@inproceedings{49785,
  abstract     = {{Reputation is indispensable for online business since it supports customers in their buying decisions and
allows sellers to justify premium prices. While IS research has investigated reputation systems mainly
as review systems on online platforms for business-to-consumer (B2C) transactions, no proper solutions
have been developed for business-to-business (B2B) transactions yet. We use blockchain technology to
propose a new class of reputation systems that apply ratings as voluntary bonus payments: Before a
transaction is performed, customers commit to pay a bonus that is granted if a service provider has
performed a service properly. As opposed to rival reputation systems that build on cumulated ratings
or reviews, our system enables monetized reputation mechanisms that are inextricably linked with online
transactions. We expect this system class to provide more trustworthy ratings, which might reduce
agency costs and serve quality providers to establish a reputation towards new customers, building on
second-order trust.}},
  author       = {{Hemmrich, Simon}},
  booktitle    = {{Proceedings of 31st European Conference on Information Systems (ECIS 2023)}},
  keywords     = {{Trust, Risk, Reputation System, Blockchain Technology, Business Reputation System.}},
  location     = {{Kristiansand}},
  title        = {{{Business Reputation Systems based on Blockchain Technology—A Risky Advance}}},
  year         = {{2023}},
}