@inproceedings{33997,
  abstract     = {{Digital platforms have already led to disruptions in multiple B2C markets and are becoming increasingly dominant in B2B markets. As a result, more and more companies are trying to participate in the platform economy. However, the successful development and operation of a digital platform is associated with significant challenges, which leads to 85% of all platforms failing. A core challenge is the dynamic nature of the platform economy, with varying strategic objectives at different stages in the platform lifecycle. Platform operators must continuously monitor platform progress and adjust their strategy.
Utilizing action research in the real-world platform project AI Marketplace, we developed a lifecycle-oriented performance management approach for digital platforms in B2B markets. It enables platform operators to reflect on their position in the platform lifecycle, derive relevant strategic objectives, and monitor them with suitable key performance indicators. Hence, allowing them to secure the long-term success of their platform business.}},
  author       = {{Özcan, Leon and Kirchberg, Lisa Irene and Koldewey, Christian and Dumitrescu, Roman}},
  booktitle    = {{The Role of Innovation: Past, Present, Future}},
  editor       = {{Bitran, Iain and Bitetti, Leandro and  Conn, Steffen and Fishburn, Jessica and Huizingh, Eelko  and Torkkeli, Marko and Yang, Jialei}},
  keywords     = {{Digital Platform, Two-Sided Market, Multi-Sided Market, Platform Lifecycle, Platform Monitoring, Performance Management}},
  location     = {{Athens}},
  title        = {{{Performance Management Approach for Digital Platforms in B2B Markets}}},
  year         = {{2022}},
}