36392'
  last_name: Wünderlich
citation:
  ama: 'Beverungen D, Kundisch D, Wünderlich N. Transforming into a Platform Provider:
    Strategic Options for Industrial Smart Service Providers. <i>Journal of Service
    Management</i>. 2021;32(4):507-532. doi:<a href="https://doi.org/10.1108/JOSM-03-2020-0066">10.1108/JOSM-03-2020-0066</a>'
  apa: 'Beverungen, D., Kundisch, D., &#38; Wünderlich, N. (2021). Transforming into
    a Platform Provider: Strategic Options for Industrial Smart Service Providers.
    <i>Journal of Service Management</i>, <i>32</i>(4), 507–532. <a href="https://doi.org/10.1108/JOSM-03-2020-0066">https://doi.org/10.1108/JOSM-03-2020-0066</a>'
  bibtex: '@article{Beverungen_Kundisch_Wünderlich_2021, title={Transforming into
    a Platform Provider: Strategic Options for Industrial Smart Service Providers},
    volume={32}, DOI={<a href="https://doi.org/10.1108/JOSM-03-2020-0066">10.1108/JOSM-03-2020-0066</a>},
    number={4}, journal={Journal of Service Management}, publisher={Emerald Insight},
    author={Beverungen, Daniel and Kundisch, Dennis and Wünderlich, Nancy}, year={2021},
    pages={507–532} }'
  chicago: 'Beverungen, Daniel, Dennis Kundisch, and Nancy Wünderlich. “Transforming
    into a Platform Provider: Strategic Options for Industrial Smart Service Providers.”
    <i>Journal of Service Management</i> 32, no. 4 (2021): 507–32. <a href="https://doi.org/10.1108/JOSM-03-2020-0066">https://doi.org/10.1108/JOSM-03-2020-0066</a>.'
  ieee: 'D. Beverungen, D. Kundisch, and N. Wünderlich, “Transforming into a Platform
    Provider: Strategic Options for Industrial Smart Service Providers,” <i>Journal
    of Service Management</i>, vol. 32, no. 4, pp. 507–532, 2021, doi: <a href="https://doi.org/10.1108/JOSM-03-2020-0066">10.1108/JOSM-03-2020-0066</a>.'
  mla: 'Beverungen, Daniel, et al. “Transforming into a Platform Provider: Strategic
    Options for Industrial Smart Service Providers.” <i>Journal of Service Management</i>,
    vol. 32, no. 4, Emerald Insight, 2021, pp. 507–32, doi:<a href="https://doi.org/10.1108/JOSM-03-2020-0066">10.1108/JOSM-03-2020-0066</a>.'
  short: D. Beverungen, D. Kundisch, N. Wünderlich, Journal of Service Management
    32 (2021) 507–532.
date_created: 2020-08-12T12:12:36Z
date_updated: 2024-04-18T12:46:37Z
ddc:
- '380'
department:
- _id: '276'
- _id: '181'
doi: 10.1108/JOSM-03-2020-0066
intvolume: '        32'
issue: '4'
keyword:
- Smart service
- Platform
- Interdisciplinary research
- Manufacturing company
- Smart service provider
- Platform economics
- Information systems
- Multi-sided markets
- Business-to-business (B2B) markets
language:
- iso: eng
page: 507-532
project:
- _id: '1'
  grant_number: '160364472'
  name: SFB 901
- _id: '4'
  name: SFB 901 - Project Area C
- _id: '17'
  name: SFB 901 - Subproject C5
publication: Journal of Service Management
publication_identifier:
  issn:
  - 507-532
publication_status: published
publisher: Emerald Insight
quality_controlled: '1'
status: public
title: 'Transforming into a Platform Provider: Strategic Options for Industrial Smart
  Service Providers'
type: journal_article
user_id: '59677'
volume: 32
year: '2021'
...