@article{35662,
  abstract     = {{While the analysis and usage of data are increasing in importance, the application of sophisticated BI solutions in small stores is limited by available technical capabilities and financial resources. This study investigates how brick-and-mortar stores can benefit from an expansion of service functionalities of a cross-industry loyalty card provider. Digitalizing the loyalty program created new opportunities, while the analysis of shopping data of 13 years, 19,000 customers, and 55 shops empowered data-based decision support.}},
  author       = {{Kamm, Michael Reiner and Kucklick, Jan-Peter and Schneider, Johannes and vom Brocke, Jan}},
  issn         = {{1058-0530}},
  journal      = {{Information Systems Management}},
  keywords     = {{Customer loyalty, case study, brick-and-mortar stores, business intelligence, loyalty programs}},
  number       = {{4}},
  pages        = {{270--286}},
  publisher    = {{Informa UK Limited}},
  title        = {{{Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1}}},
  doi          = {{10.1080/10580530.2020.1855486}},
  volume       = {{38}},
  year         = {{2020}},
}

@article{5705,
  abstract     = {{Despite the growing literature on loyalty program (LP) research, many questions remain underexplored. Driven by advancements in information technology, marketing analytics, and consumer interface platforms (e.g., mobile devices), there have been many recent developments in LP practices around the world. They impose new challenges and create exciting opportunities for future LP research. The main objective of this paper is to identify missing links in the literature and to craft a future research agenda to advance LP research and practice. Our discussion focuses on three key areas: (1) LP designs, (2) Assessment of LP performance, and (3) Emerging trends and the impact of new technologies. We highlight several gaps in the literature and outline research opportunities in each area.}},
  author       = {{Breugelmans, Els and Bijmolt, Tammo H A and Zhang, Jie and Basso, Leonardo J and Dorotic, Matilda and Kopalle, Praveen and Minnema, Alec and Mijnlieff, Willem Jan and Wünderlich, Nancy}},
  journal      = {{Marketing Letters}},
  keywords     = {{Loyalty programs, Loyalty program design, Loyalty program performance assessment, Emerging trends, Partnership loyalty programs, Customer relationship management}},
  number       = {{2}},
  pages        = {{127--139}},
  publisher    = {{Springer}},
  title        = {{{Advancing Research on Loyalty Programs: A Future Research Agenda.}}},
  volume       = {{26}},
  year         = {{2015}},
}