[{"author":[{"first_name":"Kader","id":"20388","full_name":"Arslan, Kader","last_name":"Arslan"},{"first_name":"Matthias","id":"72744","full_name":"Trier, Matthias","last_name":"Trier"}],"date_created":"2022-12-10T15:32:15Z","date_updated":"2023-12-26T11:06:43Z","conference":{"location":"Melbourne, Australia","name":"ACIS 2022"},"title":"Towards a Process Model for Social Media Marketing","related_material":{"link":[{"relation":"research_paper","url":"https://aisel.aisnet.org/acis2022/81/"}]},"publication_status":"published","citation":{"ama":"Arslan K, Trier M. Towards a Process Model for Social Media Marketing. In: <i>Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022)</i>. ; 2022.","chicago":"Arslan, Kader, and Matthias Trier. “Towards a Process Model for Social Media Marketing.” In <i>Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022)</i>. Melbourne, Australia, 2022.","ieee":"K. Arslan and M. Trier, “Towards a Process Model for Social Media Marketing,” presented at the ACIS 2022, Melbourne, Australia, 2022.","apa":"Arslan, K., &#38; Trier, M. (2022). Towards a Process Model for Social Media Marketing. <i>Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022)</i>. ACIS 2022, Melbourne, Australia.","bibtex":"@inproceedings{Arslan_Trier_2022, place={Melbourne, Australia}, title={Towards a Process Model for Social Media Marketing}, booktitle={Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022)}, author={Arslan, Kader and Trier, Matthias}, year={2022} }","short":"K. Arslan, M. Trier, in: Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022), Melbourne, Australia, 2022.","mla":"Arslan, Kader, and Matthias Trier. “Towards a Process Model for Social Media Marketing.” <i>Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022)</i>, 2022."},"place":"Melbourne, Australia","year":"2022","user_id":"20388","department":[{"_id":"198"}],"_id":"34317","language":[{"iso":"eng"}],"keyword":["Social media","Social media marketing process","Social media strategy","Social media management","Guidelines"],"type":"conference","publication":"Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022)","status":"public"}]