@article{59335,
  abstract     = {{Technological advancements and evolving value orientations reshape future value creation and pose new requirements for service innovation. While a variety of disciplines are developing new approaches to drive service innovation, this is primarily done in isolation and generates only fragmented solutions. Sociological theory has proposed “boundary objects” as an effective umbrella for communication and cooperation among communities. Therefore, we introduce continuous value shaping (CVS) as a boundary object describing service innovation approaches along five principles. We reflect on this concept through the different disciplinary lenses of researchers in service marketing, information systems, service engineering, sociology of work, and innovation management. These perspectives highlight how the CVS principles already connect to discourses within the individual disciplines. However, the CVS concept will not only provide an umbrella to embrace existing activities in different academic disciplines. It also assists to identify research themes that will benefit from uniting the power of these disciplines, and it can serve as an integrating framework to conceptualize complex service innovation approaches. Thus, the CVS concept should guide both researchers and practitioners to develop and implement novel innovation and transformation efforts—in and across organizations.}},
  author       = {{Böhmann, Tilo and Roth, Angela and Satzger, Gerhard and Benz, Carina and Beverungen, Daniel and Boes, Andreas and Breidbach, Christoph and Gersch, Martin and Gudergan, Gerhard and Hogreve, Jens and Kurtz, Christian and Langes, Barbara and Leimeister, Jan Marco and Lewandowski, Tom and Meiren, Thomas and Nägele, Rainer and Paluch, Stefanie and Peters, Christoph and Poeppelbuss, Jens and Robra-Bissantz, Susanne and Schultz, Carsten and Schumann, Jan H. and Wirtz, Jochen and Wünderlich, Nancy V.}},
  issn         = {{1019-6781}},
  journal      = {{Electronic Markets}},
  keywords     = {{Continuous value shaping (CVS), Service research, Service innovation, Digitalization, Sustainability, Interdisciplinary research}},
  number       = {{1}},
  publisher    = {{Springer Science and Business Media LLC}},
  title        = {{{Continuous value shaping: A boundary concept for innovating service innovation approaches}}},
  doi          = {{10.1007/s12525-025-00771-1}},
  volume       = {{35}},
  year         = {{2025}},
}

@article{17860,
  abstract     = {{Purpose
The purpose of this paper is to identify strategic options and challenges that arise when an industrial firm moves from providing smart service toward providing a platform.

Design/methodology/approach
This conceptual study takes on a multidisciplinary research perspective that integrates concepts, theories and insights from service management and marketing, information systems and platform economics.

Findings
The paper outlines three platform types – smart data platform, smart product platform and matching platform – as strategic options for firms that wish to evolve from smart service providers to platform providers.

Research limitations/implications
Investigating smart service platforms calls for launching interdisciplinary research initiatives. Promising research avenues are outlined to span boundaries that separate different research disciplines today.

Practical implications
Managing a successful transition from providing smart service toward providing a platform requires making significant investments in IT, platform-related capabilities and skills, as well as implement new approaches toward relationship management and brand-building.

Originality/value
The findings described in this paper are valuable to researchers in multiple disciplines seeking to develop and to justify theory related to platforms in industrial scenarios.}},
  author       = {{Beverungen, Daniel and Kundisch, Dennis and Wünderlich, Nancy}},
  issn         = {{507-532}},
  journal      = {{Journal of Service Management}},
  keywords     = {{Smart service, Platform, Interdisciplinary research, Manufacturing company, Smart service provider, Platform economics, Information systems, Multi-sided markets, Business-to-business (B2B) markets}},
  number       = {{4}},
  pages        = {{507--532}},
  publisher    = {{Emerald Insight}},
  title        = {{{Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers}}},
  doi          = {{10.1108/JOSM-03-2020-0066}},
  volume       = {{32}},
  year         = {{2021}},
}