---
_id: '35662'
abstract:
- lang: eng
  text: While the analysis and usage of data are increasing in importance, the application
    of sophisticated BI solutions in small stores is limited by available technical
    capabilities and financial resources. This study investigates how brick-and-mortar
    stores can benefit from an expansion of service functionalities of a cross-industry
    loyalty card provider. Digitalizing the loyalty program created new opportunities,
    while the analysis of shopping data of 13 years, 19,000 customers, and 55 shops
    empowered data-based decision support.
author:
- first_name: Michael Reiner
  full_name: Kamm, Michael Reiner
  last_name: Kamm
- first_name: Jan-Peter
  full_name: Kucklick, Jan-Peter
  id: '77066'
  last_name: Kucklick
- first_name: Johannes
  full_name: Schneider, Johannes
  last_name: Schneider
- first_name: Jan
  full_name: vom Brocke, Jan
  last_name: vom Brocke
citation:
  ama: 'Kamm MR, Kucklick J-P, Schneider J, vom Brocke J. Data mining for small shops:
    Empowering brick-and-mortar stores through BI functionalities of a loyalty program1.
    <i>Information Systems Management</i>. 2020;38(4):270-286. doi:<a href="https://doi.org/10.1080/10580530.2020.1855486">10.1080/10580530.2020.1855486</a>'
  apa: 'Kamm, M. R., Kucklick, J.-P., Schneider, J., &#38; vom Brocke, J. (2020).
    Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities
    of a loyalty program1. <i>Information Systems Management</i>, <i>38</i>(4), 270–286.
    <a href="https://doi.org/10.1080/10580530.2020.1855486">https://doi.org/10.1080/10580530.2020.1855486</a>'
  bibtex: '@article{Kamm_Kucklick_Schneider_vom Brocke_2020, title={Data mining for
    small shops: Empowering brick-and-mortar stores through BI functionalities of
    a loyalty program1}, volume={38}, DOI={<a href="https://doi.org/10.1080/10580530.2020.1855486">10.1080/10580530.2020.1855486</a>},
    number={4}, journal={Information Systems Management}, publisher={Informa UK Limited},
    author={Kamm, Michael Reiner and Kucklick, Jan-Peter and Schneider, Johannes and
    vom Brocke, Jan}, year={2020}, pages={270–286} }'
  chicago: 'Kamm, Michael Reiner, Jan-Peter Kucklick, Johannes Schneider, and Jan
    vom Brocke. “Data Mining for Small Shops: Empowering Brick-and-Mortar Stores through
    BI Functionalities of a Loyalty Program1.” <i>Information Systems Management</i>
    38, no. 4 (2020): 270–86. <a href="https://doi.org/10.1080/10580530.2020.1855486">https://doi.org/10.1080/10580530.2020.1855486</a>.'
  ieee: 'M. R. Kamm, J.-P. Kucklick, J. Schneider, and J. vom Brocke, “Data mining
    for small shops: Empowering brick-and-mortar stores through BI functionalities
    of a loyalty program1,” <i>Information Systems Management</i>, vol. 38, no. 4,
    pp. 270–286, 2020, doi: <a href="https://doi.org/10.1080/10580530.2020.1855486">10.1080/10580530.2020.1855486</a>.'
  mla: 'Kamm, Michael Reiner, et al. “Data Mining for Small Shops: Empowering Brick-and-Mortar
    Stores through BI Functionalities of a Loyalty Program1.” <i>Information Systems
    Management</i>, vol. 38, no. 4, Informa UK Limited, 2020, pp. 270–86, doi:<a href="https://doi.org/10.1080/10580530.2020.1855486">10.1080/10580530.2020.1855486</a>.'
  short: M.R. Kamm, J.-P. Kucklick, J. Schneider, J. vom Brocke, Information Systems
    Management 38 (2020) 270–286.
date_created: 2023-01-10T08:40:31Z
date_updated: 2023-01-12T06:46:46Z
department:
- _id: '195'
- _id: '196'
doi: 10.1080/10580530.2020.1855486
intvolume: '        38'
issue: '4'
keyword:
- Customer loyalty
- case study
- brick-and-mortar stores
- business intelligence
- loyalty programs
language:
- iso: eng
main_file_link:
- url: https://www.tandfonline.com/doi/full/10.1080/10580530.2020.1855486
page: 270-286
publication: Information Systems Management
publication_identifier:
  issn:
  - 1058-0530
  - 1934-8703
publication_status: published
publisher: Informa UK Limited
status: public
title: 'Data mining for small shops: Empowering brick-and-mortar stores through BI
  functionalities of a loyalty program1'
type: journal_article
user_id: '77066'
volume: 38
year: '2020'
...
