---
_id: '59335'
abstract:
- lang: eng
  text: Technological advancements and evolving value orientations reshape future
    value creation and pose new requirements for service innovation. While a variety
    of disciplines are developing new approaches to drive service innovation, this
    is primarily done in isolation and generates only fragmented solutions. Sociological
    theory has proposed “boundary objects” as an effective umbrella for communication
    and cooperation among communities. Therefore, we introduce continuous value shaping
    (CVS) as a boundary object describing service innovation approaches along five
    principles. We reflect on this concept through the different disciplinary lenses
    of researchers in service marketing, information systems, service engineering,
    sociology of work, and innovation management. These perspectives highlight how
    the CVS principles already connect to discourses within the individual disciplines.
    However, the CVS concept will not only provide an umbrella to embrace existing
    activities in different academic disciplines. It also assists to identify research
    themes that will benefit from uniting the power of these disciplines, and it can
    serve as an integrating framework to conceptualize complex service innovation
    approaches. Thus, the CVS concept should guide both researchers and practitioners
    to develop and implement novel innovation and transformation efforts—in and across
    organizations.
article_number: '27'
article_type: original
author:
- first_name: Tilo
  full_name: Böhmann, Tilo
  last_name: Böhmann
- first_name: Angela
  full_name: Roth, Angela
  last_name: Roth
- first_name: Gerhard
  full_name: Satzger, Gerhard
  last_name: Satzger
- first_name: Carina
  full_name: Benz, Carina
  last_name: Benz
- first_name: Daniel
  full_name: Beverungen, Daniel
  last_name: Beverungen
- first_name: Andreas
  full_name: Boes, Andreas
  last_name: Boes
- first_name: Christoph
  full_name: Breidbach, Christoph
  last_name: Breidbach
- first_name: Martin
  full_name: Gersch, Martin
  last_name: Gersch
- first_name: Gerhard
  full_name: Gudergan, Gerhard
  last_name: Gudergan
- first_name: Jens
  full_name: Hogreve, Jens
  last_name: Hogreve
- first_name: Christian
  full_name: Kurtz, Christian
  last_name: Kurtz
- first_name: Barbara
  full_name: Langes, Barbara
  last_name: Langes
- first_name: Jan Marco
  full_name: Leimeister, Jan Marco
  last_name: Leimeister
- first_name: Tom
  full_name: Lewandowski, Tom
  last_name: Lewandowski
- first_name: Thomas
  full_name: Meiren, Thomas
  last_name: Meiren
- first_name: Rainer
  full_name: Nägele, Rainer
  last_name: Nägele
- first_name: Stefanie
  full_name: Paluch, Stefanie
  last_name: Paluch
- first_name: Christoph
  full_name: Peters, Christoph
  last_name: Peters
- first_name: Jens
  full_name: Poeppelbuss, Jens
  last_name: Poeppelbuss
- first_name: Susanne
  full_name: Robra-Bissantz, Susanne
  last_name: Robra-Bissantz
- first_name: Carsten
  full_name: Schultz, Carsten
  last_name: Schultz
- first_name: Jan H.
  full_name: Schumann, Jan H.
  last_name: Schumann
- first_name: Jochen
  full_name: Wirtz, Jochen
  last_name: Wirtz
- first_name: Nancy V.
  full_name: Wünderlich, Nancy V.
  last_name: Wünderlich
citation:
  ama: 'Böhmann T, Roth A, Satzger G, et al. Continuous value shaping: A boundary
    concept for innovating service innovation approaches. <i>Electronic Markets</i>.
    2025;35(1). doi:<a href="https://doi.org/10.1007/s12525-025-00771-1">10.1007/s12525-025-00771-1</a>'
  apa: 'Böhmann, T., Roth, A., Satzger, G., Benz, C., Beverungen, D., Boes, A., Breidbach,
    C., Gersch, M., Gudergan, G., Hogreve, J., Kurtz, C., Langes, B., Leimeister,
    J. M., Lewandowski, T., Meiren, T., Nägele, R., Paluch, S., Peters, C., Poeppelbuss,
    J., … Wünderlich, N. V. (2025). Continuous value shaping: A boundary concept for
    innovating service innovation approaches. <i>Electronic Markets</i>, <i>35</i>(1),
    Article 27. <a href="https://doi.org/10.1007/s12525-025-00771-1">https://doi.org/10.1007/s12525-025-00771-1</a>'
  bibtex: '@article{Böhmann_Roth_Satzger_Benz_Beverungen_Boes_Breidbach_Gersch_Gudergan_Hogreve_et
    al._2025, title={Continuous value shaping: A boundary concept for innovating service
    innovation approaches}, volume={35}, DOI={<a href="https://doi.org/10.1007/s12525-025-00771-1">10.1007/s12525-025-00771-1</a>},
    number={127}, journal={Electronic Markets}, publisher={Springer Science and Business
    Media LLC}, author={Böhmann, Tilo and Roth, Angela and Satzger, Gerhard and Benz,
    Carina and Beverungen, Daniel and Boes, Andreas and Breidbach, Christoph and Gersch,
    Martin and Gudergan, Gerhard and Hogreve, Jens and et al.}, year={2025} }'
  chicago: 'Böhmann, Tilo, Angela Roth, Gerhard Satzger, Carina Benz, Daniel Beverungen,
    Andreas Boes, Christoph Breidbach, et al. “Continuous Value Shaping: A Boundary
    Concept for Innovating Service Innovation Approaches.” <i>Electronic Markets</i>
    35, no. 1 (2025). <a href="https://doi.org/10.1007/s12525-025-00771-1">https://doi.org/10.1007/s12525-025-00771-1</a>.'
