---
_id: '6514'
abstract:
- lang: eng
text: Recommender Agents (RAs) facilitate consumers’ online purchase decisions for
complex, multi-attribute products. As not all combinations of attribute levels
can be obtained, users are forced into trade-offs. The exposure of trade-offs
in a RA has been found to affect consumers’ perceptions. However, little is known
about how different preference elicitation methods in RAs affect consumers by
varying degrees of trade-off exposure. We propose a research model that investigates
how different levels of trade-off exposure cognitively and affectively influence
consumers’ satisfaction with RAs. We operationalize these levels in three different
RA types and test our hypotheses in a laboratory experiment with 116 participants.
Our results indicate that with increasing tradeoff exposure, perceived enjoyment
and perceived control follow an inverted Ushaped relationship. Hence, RAs using
preference elicitation methods with medium trade-off exposure yield highest consumer
satisfaction. This contributes to the understanding of trade-offs in RAs and provides
valuable implications to e-commerce practitioners.
author:
- first_name: Veronika
full_name: Schuhbeck, Veronika
last_name: Schuhbeck
- first_name: Nils
full_name: Siegfried, Nils
last_name: Siegfried
- first_name: Verena
full_name: Dorner, Verena
last_name: Dorner
- first_name: Alexander
full_name: Benlian, Alexander
last_name: Benlian
- first_name: Michael
full_name: Scholz, Michael
last_name: Scholz
- first_name: Guido
full_name: Schryen, Guido
id: '72850'
last_name: Schryen
citation:
ama: 'Schuhbeck V, Siegfried N, Dorner V, Benlian A, Scholz M, Schryen G. Walking
the Middle Path: How Medium Trade-off Exposure Leads to Higher Consumer Satisfaction
in Recommender Agents. In: Proceedings of the 14. Internationale Tagung Wirtschaftsinformatik.
Siegen, Germany; 2019:55-64.'
apa: 'Schuhbeck, V., Siegfried, N., Dorner, V., Benlian, A., Scholz, M., & Schryen,
G. (2019). Walking the Middle Path: How Medium Trade-off Exposure Leads to Higher
Consumer Satisfaction in Recommender Agents. In Proceedings of the 14. Internationale
Tagung Wirtschaftsinformatik (pp. 55–64). Siegen, Germany.'
bibtex: '@inproceedings{Schuhbeck_Siegfried_Dorner_Benlian_Scholz_Schryen_2019,
place={Siegen, Germany}, title={Walking the Middle Path: How Medium Trade-off
Exposure Leads to Higher Consumer Satisfaction in Recommender Agents}, booktitle={Proceedings
of the 14. Internationale Tagung Wirtschaftsinformatik}, author={Schuhbeck, Veronika
and Siegfried, Nils and Dorner, Verena and Benlian, Alexander and Scholz, Michael
and Schryen, Guido}, year={2019}, pages={55–64} }'
chicago: 'Schuhbeck, Veronika, Nils Siegfried, Verena Dorner, Alexander Benlian,
Michael Scholz, and Guido Schryen. “Walking the Middle Path: How Medium Trade-off
Exposure Leads to Higher Consumer Satisfaction in Recommender Agents.” In Proceedings
of the 14. Internationale Tagung Wirtschaftsinformatik, 55–64. Siegen, Germany,
2019.'
ieee: 'V. Schuhbeck, N. Siegfried, V. Dorner, A. Benlian, M. Scholz, and G. Schryen,
“Walking the Middle Path: How Medium Trade-off Exposure Leads to Higher Consumer
Satisfaction in Recommender Agents,” in Proceedings of the 14. Internationale
Tagung Wirtschaftsinformatik, Siegen, Germany, 2019, pp. 55–64.'
mla: 'Schuhbeck, Veronika, et al. “Walking the Middle Path: How Medium Trade-off
Exposure Leads to Higher Consumer Satisfaction in Recommender Agents.” Proceedings
of the 14. Internationale Tagung Wirtschaftsinformatik, 2019, pp. 55–64.'
short: 'V. Schuhbeck, N. Siegfried, V. Dorner, A. Benlian, M. Scholz, G. Schryen,
in: Proceedings of the 14. Internationale Tagung Wirtschaftsinformatik, Siegen,
Germany, 2019, pp. 55–64.'
conference:
end_date: 2019-02-27
location: Siegen, Germany
name: 14th International Conference on Wirtschaftsinformatik
start_date: 2019-02-24
date_created: 2019-01-08T14:06:32Z
date_updated: 2022-01-06T07:03:09Z
ddc:
- '000'
department:
- _id: '277'
file:
- access_level: closed
content_type: application/pdf
creator: hsiemes
date_created: 2019-01-08T14:07:17Z
date_updated: 2021-08-13T13:26:11Z
file_id: '6515'
file_name: WALKING THE MIDDLE PATH.pdf
file_size: 371490
relation: main_file
- access_level: open_access
content_type: application/pdf
creator: hsiemes
date_created: 2021-08-13T13:25:53Z
date_updated: 2021-08-13T13:25:53Z
file_id: '23393'
file_name: Walking the Middle Path_ How Medium Trade-Off Exposure Leads to H.pdf
file_size: 331001
relation: main_file
file_date_updated: 2021-08-13T13:26:11Z
has_accepted_license: '1'
keyword:
- Recommender Agents
- Preference Elicitation Method
- Trade-off Exposure
- Customer Satisfaction
language:
- iso: eng
oa: '1'
page: 55-64
place: Siegen, Germany
publication: Proceedings of the 14. Internationale Tagung Wirtschaftsinformatik
status: public
title: 'Walking the Middle Path: How Medium Trade-off Exposure Leads to Higher Consumer
Satisfaction in Recommender Agents'
type: conference
user_id: '61579'
year: '2019'
...