---
_id: '35660'
abstract:
- lang: eng
  text: Effective customer loyalty programs are essential for every company. Small
    and medium sized brick-and- mortar stores, such as bakeries, butcher and flower
    shops, often share a common overarching loyalty program, organized by a third-party
    provider. Furthermore, these small shops have limited resources and often cannot
    afford complex BI tools. Out of these reasons we investigated how traditional
    brick-and- mortar stores can benefit from an expansion of service functionalities
    of a loyalty card provider. To answer this question, we cooperated with a cross-industry
    customer loyalty program in a polycentric region. The loyalty program was transformed
    from simple card-based solution to a mobile app for customers and a web- application
    for shop owners. The new solution offers additional BI services for performing
    data analytics and strengthening the position of brick-and-mortar stores. Participating
    shops can work together in order to increase sales and align marketing campaigns.
    Therefore, shopping data from 12 years, 55 shops, and 19,000 customers was analyzed.
author:
- first_name: Jan-Peter
  full_name: Kucklick, Jan-Peter
  id: '77066'
  last_name: Kucklick
- first_name: Michael Reiner
  full_name: Kamm, Michael Reiner
  last_name: Kamm
- first_name: Johannes
  full_name: Schneider, Johannes
  last_name: Schneider
- first_name: Jan
  full_name: vom Brocke, Jan
  last_name: vom Brocke
citation:
  ama: 'Kucklick J-P, Kamm MR, Schneider J, vom Brocke J. Extending Loyalty Programs
    with BI Functionalities A Case Study for Brick-and-Mortar Stores. In: <i>Proceedings
    of the 53rd Hawaii International Conference on System Sciences</i>. ; 2020.'
  apa: Kucklick, J.-P., Kamm, M. R., Schneider, J., &#38; vom Brocke, J. (2020). Extending
    Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores.
    <i>Proceedings of the 53rd Hawaii International Conference on System Sciences</i>.
    53th Annual Hawaii International Conference on System Sciences (HICSS-53).
  bibtex: '@inproceedings{Kucklick_Kamm_Schneider_vom Brocke_2020, title={Extending
    Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores},
    booktitle={Proceedings of the 53rd Hawaii International Conference on System Sciences},
    author={Kucklick, Jan-Peter and Kamm, Michael Reiner and Schneider, Johannes and
    vom Brocke, Jan}, year={2020} }'
  chicago: Kucklick, Jan-Peter, Michael Reiner Kamm, Johannes Schneider, and Jan vom
    Brocke. “Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar
    Stores.” In <i>Proceedings of the 53rd Hawaii International Conference on System
    Sciences</i>, 2020.
  ieee: J.-P. Kucklick, M. R. Kamm, J. Schneider, and J. vom Brocke, “Extending Loyalty
    Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores,” presented
    at the 53th Annual Hawaii International Conference on System Sciences (HICSS-53),
    2020.
  mla: Kucklick, Jan-Peter, et al. “Extending Loyalty Programs with BI Functionalities
    A Case Study for Brick-and-Mortar Stores.” <i>Proceedings of the 53rd Hawaii International
    Conference on System Sciences</i>, 2020.
  short: 'J.-P. Kucklick, M.R. Kamm, J. Schneider, J. vom Brocke, in: Proceedings
    of the 53rd Hawaii International Conference on System Sciences, 2020.'
conference:
  name: 53th Annual Hawaii International Conference on System Sciences (HICSS-53)
date_created: 2023-01-10T08:39:45Z
date_updated: 2023-01-12T05:32:16Z
department:
- _id: '195'
- _id: '196'
keyword:
- brick-and-mortar stores
- business intelligence
- case study
- loyalty program
language:
- iso: eng
main_file_link:
- url: https://scholarspace.manoa.hawaii.edu/server/api/core/bitstreams/335317f1-8fb6-4561-9faa-27e6a7d29771/content
publication: Proceedings of the 53rd Hawaii International Conference on System Sciences
status: public
title: Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar
  Stores
type: conference
user_id: '77066'
year: '2020'
...
