---
_id: '16933'
abstract:
- lang: eng
  text: The continuous innovation of its business models is an important task for
    a company to stay competitive. During this process, the company has to validate
    various hypotheses about its business models by adapting to uncertain and changing
    customer needs effectively and efficiently. This adaptation, in turn, can be supported
    by the concept of Software Product Lines (SPLs). SPLs reduce the time to market
    by deriving products for customers with changing requirements using a common set
    of features, structured as a feature model. Analogously, we support the process
    of business model adaptation by applying the engineering process of SPLs to the
    structure of the Business Model Canvas (BMC). We call this concept a Business
    Model Decision Line (BMDL). The BMDL matches business domain knowledge in the
    form of a feature model with customer needs to derive hypotheses about the business
    model together with experiments for validation. Our approach is effective by providing
    a comprehensive overview of possible business model adaptations and efficient
    by reusing experiments for different hypotheses. We implement our approach in
    a tool and illustrate the usefulness with an example of developing business models
    for a mobile application.
author:
- first_name: Sebastian
  full_name: Gottschalk, Sebastian
  id: '47208'
  last_name: Gottschalk
- first_name: Florian
  full_name: Rittmeier, Florian
  id: '5281'
  last_name: Rittmeier
- first_name: Gregor
  full_name: Engels, Gregor
  id: '107'
  last_name: Engels
citation:
  ama: 'Gottschalk S, Rittmeier F, Engels G. Hypothesis-driven Adaptation of Business
    Models based on Product Line Engineering. In: <i>Proceedings of the 22nd IEEE
    International Conference on Business Informatics</i>. IEEE; 2020. doi:<a href="https://doi.org/10.1109/CBI49978.2020.00022">10.1109/CBI49978.2020.00022</a>'
  apa: 'Gottschalk, S., Rittmeier, F., &#38; Engels, G. (2020). Hypothesis-driven
    Adaptation of Business Models based on Product Line Engineering. In <i>Proceedings
    of the 22nd IEEE International Conference on Business Informatics</i>. Antwerp:
    IEEE. <a href="https://doi.org/10.1109/CBI49978.2020.00022">https://doi.org/10.1109/CBI49978.2020.00022</a>'
  bibtex: '@inproceedings{Gottschalk_Rittmeier_Engels_2020, title={Hypothesis-driven
    Adaptation of Business Models based on Product Line Engineering}, DOI={<a href="https://doi.org/10.1109/CBI49978.2020.00022">10.1109/CBI49978.2020.00022</a>},
    booktitle={Proceedings of the 22nd IEEE International Conference on Business Informatics},
    publisher={IEEE}, author={Gottschalk, Sebastian and Rittmeier, Florian and Engels,
    Gregor}, year={2020} }'
  chicago: Gottschalk, Sebastian, Florian Rittmeier, and Gregor Engels. “Hypothesis-Driven
    Adaptation of Business Models Based on Product Line Engineering.” In <i>Proceedings
    of the 22nd IEEE International Conference on Business Informatics</i>. IEEE, 2020.
    <a href="https://doi.org/10.1109/CBI49978.2020.00022">https://doi.org/10.1109/CBI49978.2020.00022</a>.
  ieee: S. Gottschalk, F. Rittmeier, and G. Engels, “Hypothesis-driven Adaptation
    of Business Models based on Product Line Engineering,” in <i>Proceedings of the
    22nd IEEE International Conference on Business Informatics</i>, Antwerp, 2020.
  mla: Gottschalk, Sebastian, et al. “Hypothesis-Driven Adaptation of Business Models
    Based on Product Line Engineering.” <i>Proceedings of the 22nd IEEE International
    Conference on Business Informatics</i>, IEEE, 2020, doi:<a href="https://doi.org/10.1109/CBI49978.2020.00022">10.1109/CBI49978.2020.00022</a>.
  short: 'S. Gottschalk, F. Rittmeier, G. Engels, in: Proceedings of the 22nd IEEE
    International Conference on Business Informatics, IEEE, 2020.'
conference:
  end_date: 2020-06-24
  location: Antwerp
  name: 22nd IEEE International Conference on Business Informatics
  start_date: 2020-06-22
date_created: 2020-05-04T12:16:54Z
date_updated: 2022-01-06T06:52:59Z
ddc:
- '006'
department:
- _id: '66'
doi: 10.1109/CBI49978.2020.00022
file:
- access_level: open_access
  content_type: application/pdf
  creator: sego
  date_created: 2020-07-14T09:33:00Z
  date_updated: 2020-07-14T09:33:00Z
  file_id: '17383'
  file_name: CBI.pdf
  file_size: 569290
  relation: main_file
file_date_updated: 2020-07-14T09:33:00Z
has_accepted_license: '1'
keyword:
- Business Model Decision Line
- Business Model Adaptation
- Hypothesis-driven Adaptation
- Software Product Line
- Feature Model
language:
- iso: eng
oa: '1'
project:
- _id: '1'
  name: SFB 901
- _id: '4'
  name: SFB 901 - Project Area C
- _id: '17'
  name: SFB 901 - Subproject C5
publication: Proceedings of the 22nd IEEE International Conference on Business Informatics
publisher: IEEE
status: public
title: Hypothesis-driven Adaptation of Business Models based on Product Line Engineering
type: conference
user_id: '47208'
year: '2020'
...