---
_id: '5705'
abstract:
- lang: eng
  text: 'Despite the growing literature on loyalty program (LP) research, many questions
    remain underexplored. Driven by advancements in information technology, marketing
    analytics, and consumer interface platforms (e.g., mobile devices), there have
    been many recent developments in LP practices around the world. They impose new
    challenges and create exciting opportunities for future LP research. The main
    objective of this paper is to identify missing links in the literature and to
    craft a future research agenda to advance LP research and practice. Our discussion
    focuses on three key areas: (1) LP designs, (2) Assessment of LP performance,
    and (3) Emerging trends and the impact of new technologies. We highlight several
    gaps in the literature and outline research opportunities in each area.'
article_type: original
author:
- first_name: Els
  full_name: Breugelmans, Els
  last_name: Breugelmans
- first_name: Tammo H A
  full_name: Bijmolt, Tammo H A
  last_name: Bijmolt
- first_name: Jie
  full_name: Zhang, Jie
  last_name: Zhang
- first_name: Leonardo J
  full_name: Basso, Leonardo J
  last_name: Basso
- first_name: Matilda
  full_name: Dorotic, Matilda
  last_name: Dorotic
- first_name: Praveen
  full_name: Kopalle, Praveen
  last_name: Kopalle
- first_name: Alec
  full_name: Minnema, Alec
  last_name: Minnema
- first_name: Willem Jan
  full_name: Mijnlieff, Willem Jan
  last_name: Mijnlieff
- first_name: Nancy
  full_name: Wünderlich, Nancy
  id: '36392'
  last_name: Wünderlich
citation:
  ama: 'Breugelmans E, Bijmolt THA, Zhang J, et al. Advancing Research on Loyalty
    Programs: A Future Research Agenda. <i>Marketing Letters</i>. 2015;26(2):127-139.'
  apa: 'Breugelmans, E., Bijmolt, T. H. A., Zhang, J., Basso, L. J., Dorotic, M.,
    Kopalle, P., … Wünderlich, N. (2015). Advancing Research on Loyalty Programs:
    A Future Research Agenda. <i>Marketing Letters</i>, <i>26</i>(2), 127–139.'
  bibtex: '@article{Breugelmans_Bijmolt_Zhang_Basso_Dorotic_Kopalle_Minnema_Mijnlieff_Wünderlich_2015,
    title={Advancing Research on Loyalty Programs: A Future Research Agenda.}, volume={26},
    number={2}, journal={Marketing Letters}, publisher={Springer}, author={Breugelmans,
    Els and Bijmolt, Tammo H A and Zhang, Jie and Basso, Leonardo J and Dorotic, Matilda
    and Kopalle, Praveen and Minnema, Alec and Mijnlieff, Willem Jan and Wünderlich,
    Nancy}, year={2015}, pages={127–139} }'
  chicago: 'Breugelmans, Els, Tammo H A Bijmolt, Jie Zhang, Leonardo J Basso, Matilda
    Dorotic, Praveen Kopalle, Alec Minnema, Willem Jan Mijnlieff, and Nancy Wünderlich.
    “Advancing Research on Loyalty Programs: A Future Research Agenda.” <i>Marketing
    Letters</i> 26, no. 2 (2015): 127–39.'
  ieee: 'E. Breugelmans <i>et al.</i>, “Advancing Research on Loyalty Programs: A
    Future Research Agenda.,” <i>Marketing Letters</i>, vol. 26, no. 2, pp. 127–139,
    2015.'
  mla: 'Breugelmans, Els, et al. “Advancing Research on Loyalty Programs: A Future
    Research Agenda.” <i>Marketing Letters</i>, vol. 26, no. 2, Springer, 2015, pp.
    127–39.'
  short: E. Breugelmans, T.H.A. Bijmolt, J. Zhang, L.J. Basso, M. Dorotic, P. Kopalle,
    A. Minnema, W.J. Mijnlieff, N. Wünderlich, Marketing Letters 26 (2015) 127–139.
date_created: 2018-11-15T11:46:22Z
date_updated: 2022-01-06T07:02:36Z
department:
- _id: '181'
intvolume: '        26'
issue: '2'
keyword:
- Loyalty programs
- Loyalty program design
- Loyalty program performance assessment
- Emerging trends
- Partnership loyalty programs
- Customer relationship management
language:
- iso: eng
page: 127-139
publication: Marketing Letters
publication_status: published
publisher: Springer
status: public
title: 'Advancing Research on Loyalty Programs: A Future Research Agenda.'
type: journal_article
user_id: '37741'
volume: 26
year: '2015'
...