---
_id: '16933'
abstract:
- lang: eng
  text: The continuous innovation of its business models is an important task for
    a company to stay competitive. During this process, the company has to validate
    various hypotheses about its business models by adapting to uncertain and changing
    customer needs effectively and efficiently. This adaptation, in turn, can be supported
    by the concept of Software Product Lines (SPLs). SPLs reduce the time to market
    by deriving products for customers with changing requirements using a common set
    of features, structured as a feature model. Analogously, we support the process
    of business model adaptation by applying the engineering process of SPLs to the
    structure of the Business Model Canvas (BMC). We call this concept a Business
    Model Decision Line (BMDL). The BMDL matches business domain knowledge in the
    form of a feature model with customer needs to derive hypotheses about the business
    model together with experiments for validation. Our approach is effective by providing
    a comprehensive overview of possible business model adaptations and efficient
    by reusing experiments for different hypotheses. We implement our approach in
    a tool and illustrate the usefulness with an example of developing business models
    for a mobile application.
author:
- first_name: Sebastian
  full_name: Gottschalk, Sebastian
  id: '47208'
  last_name: Gottschalk
- first_name: Florian
  full_name: Rittmeier, Florian
  id: '5281'
  last_name: Rittmeier
- first_name: Gregor
  full_name: Engels, Gregor
  id: '107'
  last_name: Engels
citation:
  ama: 'Gottschalk S, Rittmeier F, Engels G. Hypothesis-driven Adaptation of Business
    Models based on Product Line Engineering. In: <i>Proceedings of the 22nd IEEE
    International Conference on Business Informatics</i>. IEEE; 2020. doi:<a href="https://doi.org/10.1109/CBI49978.2020.00022">10.1109/CBI49978.2020.00022</a>'
  apa: 'Gottschalk, S., Rittmeier, F., &#38; Engels, G. (2020). Hypothesis-driven
    Adaptation of Business Models based on Product Line Engineering. In <i>Proceedings
    of the 22nd IEEE International Conference on Business Informatics</i>. Antwerp:
    IEEE. <a href="https://doi.org/10.1109/CBI49978.2020.00022">https://doi.org/10.1109/CBI49978.2020.00022</a>'
  bibtex: '@inproceedings{Gottschalk_Rittmeier_Engels_2020, title={Hypothesis-driven
    Adaptation of Business Models based on Product Line Engineering}, DOI={<a href="https://doi.org/10.1109/CBI49978.2020.00022">10.1109/CBI49978.2020.00022</a>},
    booktitle={Proceedings of the 22nd IEEE International Conference on Business Informatics},
    publisher={IEEE}, author={Gottschalk, Sebastian and Rittmeier, Florian and Engels,
    Gregor}, year={2020} }'
  chicago: Gottschalk, Sebastian, Florian Rittmeier, and Gregor Engels. “Hypothesis-Driven
    Adaptation of Business Models Based on Product Line Engineering.” In <i>Proceedings
    of the 22nd IEEE International Conference on Business Informatics</i>. IEEE, 2020.
    <a href="https://doi.org/10.1109/CBI49978.2020.00022">https://doi.org/10.1109/CBI49978.2020.00022</a>.
  ieee: S. Gottschalk, F. Rittmeier, and G. Engels, “Hypothesis-driven Adaptation
    of Business Models based on Product Line Engineering,” in <i>Proceedings of the
    22nd IEEE International Conference on Business Informatics</i>, Antwerp, 2020.
  mla: Gottschalk, Sebastian, et al. “Hypothesis-Driven Adaptation of Business Models
    Based on Product Line Engineering.” <i>Proceedings of the 22nd IEEE International
    Conference on Business Informatics</i>, IEEE, 2020, doi:<a href="https://doi.org/10.1109/CBI49978.2020.00022">10.1109/CBI49978.2020.00022</a>.
  short: 'S. Gottschalk, F. Rittmeier, G. Engels, in: Proceedings of the 22nd IEEE
    International Conference on Business Informatics, IEEE, 2020.'