  ieee: 'T. Böhmann <i>et al.</i>, “Continuous value shaping: A boundary concept for
    innovating service innovation approaches,” <i>Electronic Markets</i>, vol. 35,
    no. 1, Art. no. 27, 2025, doi: <a href="https://doi.org/10.1007/s12525-025-00771-1">10.1007/s12525-025-00771-1</a>.'
  mla: 'Böhmann, Tilo, et al. “Continuous Value Shaping: A Boundary Concept for Innovating
    Service Innovation Approaches.” <i>Electronic Markets</i>, vol. 35, no. 1, 27,
    Springer Science and Business Media LLC, 2025, doi:<a href="https://doi.org/10.1007/s12525-025-00771-1">10.1007/s12525-025-00771-1</a>.'
  short: T. Böhmann, A. Roth, G. Satzger, C. Benz, D. Beverungen, A. Boes, C. Breidbach,
    M. Gersch, G. Gudergan, J. Hogreve, C. Kurtz, B. Langes, J.M. Leimeister, T. Lewandowski,
    T. Meiren, R. Nägele, S. Paluch, C. Peters, J. Poeppelbuss, S. Robra-Bissantz,
    C. Schultz, J.H. Schumann, J. Wirtz, N.V. Wünderlich, Electronic Markets 35 (2025).
date_created: 2025-04-04T06:10:26Z
date_updated: 2025-11-10T10:19:25Z
ddc:
- '380'
department:
- _id: '195'
doi: 10.1007/s12525-025-00771-1
external_id:
  unknown:
  - https://link.springer.com/article/10.1007/s12525-025-00771-1
file:
- access_level: closed
  content_type: application/pdf
  creator: dabe
  date_created: 2025-04-04T06:19:38Z
  date_updated: 2025-04-04T06:19:38Z
  file_id: '59336'
  file_name: Continuous Value Shaping - EM.pdf
  file_size: 920032
  relation: main_file
  success: 1
file_date_updated: 2025-04-04T06:19:38Z
has_accepted_license: '1'
intvolume: '        35'
issue: '1'
jel:
- M10
keyword:
- Continuous value shaping (CVS)
- Service research
- Service innovation
- Digitalization
- Sustainability
- Interdisciplinary research
language:
- iso: eng
project:
- _id: '1250'
  name: 'SHAPE : Gestaltung von Dienstleistungsentwicklungsprozessen und lnnovationspartnerschaften
    mit Unternehmen'
publication: Electronic Markets
publication_identifier:
  issn:
  - 1019-6781
  - 1422-8890
publication_status: published
publisher: Springer Science and Business Media LLC
quality_controlled: '1'
status: public
title: 'Continuous value shaping: A boundary concept for innovating service innovation
  approaches'
type: journal_article
user_id: '59677'
volume: 35
year: '2025'
...
---
_id: '17860'
abstract:
- lang: eng
  text: "Purpose\r\nThe purpose of this paper is to identify strategic options and
    challenges that arise when an industrial firm moves from providing smart service
    toward providing a platform.\r\n\r\nDesign/methodology/approach\r\nThis conceptual
    study takes on a multidisciplinary research perspective that integrates concepts,
    theories and insights from service management and marketing, information systems
    and platform economics.\r\n\r\nFindings\r\nThe paper outlines three platform types
    – smart data platform, smart product platform and matching platform – as strategic
    options for firms that wish to evolve from smart service providers to platform
    providers.\r\n\r\nResearch limitations/implications\r\nInvestigating smart service
    platforms calls for launching interdisciplinary research initiatives. Promising
    research avenues are outlined to span boundaries that separate different research
    disciplines today.\r\n\r\nPractical implications\r\nManaging a successful transition
    from providing smart service toward providing a platform requires making significant
    investments in IT, platform-related capabilities and skills, as well as implement
    new approaches toward relationship management and brand-building.\r\n\r\nOriginality/value\r\nThe
    findings described in this paper are valuable to researchers in multiple disciplines
    seeking to develop and to justify theory related to platforms in industrial scenarios."
