---
_id: '33997'
abstract:
- lang: eng
  text: "Digital platforms have already led to disruptions in multiple B2C markets
    and are becoming increasingly dominant in B2B markets. As a result, more and more
    companies are trying to participate in the platform economy. However, the successful
    development and operation of a digital platform is associated with significant
    challenges, which leads to 85% of all platforms failing. A core challenge is the
    dynamic nature of the platform economy, with varying strategic objectives at different
    stages in the platform lifecycle. Platform operators must continuously monitor
    platform progress and adjust their strategy.\r\nUtilizing action research in the
    real-world platform project AI Marketplace, we developed a lifecycle-oriented
    performance management approach for digital platforms in B2B markets. It enables
    platform operators to reflect on their position in the platform lifecycle, derive
    relevant strategic objectives, and monitor them with suitable key performance
    indicators. Hence, allowing them to secure the long-term success of their platform
    business."
author:
- first_name: Leon
  full_name: Özcan, Leon
  id: '45137'
  last_name: Özcan
- first_name: Lisa Irene
  full_name: Kirchberg, Lisa Irene
  id: '63192'
  last_name: Kirchberg
- first_name: Christian
  full_name: Koldewey, Christian
  last_name: Koldewey
- first_name: Roman
  full_name: Dumitrescu, Roman
  last_name: Dumitrescu
citation:
  ama: 'Özcan L, Kirchberg LI, Koldewey C, Dumitrescu R. Performance Management Approach
    for Digital Platforms in B2B Markets. In: Bitran I, Bitetti L,  Conn S, et al.,
    eds. <i>The Role of Innovation: Past, Present, Future</i>. ; 2022.'
  apa: 'Özcan, L., Kirchberg, L. I., Koldewey, C., &#38; Dumitrescu, R. (2022). Performance
    Management Approach for Digital Platforms in B2B Markets. In I. Bitran, L. Bitetti,
    S.  Conn, J. Fishburn, E. Huizingh, M. Torkkeli, &#38; J. Yang (Eds.), <i>The
    Role of Innovation: Past, Present, Future</i>.'
  bibtex: '@inproceedings{Özcan_Kirchberg_Koldewey_Dumitrescu_2022, place={Athens},
    title={Performance Management Approach for Digital Platforms in B2B Markets},
    booktitle={The Role of Innovation: Past, Present, Future}, author={Özcan, Leon
    and Kirchberg, Lisa Irene and Koldewey, Christian and Dumitrescu, Roman}, editor={Bitran,
    Iain and Bitetti, Leandro and  Conn, Steffen and Fishburn, Jessica and Huizingh,
    Eelko  and Torkkeli, Marko and Yang, Jialei}, year={2022} }'
  chicago: 'Özcan, Leon, Lisa Irene Kirchberg, Christian Koldewey, and Roman Dumitrescu.
    “Performance Management Approach for Digital Platforms in B2B Markets.” In <i>The
    Role of Innovation: Past, Present, Future</i>, edited by Iain Bitran, Leandro
    Bitetti, Steffen  Conn, Jessica Fishburn, Eelko  Huizingh, Marko Torkkeli, and
    Jialei Yang. Athens, 2022.'
  ieee: 'L. Özcan, L. I. Kirchberg, C. Koldewey, and R. Dumitrescu, “Performance Management
    Approach for Digital Platforms in B2B Markets,” in <i>The Role of Innovation:
    Past, Present, Future</i>, Athens, 2022.'
  mla: 'Özcan, Leon, et al. “Performance Management Approach for Digital Platforms
    in B2B Markets.” <i>The Role of Innovation: Past, Present, Future</i>, edited
    by Iain Bitran et al., 2022.'
  short: 'L. Özcan, L.I. Kirchberg, C. Koldewey, R. Dumitrescu, in: I. Bitran, L.
    Bitetti, S.  Conn, J. Fishburn, E. Huizingh, M. Torkkeli, J. Yang (Eds.), The
    Role of Innovation: Past, Present, Future, Athens, 2022.'
conference:
  end_date: 2022-11-30
  location: Athens
  name: ISPIM Connects Athens
  start_date: 2022-11-28
date_created: 2022-11-04T07:31:57Z
date_updated: 2024-09-30T07:59:27Z
ddc:
- '600'
department:
- _id: '563'
editor:
- first_name: Iain
  full_name: Bitran, Iain
  last_name: Bitran
- first_name: Leandro
  full_name: Bitetti, Leandro
  last_name: Bitetti
- first_name: Steffen
  full_name: ' Conn, Steffen'
  last_name: ' Conn'
- first_name: Jessica
  full_name: Fishburn, Jessica
  last_name: Fishburn
- first_name: 'Eelko '
  full_name: 'Huizingh, Eelko '
  last_name: Huizingh
- first_name: Marko
  full_name: Torkkeli, Marko
  last_name: Torkkeli
- first_name: Jialei
  full_name: Yang, Jialei
  last_name: Yang
file:
- access_level: closed
  content_type: application/pdf
  creator: loezcan
  date_created: 2022-11-04T07:30:29Z
  date_updated: 2022-11-04T07:30:29Z
  file_id: '33998'
  file_name: '[ÖKK+22] Performance Management Approach for Digital Platforms in B2B
    Markets.pdf'
  file_size: 694337
  relation: main_file
  success: 1
file_date_updated: 2022-11-04T07:30:29Z
has_accepted_license: '1'
keyword:
- Digital Platform
- Two-Sided Market
- Multi-Sided Market
- Platform Lifecycle
- Platform Monitoring
- Performance Management
language:
- iso: eng
place: Athens
publication: 'The Role of Innovation: Past, Present, Future'
publication_identifier:
  unknown:
  - 978-952-65069-1-3
status: public
title: Performance Management Approach for Digital Platforms in B2B Markets
type: conference
user_id: '1112'
year: '2022'
...