conference:
  end_date: 2020-06-24
  location: Antwerp
  name: 22nd IEEE International Conference on Business Informatics
  start_date: 2020-06-22
date_created: 2020-05-04T12:16:54Z
date_updated: 2022-01-06T06:52:59Z
ddc:
- '006'
department:
- _id: '66'
doi: 10.1109/CBI49978.2020.00022
file:
- access_level: open_access
  content_type: application/pdf
  creator: sego
  date_created: 2020-07-14T09:33:00Z
  date_updated: 2020-07-14T09:33:00Z
  file_id: '17383'
  file_name: CBI.pdf
  file_size: 569290
  relation: main_file
file_date_updated: 2020-07-14T09:33:00Z
has_accepted_license: '1'
keyword:
- Business Model Decision Line
- Business Model Adaptation
- Hypothesis-driven Adaptation
- Software Product Line
- Feature Model
language:
- iso: eng
oa: '1'
project:
- _id: '1'
  name: SFB 901
- _id: '4'
  name: SFB 901 - Project Area C
- _id: '17'
  name: SFB 901 - Subproject C5
publication: Proceedings of the 22nd IEEE International Conference on Business Informatics
publisher: IEEE
status: public
title: Hypothesis-driven Adaptation of Business Models based on Product Line Engineering
type: conference
user_id: '47208'
year: '2020'
...
---
_id: '13138'
abstract:
- lang: eng
  text: "Mobile app stores like Apple's AppStore or Google's PlayStore are highly
    competitive markets for third-party developers wanting to develop successful applications.
    During the development process, many developers focus on the multitude of product
    functions but neglect the business model as an equally important part. As a result,
    developers often fail to meet customer needs, leading to unnecessary development
    costs and poor market penetration. This, in turn, raises the question of how we
    intertwine the business model and product functions during the development process
    to ensure a better alignment between the two.\r\nIn this paper, we show this intertwined
    development by adapting the concept of Twin Peaks to the business model and product
    functions. Based on feature modeling as an abstraction layer, we introduce the
    concept of a Business Model Decision Line (BMDL) to structure the business model
    decisions and their relation to product functions structured in a Software Product
    Line (SPL). The basis of our feature models is the analysis of top listed applications
    in the app stores of Apple and Google. To create and modify both models, we provide
    an incremental feature structuring and iterative feature selection process. This
    combination of abstraction layer and development process supports third-party
    developers to build successful applications both from a business and a product
    perspective. \r\n"
author:
- first_name: Sebastian
  full_name: Gottschalk, Sebastian
  id: '47208'
  last_name: Gottschalk
- first_name: Florian
  full_name: Rittmeier, Florian
  id: '5281'
  last_name: Rittmeier
- first_name: Gregor
  full_name: Engels, Gregor
  id: '107'
  last_name: Engels
citation:
  ama: 'Gottschalk S, Rittmeier F, Engels G. Intertwined Development of Business Model
    and Product Functions for Mobile Applications: A Twin Peak Feature Modeling Approach.
    In: Hyrynsalmi S, Suoranta M, Nguyen-Duc A, Tyrväinen P, Abrahamsson P, eds. <i>Software
    Business</i>. Vol 370. Lecture Notes in Business Information Processing. Cham:
    Springer International Publishing; 2019:192-207. doi:<a href="https://doi.org/10.1007/978-3-030-33742-1_16">10.1007/978-3-030-33742-1_16</a>'
  apa: 'Gottschalk, S., Rittmeier, F., &#38; Engels, G. (2019). Intertwined Development
    of Business Model and Product Functions for Mobile Applications: A Twin Peak Feature
    Modeling Approach. In S. Hyrynsalmi, M. Suoranta, A. Nguyen-Duc, P. Tyrväinen,
    &#38; P. Abrahamsson (Eds.), <i>Software Business</i> (Vol. 370, pp. 192–207).
