---
_id: '50121'
abstract:
- lang: eng
  text: Many researchers and practitioners see artificial intelligence as a game changer
    compared to classical statistical models. However, some software providers engage
    in “AI washing”, relabeling solutions that use simple statistical models as AI
    systems. By contrast, research on algorithm aversion unsystematically varied the
    labels for advisors and treated labels such as "artificial intelligence" and "statistical
    model" synonymously. This study investigates the effect of individual labels on
    users' actual advice utilization behavior. Through two incentivized online within-subjects
    experiments on regression tasks, we find that labeling human advisors with labels
    that suggest higher expertise leads to an increase in advice-taking, even though
    the content of the advice remains the same. In contrast, our results do not suggest
    such an expert effect for advice-taking from algorithms, despite differences in
    self-reported perception. These findings challenge the effectiveness of framing
    intelligent systems as AI-based systems and have important implications for both
    research and practice.
author:
- first_name: Dirk
  full_name: Leffrang, Dirk
  id: '51271'
  last_name: Leffrang
  orcid: 0000-0001-9004-2391
citation:
  ama: 'Leffrang D. AI Washing: The Framing Effect of Labels on Algorithmic Advice
    Utilization. In: <i>International Conference on Information Systems</i>. ; 2023.'
  apa: 'Leffrang, D. (2023). AI Washing: The Framing Effect of Labels on Algorithmic
    Advice Utilization. <i>International Conference on Information Systems</i>, <i>10</i>.'
  bibtex: '@inproceedings{Leffrang_2023, title={AI Washing: The Framing Effect of
    Labels on Algorithmic Advice Utilization}, number={10}, booktitle={International
    Conference on Information Systems}, author={Leffrang, Dirk}, year={2023} }'
  chicago: 'Leffrang, Dirk. “AI Washing: The Framing Effect of Labels on Algorithmic
    Advice Utilization.” In <i>International Conference on Information Systems</i>,
    2023.'
  ieee: 'D. Leffrang, “AI Washing: The Framing Effect of Labels on Algorithmic Advice
    Utilization,” in <i>International Conference on Information Systems</i>, Hyderabad,
    India, 2023, no. 10.'
  mla: 'Leffrang, Dirk. “AI Washing: The Framing Effect of Labels on Algorithmic Advice
    Utilization.” <i>International Conference on Information Systems</i>, no. 10,
    2023.'
  short: 'D. Leffrang, in: International Conference on Information Systems, 2023.'
conference:
  location: Hyderabad, India
  name: International Conference on Information Systems (ICIS)
date_created: 2024-01-03T09:54:00Z
date_updated: 2024-01-10T09:53:41Z
department:
- _id: '196'
issue: '10'
keyword:
- Artificial Intelligence
- Algorithm Appreciation
- Framing
- Advice-taking
- Expertise
language:
- iso: eng
main_file_link:
- url: https://aisel.aisnet.org/icis2023/aiinbus/aiinbus/10
publication: International Conference on Information Systems
status: public
title: 'AI Washing: The Framing Effect of Labels on Algorithmic Advice Utilization'
type: conference
user_id: '51271'
year: '2023'
...