---
_id: '52369'
abstract:
- lang: eng
  text: Megatrends, such as digitization or sustainability, are confronting the product
    management of manufacturing companies with a variety of challenges regarding the
    design of future products, but also the management of the actual products. To
    successfully position their products in the market, product managers need to gather
    and analyze comprehensive information about customers, developments in the products’
    environment, product usage, and more. The digitization of all aspects of life
    is making data on these topics increasingly available – via social media, documents,
    or the internet of things from the products themselves. The systematic collection
    and analysis of these data enable the exploitation of new potentials for the adaption
    of existing products and the creation of the products of tomorrow. However, there
    are still no insights into the main concepts and cause-effect relationships in
    exploiting data-driven approaches for product management. Therefore, this paper
    aims to identify the main concepts and advantages of data-driven product management.
    To answer the corresponding research questions a comprehensive systematic literature
    review is conducted. From its results, a detailed description of the main concepts
    of data-driven product management is derived. Furthermore, a taxonomy for the
    advantages of data-driven product management is presented. The main concepts and
    the taxonomy allow for a deeper understanding of the topic while highlighting
    necessary future actions and research needs.
author:
- first_name: Timm
  full_name: Fichtler, Timm
  id: '66731'
  last_name: Fichtler
  orcid: https://orcid.org/0000-0001-6034-4399
- first_name: Khoren
  full_name: Grigoryan, Khoren
  last_name: Grigoryan
- first_name: Christian
  full_name: Koldewey, Christian
  id: '43136'
  last_name: Koldewey
  orcid: https://orcid.org/0000-0001-7992-6399
- first_name: Roman
  full_name: Dumitrescu, Roman
  id: '16190'
  last_name: Dumitrescu
citation:
  ama: 'Fichtler T, Grigoryan K, Koldewey C, Dumitrescu R. Towards a Data-Driven Product
    Management – Concepts, Advantages, and Future Research. In: <i>2023 IEEE International
    Conference on Technology Management, Operations and Decisions (ICTMOD)</i>. IEEE;
    2023. doi:<a href="https://doi.org/10.1109/ictmod59086.2023.10438135">10.1109/ictmod59086.2023.10438135</a>'
  apa: Fichtler, T., Grigoryan, K., Koldewey, C., &#38; Dumitrescu, R. (2023). Towards
    a Data-Driven Product Management – Concepts, Advantages, and Future Research.
    <i>2023 IEEE International Conference on Technology Management, Operations and
    Decisions (ICTMOD)</i>. IEEE International Conference on Technology Management,
    Operations and Decisions (ICTMOD), Rabat, Morocco. <a href="https://doi.org/10.1109/ictmod59086.2023.10438135">https://doi.org/10.1109/ictmod59086.2023.10438135</a>
  bibtex: '@inproceedings{Fichtler_Grigoryan_Koldewey_Dumitrescu_2023, title={Towards
    a Data-Driven Product Management – Concepts, Advantages, and Future Research},
    DOI={<a href="https://doi.org/10.1109/ictmod59086.2023.10438135">10.1109/ictmod59086.2023.10438135</a>},
    booktitle={2023 IEEE International Conference on Technology Management, Operations
    and Decisions (ICTMOD)}, publisher={IEEE}, author={Fichtler, Timm and Grigoryan,
    Khoren and Koldewey, Christian and Dumitrescu, Roman}, year={2023} }'
  chicago: Fichtler, Timm, Khoren Grigoryan, Christian Koldewey, and Roman Dumitrescu.
    “Towards a Data-Driven Product Management – Concepts, Advantages, and Future Research.”
    In <i>2023 IEEE International Conference on Technology Management, Operations
    and Decisions (ICTMOD)</i>. IEEE, 2023. <a href="https://doi.org/10.1109/ictmod59086.2023.10438135">https://doi.org/10.1109/ictmod59086.2023.10438135</a>.
  ieee: 'T. Fichtler, K. Grigoryan, C. Koldewey, and R. Dumitrescu, “Towards a Data-Driven
    Product Management – Concepts, Advantages, and Future Research,” presented at
    the IEEE International Conference on Technology Management, Operations and Decisions
    (ICTMOD), Rabat, Morocco, 2023, doi: <a href="https://doi.org/10.1109/ictmod59086.2023.10438135">10.1109/ictmod59086.2023.10438135</a>.'
  mla: Fichtler, Timm, et al. “Towards a Data-Driven Product Management – Concepts,
    Advantages, and Future Research.” <i>2023 IEEE International Conference on Technology
    Management, Operations and Decisions (ICTMOD)</i>, IEEE, 2023, doi:<a href="https://doi.org/10.1109/ictmod59086.2023.10438135">10.1109/ictmod59086.2023.10438135</a>.
  short: 'T. Fichtler, K. Grigoryan, C. Koldewey, R. Dumitrescu, in: 2023 IEEE International
    Conference on Technology Management, Operations and Decisions (ICTMOD), IEEE,
    2023.'
conference:
  end_date: 2023-11-24
  location: Rabat, Morocco
  name: IEEE International Conference on Technology Management, Operations and Decisions
    (ICTMOD)
  start_date: 2023-11-22
date_created: 2024-03-07T18:13:47Z
date_updated: 2024-03-07T18:17:34Z
department:
- _id: '563'
doi: 10.1109/ictmod59086.2023.10438135
keyword:
- Product Lifecyle Management (PLM)
- Data Analytics
- Data-driven Design
- Engineering Management
- Lifecycle Data
language:
- iso: eng
publication: 2023 IEEE International Conference on Technology Management, Operations
  and Decisions (ICTMOD)
publication_status: published
publisher: IEEE
status: public
title: Towards a Data-Driven Product Management – Concepts, Advantages, and Future
  Research
type: conference
user_id: '66731'
year: '2023'
...