---
_id: '34317'
author:
- first_name: Kader
  full_name: Arslan, Kader
  id: '20388'
  last_name: Arslan
- first_name: Matthias
  full_name: Trier, Matthias
  id: '72744'
  last_name: Trier
citation:
  ama: 'Arslan K, Trier M. Towards a Process Model for Social Media Marketing. In:
    <i>Proceedings of the 33rd Australasian Conference on Information Systems (ACIS
    2022)</i>. ; 2022.'
  apa: Arslan, K., &#38; Trier, M. (2022). Towards a Process Model for Social Media
    Marketing. <i>Proceedings of the 33rd Australasian Conference on Information Systems
    (ACIS 2022)</i>. ACIS 2022, Melbourne, Australia.
  bibtex: '@inproceedings{Arslan_Trier_2022, place={Melbourne, Australia}, title={Towards
    a Process Model for Social Media Marketing}, booktitle={Proceedings of the 33rd Australasian
    Conference on Information Systems (ACIS 2022)}, author={Arslan, Kader and Trier,
    Matthias}, year={2022} }'
  chicago: Arslan, Kader, and Matthias Trier. “Towards a Process Model for Social
    Media Marketing.” In <i>Proceedings of the 33rd Australasian Conference on Information
    Systems (ACIS 2022)</i>. Melbourne, Australia, 2022.
  ieee: K. Arslan and M. Trier, “Towards a Process Model for Social Media Marketing,”
    presented at the ACIS 2022, Melbourne, Australia, 2022.
  mla: Arslan, Kader, and Matthias Trier. “Towards a Process Model for Social Media
    Marketing.” <i>Proceedings of the 33rd Australasian Conference on Information
    Systems (ACIS 2022)</i>, 2022.
  short: 'K. Arslan, M. Trier, in: Proceedings of the 33rd Australasian Conference
    on Information Systems (ACIS 2022), Melbourne, Australia, 2022.'
conference:
  location: Melbourne, Australia
  name: ACIS 2022
date_created: 2022-12-10T15:32:15Z
date_updated: 2023-12-26T11:06:43Z
department:
- _id: '198'
keyword:
- Social media
- Social media marketing process
- Social media strategy
- Social media management
- Guidelines
language:
- iso: eng
place: Melbourne, Australia
publication: Proceedings of the 33rd Australasian Conference on Information Systems
  (ACIS 2022)
publication_status: published
related_material:
  link:
  - relation: research_paper
    url: https://aisel.aisnet.org/acis2022/81/
status: public
title: Towards a Process Model for Social Media Marketing
type: conference
user_id: '20388'
year: '2022'
...