---
_id: '35662'
abstract:
- lang: eng
  text: While the analysis and usage of data are increasing in importance, the application
    of sophisticated BI solutions in small stores is limited by available technical
    capabilities and financial resources. This study investigates how brick-and-mortar
    stores can benefit from an expansion of service functionalities of a cross-industry
    loyalty card provider. Digitalizing the loyalty program created new opportunities,
    while the analysis of shopping data of 13 years, 19,000 customers, and 55 shops
    empowered data-based decision support.
author:
- first_name: Michael Reiner
  full_name: Kamm, Michael Reiner
  last_name: Kamm
- first_name: Jan-Peter
  full_name: Kucklick, Jan-Peter
  id: '77066'
  last_name: Kucklick
- first_name: Johannes
  full_name: Schneider, Johannes
  last_name: Schneider
- first_name: Jan
  full_name: vom Brocke, Jan
  last_name: vom Brocke
citation:
  ama: 'Kamm MR, Kucklick J-P, Schneider J, vom Brocke J. Data mining for small shops:
    Empowering brick-and-mortar stores through BI functionalities of a loyalty program1.
    <i>Information Systems Management</i>. 2020;38(4):270-286. doi:<a href="https://doi.org/10.1080/10580530.2020.1855486">10.1080/10580530.2020.1855486</a>'
  apa: 'Kamm, M. R., Kucklick, J.-P., Schneider, J., &#38; vom Brocke, J. (2020).
    Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities
    of a loyalty program1. <i>Information Systems Management</i>, <i>38</i>(4), 270–286.
    <a href="https://doi.org/10.1080/10580530.2020.1855486">https://doi.org/10.1080/10580530.2020.1855486</a>'
  bibtex: '@article{Kamm_Kucklick_Schneider_vom Brocke_2020, title={Data mining for
    small shops: Empowering brick-and-mortar stores through BI functionalities of
    a loyalty program1}, volume={38}, DOI={<a href="https://doi.org/10.1080/10580530.2020.1855486">10.1080/10580530.2020.1855486</a>},
    number={4}, journal={Information Systems Management}, publisher={Informa UK Limited},
    author={Kamm, Michael Reiner and Kucklick, Jan-Peter and Schneider, Johannes and
    vom Brocke, Jan}, year={2020}, pages={270–286} }'
  chicago: 'Kamm, Michael Reiner, Jan-Peter Kucklick, Johannes Schneider, and Jan
    vom Brocke. “Data Mining for Small Shops: Empowering Brick-and-Mortar Stores through
    BI Functionalities of a Loyalty Program1.” <i>Information Systems Management</i>
    38, no. 4 (2020): 270–86. <a href="https://doi.org/10.1080/10580530.2020.1855486">https://doi.org/10.1080/10580530.2020.1855486</a>.'
  ieee: 'M. R. Kamm, J.-P. Kucklick, J. Schneider, and J. vom Brocke, “Data mining
    for small shops: Empowering brick-and-mortar stores through BI functionalities
    of a loyalty program1,” <i>Information Systems Management</i>, vol. 38, no. 4,
    pp. 270–286, 2020, doi: <a href="https://doi.org/10.1080/10580530.2020.1855486">10.1080/10580530.2020.1855486</a>.'
  mla: 'Kamm, Michael Reiner, et al. “Data Mining for Small Shops: Empowering Brick-and-Mortar
    Stores through BI Functionalities of a Loyalty Program1.” <i>Information Systems
    Management</i>, vol. 38, no. 4, Informa UK Limited, 2020, pp. 270–86, doi:<a href="https://doi.org/10.1080/10580530.2020.1855486">10.1080/10580530.2020.1855486</a>.'
  short: M.R. Kamm, J.-P. Kucklick, J. Schneider, J. vom Brocke, Information Systems
    Management 38 (2020) 270–286.
