---
_id: '16934'
abstract:
- lang: eng
  text: 'To build successful products, the developers have to adapt their product
    features and business models to uncertain customer needs. This adaptation is part
    of the research discipline of Hypotheses Engineering (HE) where customer needs
    can be seen as hypotheses that need to be tested iteratively by conducting experiments
    together with the customer. So far, modeling support and associated traceability
    of this iterative process are missing. Both, in turn, are important to document
    the adaptation to the customer needs and identify experiments that provide most
    evidence to the customer needs. To target this issue, we introduce a model-based
    HE approach with a twofold contribution: First, we develop a modeling language
    that models hypotheses and experiments as interrelated hierarchies together with
    a mapping between them. While the hypotheses are labeled with a score level of
    their current evidence, the experiments are labeled with a score level of maximum
    evidence that can be achieved during conduction. Second, we provide an iterative
    process to determine experiments that offer the most evidence improvement to the
    modeled hypotheses. We illustrate the usefulness of the approach with an example
    of testing the business model of a mobile application.'
author:
- first_name: Sebastian
  full_name: Gottschalk, Sebastian
  id: '47208'
  last_name: Gottschalk
- first_name: Enes
  full_name: Yigitbas, Enes
  id: '8447'
  last_name: Yigitbas
  orcid: 0000-0002-5967-833X
- first_name: Gregor
  full_name: Engels, Gregor
  id: '107'
  last_name: Engels
citation:
  ama: 'Gottschalk S, Yigitbas E, Engels G. Model-based Hypothesis Engineering for
    Supporting Adaptation to Uncertain Customer Needs. In: Shishkov B, ed. <i>Business
    Modeling and Software Design</i>. Vol 391. Lecture Notes in Business Information
    Processing. Springer International Publishing; 2020:276-286. doi:<a href="https://doi.org/10.1007/978-3-030-52306-0_18">10.1007/978-3-030-52306-0_18</a>'
  apa: 'Gottschalk, S., Yigitbas, E., &#38; Engels, G. (2020). Model-based Hypothesis
    Engineering for Supporting Adaptation to Uncertain Customer Needs. In B. Shishkov
    (Ed.), <i>Business Modeling and Software Design</i> (Vol. 391, pp. 276–286). Potsdam:
    Springer International Publishing. <a href="https://doi.org/10.1007/978-3-030-52306-0_18">https://doi.org/10.1007/978-3-030-52306-0_18</a>'
  bibtex: '@inproceedings{Gottschalk_Yigitbas_Engels_2020, series={Lecture Notes in
    Business Information Processing}, title={Model-based Hypothesis Engineering for
    Supporting Adaptation to Uncertain Customer Needs}, volume={391}, DOI={<a href="https://doi.org/10.1007/978-3-030-52306-0_18">10.1007/978-3-030-52306-0_18</a>},
    booktitle={Business Modeling and Software Design}, publisher={Springer International
    Publishing}, author={Gottschalk, Sebastian and Yigitbas, Enes and Engels, Gregor},
    editor={Shishkov, BorisEditor}, year={2020}, pages={276–286}, collection={Lecture
    Notes in Business Information Processing} }'
  chicago: Gottschalk, Sebastian, Enes Yigitbas, and Gregor Engels. “Model-Based Hypothesis
    Engineering for Supporting Adaptation to Uncertain Customer Needs.” In <i>Business
    Modeling and Software Design</i>, edited by Boris Shishkov, 391:276–86. Lecture
    Notes in Business Information Processing. Springer International Publishing, 2020.
    <a href="https://doi.org/10.1007/978-3-030-52306-0_18">https://doi.org/10.1007/978-3-030-52306-0_18</a>.
  ieee: S. Gottschalk, E. Yigitbas, and G. Engels, “Model-based Hypothesis Engineering
    for Supporting Adaptation to Uncertain Customer Needs,” in <i>Business Modeling
    and Software Design</i>, Potsdam, 2020, vol. 391, pp. 276–286.
  mla: Gottschalk, Sebastian, et al. “Model-Based Hypothesis Engineering for Supporting
    Adaptation to Uncertain Customer Needs.” <i>Business Modeling and Software Design</i>,
    edited by Boris Shishkov, vol. 391, Springer International Publishing, 2020, pp.
    276–86, doi:<a href="https://doi.org/10.1007/978-3-030-52306-0_18">10.1007/978-3-030-52306-0_18</a>.
  short: 'S. Gottschalk, E. Yigitbas, G. Engels, in: B. Shishkov (Ed.), Business Modeling
    and Software Design, Springer International Publishing, 2020, pp. 276–286.'
conference:
  end_date: 2020-07-08
  location: Potsdam
  name: '10th International Symposium on Business Modeling and Software Design '
  start_date: 2020-07-06
date_created: 2020-05-04T12:27:38Z
date_updated: 2022-01-06T06:52:59Z
ddc:
- '006'
department:
- _id: '66'
doi: 10.1007/978-3-030-52306-0_18
editor:
- first_name: Boris
  full_name: Shishkov, Boris
  last_name: Shishkov
file:
- access_level: open_access
  content_type: application/pdf
  creator: sego
  date_created: 2020-07-14T09:25:30Z
  date_updated: 2020-07-14T09:28:33Z
  file_id: '17380'
  file_name: BMSD20.pdf
  file_size: 267658
  relation: main_file
file_date_updated: 2020-07-14T09:28:33Z
has_accepted_license: '1'
intvolume: '       391'
keyword:
- Hypothesis Engineering
- Model-based
- Customer Need Adaptation
- Business Model
- Product Features
language:
- iso: eng
oa: '1'
page: 276-286
project:
- _id: '1'
  name: SFB 901
- _id: '4'
  name: SFB 901 - Project Area C
- _id: '17'
  name: SFB 901 - Subproject C5
publication: Business Modeling and Software Design
publisher: Springer International Publishing
series_title: Lecture Notes in Business Information Processing
status: public
title: Model-based Hypothesis Engineering for Supporting Adaptation to Uncertain Customer
  Needs
type: conference
user_id: '47208'
volume: 391
year: '2020'
...