---
_id: '13326'
abstract:
- lang: eng
  text: Communication within online social network applications enables users to express
    and share sentiments electronically. Existing studies examined the existence or
    distribution of sentiments in online communication at a general level or in small-observed
    groups. Our paper extends this research by analyzing sentiment exchange within
    social networks from an ego-network perspective. We draw from research on social
    influence and social attachment to develop theories of node polarization, balance
    effects and sentiment mirroring within communication dyads. Our empirical analysis
    covers a multitude of social networks in which the sentiment valence of all messages
    was determined. Subsequently we studied ego-networks of focal actors (ego) and
    their immediate contacts. Results support our theories and indicate that actors
    develop polarized sentiments towards individual peers but keep sentiment in balance
    on the ego-network level. Further, pairs of nodes tend to establish similar attitudes
    towards each other leading to stable and polarized positive or negative relationships
author:
- first_name: Robert
  full_name: Hillmann, Robert
  last_name: Hillmann
- first_name: Matthias
  full_name: Trier, Matthias
  id: '72744'
  last_name: Trier
citation:
  ama: 'Hillmann R, Trier M. Sentiment Polarization and Balance among Users in Online
    Social Networks. In: Joshi KD, Yoo Y, eds. <i>AMCIS 2012 Proceedings</i>. Vol
    24. Association for Information Systems. AIS Electronic Library (AISeL); 2012.'
  apa: Hillmann, R., &#38; Trier, M. (2012). Sentiment Polarization and Balance among
    Users in Online Social Networks. In K. D. Joshi &#38; Y. Yoo (Eds.), <i>AMCIS
    2012 Proceedings</i> (Vol. 24). Association for Information Systems. AIS Electronic
    Library (AISeL).
  bibtex: '@inproceedings{Hillmann_Trier_2012, title={Sentiment Polarization and Balance
    among Users in Online Social Networks}, volume={24}, booktitle={AMCIS 2012 Proceedings},
    publisher={Association for Information Systems. AIS Electronic Library (AISeL)},
    author={Hillmann, Robert and Trier, Matthias}, editor={Joshi, K.D. and Yoo, YoungjinEditors},
    year={2012} }'
  chicago: Hillmann, Robert, and Matthias Trier. “Sentiment Polarization and Balance
    among Users in Online Social Networks.” In <i>AMCIS 2012 Proceedings</i>, edited
    by K.D. Joshi and Youngjin Yoo, Vol. 24. Association for Information Systems.
    AIS Electronic Library (AISeL), 2012.
  ieee: R. Hillmann and M. Trier, “Sentiment Polarization and Balance among Users
    in Online Social Networks,” in <i>AMCIS 2012 Proceedings</i>, 2012, vol. 24.
  mla: Hillmann, Robert, and Matthias Trier. “Sentiment Polarization and Balance among
    Users in Online Social Networks.” <i>AMCIS 2012 Proceedings</i>, edited by K.D.
    Joshi and Youngjin Yoo, vol. 24, Association for Information Systems. AIS Electronic
    Library (AISeL), 2012.
  short: 'R. Hillmann, M. Trier, in: K.D. Joshi, Y. Yoo (Eds.), AMCIS 2012 Proceedings,
    Association for Information Systems. AIS Electronic Library (AISeL), 2012.'
date_created: 2019-09-19T12:22:08Z
date_updated: 2022-01-06T06:51:33Z
department:
- _id: '198'
editor:
- first_name: K.D.
  full_name: Joshi, K.D.
  last_name: Joshi
- first_name: Youngjin
  full_name: Yoo, Youngjin
  last_name: Yoo
intvolume: '        24'
keyword:
- Social Network Analysis
- Ego-Network Analysis
- Node Polarization
- Sentiment Dissemination
language:
- iso: eng
publication: AMCIS 2012 Proceedings
publisher: Association for Information Systems. AIS Electronic Library (AISeL)
status: public
title: Sentiment Polarization and Balance among Users in Online Social Networks
type: conference
user_id: '62809'
volume: 24
year: '2012'
...