---
_id: '4949'
abstract:
- lang: eng
text: The service encounter – one of the foundational concepts in service research
– is fundamentally changing due to rapid evolutions in technology. In this paper,
we offer an updated perspective on what we label the “Service Encounter 2.0”.
To this end, we develop a conceptual framework that captures the essence of the
Service Encounter 2.0 and provides a synthesis of the changing interdependent
roles of technology, employees, and customers. We find that technology either
augments or substitutes service employees, and can foster network connections.
In turn, employees and customers are taking on the role of enabler, innovator,
coordinator and differentiator. In addition, we identify critical areas for future
research on this important topic.
article_type: original
author:
- first_name: Bart
full_name: Larivière, Bart
last_name: Larivière
- first_name: David
full_name: Bowen, David
last_name: Bowen
- first_name: Tor W
full_name: Andreassen, Tor W
last_name: Andreassen
- first_name: Werner
full_name: Kunz, Werner
last_name: Kunz
- first_name: Nancy J
full_name: Sirianni, Nancy J
last_name: Sirianni
- first_name: Chris
full_name: Voss, Chris
last_name: Voss
- first_name: Nancy
full_name: Wünderlich, Nancy
id: '36392'
last_name: Wünderlich
- first_name: Arne
full_name: De Keyser, Arne
last_name: De Keyser
citation:
ama: 'Larivière B, Bowen D, Andreassen TW, et al. “Service Encounter 2.0”: An investigation
into the roles of technology, employees and customers. Journal of Business
Research. 2017;(79):238--246.'
apa: 'Larivière, B., Bowen, D., Andreassen, T. W., Kunz, W., Sirianni, N. J., Voss,
C., … De Keyser, A. (2017). “Service Encounter 2.0”: An investigation into the
roles of technology, employees and customers. Journal of Business Research,
(79), 238--246.'
bibtex: '@article{Larivière_Bowen_Andreassen_Kunz_Sirianni_Voss_Wünderlich_De Keyser_2017,
title={“Service Encounter 2.0”: An investigation into the roles of technology,
employees and customers}, number={79}, journal={Journal of Business Research},
publisher={Elsevier}, author={Larivière, Bart and Bowen, David and Andreassen,
Tor W and Kunz, Werner and Sirianni, Nancy J and Voss, Chris and Wünderlich, Nancy
and De Keyser, Arne}, year={2017}, pages={238--246} }'
chicago: 'Larivière, Bart, David Bowen, Tor W Andreassen, Werner Kunz, Nancy J Sirianni,
Chris Voss, Nancy Wünderlich, and Arne De Keyser. “‘Service Encounter 2.0’: An
Investigation into the Roles of Technology, Employees and Customers.” Journal
of Business Research, no. 79 (2017): 238--246.'
ieee: 'B. Larivière et al., “‘Service Encounter 2.0’: An investigation into
the roles of technology, employees and customers,” Journal of Business Research,
no. 79, pp. 238--246, 2017.'
mla: 'Larivière, Bart, et al. “‘Service Encounter 2.0’: An Investigation into the
Roles of Technology, Employees and Customers.” Journal of Business Research,
no. 79, Elsevier, 2017, pp. 238--246.'
short: B. Larivière, D. Bowen, T.W. Andreassen, W. Kunz, N.J. Sirianni, C. Voss,
N. Wünderlich, A. De Keyser, Journal of Business Research (2017) 238--246.
date_created: 2018-10-26T10:15:22Z
date_updated: 2022-01-06T07:01:30Z
department:
- _id: '178'
- _id: '181'
issue: '79'
keyword:
- Service encounter
- Technology roles
- Employee roles
- Customer roles
- Employee experience
- Customer experience
language:
- iso: eng
page: 238--246
publication: Journal of Business Research
publication_status: published
publisher: Elsevier
status: public
title: '“Service Encounter 2.0”: An investigation into the roles of technology, employees
and customers'
type: journal_article
user_id: '37741'
year: '2017'
...