date_created: 2023-01-10T08:40:31Z
date_updated: 2023-01-12T06:46:46Z
department:
- _id: '195'
- _id: '196'
doi: 10.1080/10580530.2020.1855486
intvolume: '        38'
issue: '4'
keyword:
- Customer loyalty
- case study
- brick-and-mortar stores
- business intelligence
- loyalty programs
language:
- iso: eng
main_file_link:
- url: https://www.tandfonline.com/doi/full/10.1080/10580530.2020.1855486
page: 270-286
publication: Information Systems Management
publication_identifier:
  issn:
  - 1058-0530
  - 1934-8703
publication_status: published
publisher: Informa UK Limited
status: public
title: 'Data mining for small shops: Empowering brick-and-mortar stores through BI
  functionalities of a loyalty program1'
type: journal_article
user_id: '77066'
volume: 38
year: '2020'
...
---
_id: '4695'
author:
- first_name: Stefan
  full_name: Debortoli, Stefan
  last_name: Debortoli
- first_name: Oliver
  full_name: Müller, Oliver
  id: '72849'
  last_name: Müller
- first_name: Jan
  full_name: vom Brocke, Jan
  last_name: vom Brocke
citation:
  ama: 'Debortoli S, Müller O, vom Brocke J. Comparing business intelligence and big
    data skills: A text mining study using job advertisements. <i>Business and Information
    Systems Engineering</i>. 2014;(5):289--300. doi:<a href="https://doi.org/10.1007/s12599-014-0344-2">10.1007/s12599-014-0344-2</a>'
  apa: 'Debortoli, S., Müller, O., &#38; vom Brocke, J. (2014). Comparing business
    intelligence and big data skills: A text mining study using job advertisements.
    <i>Business and Information Systems Engineering</i>, (5), 289--300. <a href="https://doi.org/10.1007/s12599-014-0344-2">https://doi.org/10.1007/s12599-014-0344-2</a>'
  bibtex: '@article{Debortoli_Müller_vom Brocke_2014, title={Comparing business intelligence
    and big data skills: A text mining study using job advertisements}, DOI={<a href="https://doi.org/10.1007/s12599-014-0344-2">10.1007/s12599-014-0344-2</a>},
    number={5}, journal={Business and Information Systems Engineering}, author={Debortoli,
    Stefan and Müller, Oliver and vom Brocke, Jan}, year={2014}, pages={289--300}
    }'
  chicago: 'Debortoli, Stefan, Oliver Müller, and Jan vom Brocke. “Comparing Business
    Intelligence and Big Data Skills: A Text Mining Study Using Job Advertisements.”
    <i>Business and Information Systems Engineering</i>, no. 5 (2014): 289--300. <a
    href="https://doi.org/10.1007/s12599-014-0344-2">https://doi.org/10.1007/s12599-014-0344-2</a>.'
  ieee: 'S. Debortoli, O. Müller, and J. vom Brocke, “Comparing business intelligence
    and big data skills: A text mining study using job advertisements,” <i>Business
    and Information Systems Engineering</i>, no. 5, pp. 289--300, 2014.'
  mla: 'Debortoli, Stefan, et al. “Comparing Business Intelligence and Big Data Skills:
    A Text Mining Study Using Job Advertisements.” <i>Business and Information Systems
    Engineering</i>, no. 5, 2014, pp. 289--300, doi:<a href="https://doi.org/10.1007/s12599-014-0344-2">10.1007/s12599-014-0344-2</a>.'
  short: S. Debortoli, O. Müller, J. vom Brocke, Business and Information Systems
    Engineering (2014) 289--300.
date_created: 2018-10-12T08:30:31Z
date_updated: 2022-01-06T07:01:18Z
doi: 10.1007/s12599-014-0344-2
extern: '1'
issue: '5'
keyword:
- Big data
- Business intelligence
- Competencies
- Latent semantic analysis
- Text mining
language:
- iso: eng
page: 289--300
publication: Business and Information Systems Engineering
publication_identifier:
  isbn:
  - 0910-8327 (Print)$\backslash$n0910-8327 (Linking)
  issn:
  - '18670202'
status: public
title: 'Comparing business intelligence and big data skills: A text mining study using
  job advertisements'
type: journal_article
user_id: '72849'
year: '2014'
...
