--- _id: '6514' abstract: - lang: eng text: Recommender Agents (RAs) facilitate consumers’ online purchase decisions for complex, multi-attribute products. As not all combinations of attribute levels can be obtained, users are forced into trade-offs. The exposure of trade-offs in a RA has been found to affect consumers’ perceptions. However, little is known about how different preference elicitation methods in RAs affect consumers by varying degrees of trade-off exposure. We propose a research model that investigates how different levels of trade-off exposure cognitively and affectively influence consumers’ satisfaction with RAs. We operationalize these levels in three different RA types and test our hypotheses in a laboratory experiment with 116 participants. Our results indicate that with increasing tradeoff exposure, perceived enjoyment and perceived control follow an inverted Ushaped relationship. Hence, RAs using preference elicitation methods with medium trade-off exposure yield highest consumer satisfaction. This contributes to the understanding of trade-offs in RAs and provides valuable implications to e-commerce practitioners. author: - first_name: Veronika full_name: Schuhbeck, Veronika last_name: Schuhbeck - first_name: Nils full_name: Siegfried, Nils last_name: Siegfried - first_name: Verena full_name: Dorner, Verena last_name: Dorner - first_name: Alexander full_name: Benlian, Alexander last_name: Benlian - first_name: Michael full_name: Scholz, Michael last_name: Scholz - first_name: Guido full_name: Schryen, Guido id: '72850' last_name: Schryen citation: ama: 'Schuhbeck V, Siegfried N, Dorner V, Benlian A, Scholz M, Schryen G. Walking the Middle Path: How Medium Trade-off Exposure Leads to Higher Consumer Satisfaction in Recommender Agents. In: Proceedings of the 14. Internationale Tagung Wirtschaftsinformatik. Siegen, Germany; 2019:55-64.' apa: 'Schuhbeck, V., Siegfried, N., Dorner, V., Benlian, A., Scholz, M., & Schryen, G. (2019). Walking the Middle Path: How Medium Trade-off Exposure Leads to Higher Consumer Satisfaction in Recommender Agents. In Proceedings of the 14. Internationale Tagung Wirtschaftsinformatik (pp. 55–64). Siegen, Germany.' bibtex: '@inproceedings{Schuhbeck_Siegfried_Dorner_Benlian_Scholz_Schryen_2019, place={Siegen, Germany}, title={Walking the Middle Path: How Medium Trade-off Exposure Leads to Higher Consumer Satisfaction in Recommender Agents}, booktitle={Proceedings of the 14. Internationale Tagung Wirtschaftsinformatik}, author={Schuhbeck, Veronika and Siegfried, Nils and Dorner, Verena and Benlian, Alexander and Scholz, Michael and Schryen, Guido}, year={2019}, pages={55–64} }' chicago: 'Schuhbeck, Veronika, Nils Siegfried, Verena Dorner, Alexander Benlian, Michael Scholz, and Guido Schryen. “Walking the Middle Path: How Medium Trade-off Exposure Leads to Higher Consumer Satisfaction in Recommender Agents.” In Proceedings of the 14. Internationale Tagung Wirtschaftsinformatik, 55–64. Siegen, Germany, 2019.' ieee: 'V. Schuhbeck, N. Siegfried, V. Dorner, A. Benlian, M. Scholz, and G. Schryen, “Walking the Middle Path: How Medium Trade-off Exposure Leads to Higher Consumer Satisfaction in Recommender Agents,” in Proceedings of the 14. Internationale Tagung Wirtschaftsinformatik, Siegen, Germany, 2019, pp. 55–64.' mla: 'Schuhbeck, Veronika, et al. “Walking the Middle Path: How Medium Trade-off Exposure Leads to Higher Consumer Satisfaction in Recommender Agents.” Proceedings of the 14. Internationale Tagung Wirtschaftsinformatik, 2019, pp. 55–64.' short: 'V. Schuhbeck, N. Siegfried, V. Dorner, A. Benlian, M. Scholz, G. Schryen, in: Proceedings of the 14. Internationale Tagung Wirtschaftsinformatik, Siegen, Germany, 2019, pp. 55–64.' conference: end_date: 2019-02-27 location: Siegen, Germany name: 14th International Conference on Wirtschaftsinformatik start_date: 2019-02-24 date_created: 2019-01-08T14:06:32Z date_updated: 2022-01-06T07:03:09Z ddc: - '000' department: - _id: '277' file: - access_level: closed content_type: application/pdf creator: hsiemes date_created: 2019-01-08T14:07:17Z date_updated: 2021-08-13T13:26:11Z file_id: '6515' file_name: WALKING THE MIDDLE PATH.pdf file_size: 371490 relation: main_file - access_level: open_access content_type: application/pdf creator: hsiemes date_created: 2021-08-13T13:25:53Z date_updated: 2021-08-13T13:25:53Z file_id: '23393' file_name: Walking the Middle Path_ How Medium Trade-Off Exposure Leads to H.pdf file_size: 331001 relation: main_file file_date_updated: 2021-08-13T13:26:11Z has_accepted_license: '1' keyword: - Recommender Agents - Preference Elicitation Method - Trade-off Exposure - Customer Satisfaction language: - iso: eng oa: '1' page: 55-64 place: Siegen, Germany publication: Proceedings of the 14. Internationale Tagung Wirtschaftsinformatik status: public title: 'Walking the Middle Path: How Medium Trade-off Exposure Leads to Higher Consumer Satisfaction in Recommender Agents' type: conference user_id: '61579' year: '2019' ...