article_type: original
author:
- first_name: Daniel
  full_name: Beverungen, Daniel
  id: '59677'
  last_name: Beverungen
- first_name: Dennis
  full_name: Kundisch, Dennis
  id: '21117'
  last_name: Kundisch
- first_name: Nancy
  full_name: Wünderlich, Nancy
  id: '36392'
  last_name: Wünderlich
citation:
  ama: 'Beverungen D, Kundisch D, Wünderlich N. Transforming into a Platform Provider:
    Strategic Options for Industrial Smart Service Providers. <i>Journal of Service
    Management</i>. 2021;32(4):507-532. doi:<a href="https://doi.org/10.1108/JOSM-03-2020-0066">10.1108/JOSM-03-2020-0066</a>'
  apa: 'Beverungen, D., Kundisch, D., &#38; Wünderlich, N. (2021). Transforming into
    a Platform Provider: Strategic Options for Industrial Smart Service Providers.
    <i>Journal of Service Management</i>, <i>32</i>(4), 507–532. <a href="https://doi.org/10.1108/JOSM-03-2020-0066">https://doi.org/10.1108/JOSM-03-2020-0066</a>'
  bibtex: '@article{Beverungen_Kundisch_Wünderlich_2021, title={Transforming into
    a Platform Provider: Strategic Options for Industrial Smart Service Providers},
    volume={32}, DOI={<a href="https://doi.org/10.1108/JOSM-03-2020-0066">10.1108/JOSM-03-2020-0066</a>},
    number={4}, journal={Journal of Service Management}, publisher={Emerald Insight},
    author={Beverungen, Daniel and Kundisch, Dennis and Wünderlich, Nancy}, year={2021},
    pages={507–532} }'
  chicago: 'Beverungen, Daniel, Dennis Kundisch, and Nancy Wünderlich. “Transforming
    into a Platform Provider: Strategic Options for Industrial Smart Service Providers.”
    <i>Journal of Service Management</i> 32, no. 4 (2021): 507–32. <a href="https://doi.org/10.1108/JOSM-03-2020-0066">https://doi.org/10.1108/JOSM-03-2020-0066</a>.'
  ieee: 'D. Beverungen, D. Kundisch, and N. Wünderlich, “Transforming into a Platform
    Provider: Strategic Options for Industrial Smart Service Providers,” <i>Journal
    of Service Management</i>, vol. 32, no. 4, pp. 507–532, 2021, doi: <a href="https://doi.org/10.1108/JOSM-03-2020-0066">10.1108/JOSM-03-2020-0066</a>.'
  mla: 'Beverungen, Daniel, et al. “Transforming into a Platform Provider: Strategic
    Options for Industrial Smart Service Providers.” <i>Journal of Service Management</i>,
    vol. 32, no. 4, Emerald Insight, 2021, pp. 507–32, doi:<a href="https://doi.org/10.1108/JOSM-03-2020-0066">10.1108/JOSM-03-2020-0066</a>.'
  short: D. Beverungen, D. Kundisch, N. Wünderlich, Journal of Service Management
    32 (2021) 507–532.
date_created: 2020-08-12T12:12:36Z
date_updated: 2024-04-18T12:46:37Z
ddc:
- '380'
department:
- _id: '276'
- _id: '181'
doi: 10.1108/JOSM-03-2020-0066
intvolume: '        32'
issue: '4'
keyword:
- Smart service
- Platform
- Interdisciplinary research
- Manufacturing company
- Smart service provider
- Platform economics
- Information systems
- Multi-sided markets
- Business-to-business (B2B) markets
language:
- iso: eng
page: 507-532
project:
- _id: '1'
  grant_number: '160364472'
  name: SFB 901
- _id: '4'
  name: SFB 901 - Project Area C
- _id: '17'
  name: SFB 901 - Subproject C5
publication: Journal of Service Management
publication_identifier:
  issn:
  - 507-532
publication_status: published
publisher: Emerald Insight
quality_controlled: '1'
status: public
title: 'Transforming into a Platform Provider: Strategic Options for Industrial Smart
  Service Providers'
type: journal_article
user_id: '59677'
volume: 32
year: '2021'
...