---
_id: '4696'
author:
- first_name: Jan
  full_name: vom Brocke, Jan
  last_name: vom Brocke
- first_name: Stefan
  full_name: Debortoli, Stefan
  last_name: Debortoli
- first_name: Nadine
  full_name: Reuter, Nadine
  last_name: Reuter
- first_name: Oliver
  full_name: Müller, Oliver
  id: '72849'
  last_name: Müller
citation:
  ama: 'vom Brocke J, Debortoli S, Reuter N, Müller O. How In-Memory Technology Can
    Create Business Value: Lessons Learned from Hilti. <i>Communications of the Association
    for Information Systems</i>. 2014:151--167. doi:<a href="https://doi.org/10.17705/1CAIS.03407">10.17705/1CAIS.03407</a>'
  apa: 'vom Brocke, J., Debortoli, S., Reuter, N., &#38; Müller, O. (2014). How In-Memory
    Technology Can Create Business Value: Lessons Learned from Hilti. <i>Communications
    of the Association for Information Systems</i>, 151--167. <a href="https://doi.org/10.17705/1CAIS.03407">https://doi.org/10.17705/1CAIS.03407</a>'
  bibtex: '@article{vom Brocke_Debortoli_Reuter_Müller_2014, title={How In-Memory
    Technology Can Create Business Value: Lessons Learned from Hilti}, DOI={<a href="https://doi.org/10.17705/1CAIS.03407">10.17705/1CAIS.03407</a>},
    journal={Communications of the Association for Information Systems}, author={vom
    Brocke, Jan and Debortoli, Stefan and Reuter, Nadine and Müller, Oliver}, year={2014},
    pages={151--167} }'
  chicago: 'Brocke, Jan vom, Stefan Debortoli, Nadine Reuter, and Oliver Müller. “How
    In-Memory Technology Can Create Business Value: Lessons Learned from Hilti.” <i>Communications
    of the Association for Information Systems</i>, 2014, 151--167. <a href="https://doi.org/10.17705/1CAIS.03407">https://doi.org/10.17705/1CAIS.03407</a>.'
  ieee: 'J. vom Brocke, S. Debortoli, N. Reuter, and O. Müller, “How In-Memory Technology
    Can Create Business Value: Lessons Learned from Hilti,” <i>Communications of the
    Association for Information Systems</i>, pp. 151--167, 2014.'
  mla: 'vom Brocke, Jan, et al. “How In-Memory Technology Can Create Business Value:
    Lessons Learned from Hilti.” <i>Communications of the Association for Information
    Systems</i>, 2014, pp. 151--167, doi:<a href="https://doi.org/10.17705/1CAIS.03407">10.17705/1CAIS.03407</a>.'
  short: J. vom Brocke, S. Debortoli, N. Reuter, O. Müller, Communications of the
    Association for Information Systems (2014) 151--167.
date_created: 2018-10-12T08:30:38Z
date_updated: 2022-01-06T07:01:18Z
doi: 10.17705/1CAIS.03407
extern: '1'
keyword:
- Advanced business analytics
- Big Data
- Business intelligence
- IT business value
- In-memory technology
- OLAP
- OLTP
- Realtime analytics
- Sentiment analysis
language:
- iso: eng
page: 151--167
publication: Communications of the Association for Information Systems
publication_identifier:
  issn:
  - '15293181'
status: public
title: 'How In-Memory Technology Can Create Business Value: Lessons Learned from Hilti'
type: journal_article
user_id: '72849'
year: '2014'
...