    Cham: Springer International Publishing. <a href="https://doi.org/10.1007/978-3-030-33742-1_16">https://doi.org/10.1007/978-3-030-33742-1_16</a>'
  bibtex: '@inproceedings{Gottschalk_Rittmeier_Engels_2019, place={Cham}, series={Lecture
    Notes in Business Information Processing}, title={Intertwined Development of Business
    Model and Product Functions for Mobile Applications: A Twin Peak Feature Modeling
    Approach}, volume={370}, DOI={<a href="https://doi.org/10.1007/978-3-030-33742-1_16">10.1007/978-3-030-33742-1_16</a>},
    number={1}, booktitle={Software Business}, publisher={Springer International Publishing},
    author={Gottschalk, Sebastian and Rittmeier, Florian and Engels, Gregor}, editor={Hyrynsalmi,
    Sami and Suoranta, Mari and Nguyen-Duc, Anh and Tyrväinen, Pasi and Abrahamsson,
    PekkaEditors}, year={2019}, pages={192–207}, collection={Lecture Notes in Business
    Information Processing} }'
  chicago: 'Gottschalk, Sebastian, Florian Rittmeier, and Gregor Engels. “Intertwined
    Development of Business Model and Product Functions for Mobile Applications: A
    Twin Peak Feature Modeling Approach.” In <i>Software Business</i>, edited by Sami
    Hyrynsalmi, Mari Suoranta, Anh Nguyen-Duc, Pasi Tyrväinen, and Pekka Abrahamsson,
    370:192–207. Lecture Notes in Business Information Processing. Cham: Springer
    International Publishing, 2019. <a href="https://doi.org/10.1007/978-3-030-33742-1_16">https://doi.org/10.1007/978-3-030-33742-1_16</a>.'
  ieee: 'S. Gottschalk, F. Rittmeier, and G. Engels, “Intertwined Development of Business
    Model and Product Functions for Mobile Applications: A Twin Peak Feature Modeling
    Approach,” in <i>Software Business</i>,  Jyväskylä, 2019, vol. 370, no. 1, pp.
    192–207.'
  mla: 'Gottschalk, Sebastian, et al. “Intertwined Development of Business Model and
    Product Functions for Mobile Applications: A Twin Peak Feature Modeling Approach.”
    <i>Software Business</i>, edited by Sami Hyrynsalmi et al., vol. 370, no. 1, Springer
    International Publishing, 2019, pp. 192–207, doi:<a href="https://doi.org/10.1007/978-3-030-33742-1_16">10.1007/978-3-030-33742-1_16</a>.'
  short: 'S. Gottschalk, F. Rittmeier, G. Engels, in: S. Hyrynsalmi, M. Suoranta,
    A. Nguyen-Duc, P. Tyrväinen, P. Abrahamsson (Eds.), Software Business, Springer
    International Publishing, Cham, 2019, pp. 192–207.'
conference:
  end_date: 2019-11-20
  location: ' Jyväskylä'
  name: 10th International Conference on Software Business
  start_date: 2019-11-18
date_created: 2019-09-04T21:23:07Z
date_updated: 2022-01-06T06:51:29Z
ddc:
- '000'
department:
- _id: '66'
doi: 10.1007/978-3-030-33742-1_16
editor:
- first_name: Sami
  full_name: Hyrynsalmi, Sami
  last_name: Hyrynsalmi
- first_name: Mari
  full_name: Suoranta, Mari
  last_name: Suoranta
- first_name: Anh
  full_name: Nguyen-Duc, Anh
  last_name: Nguyen-Duc
- first_name: Pasi
  full_name: Tyrväinen, Pasi
  last_name: Tyrväinen
- first_name: Pekka
  full_name: Abrahamsson, Pekka
  last_name: Abrahamsson
file:
- access_level: open_access
  content_type: application/pdf
  creator: sego
  date_created: 2019-11-14T14:48:42Z
  date_updated: 2019-12-06T13:47:25Z
  file_id: '14989'
  file_name: ICSOB.pdf
  file_size: 391814
  relation: main_file
file_date_updated: 2019-12-06T13:47:25Z
has_accepted_license: '1'
intvolume: '       370'
issue: '1'
keyword:
- Intertwined Development
- Twin Peaks
- Feature Model
- Business Model
- Product Functions
language:
- iso: eng
main_file_link:
- url: https://link.springer.com/chapter/10.1007/978-3-030-33742-1_16
oa: '1'
page: 192-207
place: Cham
project:
- _id: '1'
  name: SFB 901
- _id: '4'
  name: SFB 901 - Project Area C
- _id: '17'
  name: SFB 901 - Subproject C5
publication: Software Business
publication_identifier:
  unknown:
  - 978-3-030-33741-4
publication_status: published
publisher: Springer International Publishing
series_title: Lecture Notes in Business Information Processing
status: public
title: 'Intertwined Development of Business Model and Product Functions for Mobile
  Applications: A Twin Peak Feature Modeling Approach'
type: conference
user_id: '47208'
volume: 370
year: '2019'
...