--- _id: '13138' abstract: - lang: eng text: "Mobile app stores like Apple's AppStore or Google's PlayStore are highly competitive markets for third-party developers wanting to develop successful applications. During the development process, many developers focus on the multitude of product functions but neglect the business model as an equally important part. As a result, developers often fail to meet customer needs, leading to unnecessary development costs and poor market penetration. This, in turn, raises the question of how we intertwine the business model and product functions during the development process to ensure a better alignment between the two.\r\nIn this paper, we show this intertwined development by adapting the concept of Twin Peaks to the business model and product functions. Based on feature modeling as an abstraction layer, we introduce the concept of a Business Model Decision Line (BMDL) to structure the business model decisions and their relation to product functions structured in a Software Product Line (SPL). The basis of our feature models is the analysis of top listed applications in the app stores of Apple and Google. To create and modify both models, we provide an incremental feature structuring and iterative feature selection process. This combination of abstraction layer and development process supports third-party developers to build successful applications both from a business and a product perspective. \r\n" author: - first_name: Sebastian full_name: Gottschalk, Sebastian id: '47208' last_name: Gottschalk - first_name: Florian full_name: Rittmeier, Florian id: '5281' last_name: Rittmeier - first_name: Gregor full_name: Engels, Gregor id: '107' last_name: Engels citation: ama: 'Gottschalk S, Rittmeier F, Engels G. Intertwined Development of Business Model and Product Functions for Mobile Applications: A Twin Peak Feature Modeling Approach. In: Hyrynsalmi S, Suoranta M, Nguyen-Duc A, Tyrväinen P, Abrahamsson P, eds. Software Business. Vol 370. Lecture Notes in Business Information Processing. Cham: Springer International Publishing; 2019:192-207. doi:10.1007/978-3-030-33742-1_16' apa: 'Gottschalk, S., Rittmeier, F., & Engels, G. (2019). Intertwined Development of Business Model and Product Functions for Mobile Applications: A Twin Peak Feature Modeling Approach. In S. Hyrynsalmi, M. Suoranta, A. Nguyen-Duc, P. Tyrväinen, & P. Abrahamsson (Eds.), Software Business (Vol. 370, pp. 192–207). Cham: Springer International Publishing. https://doi.org/10.1007/978-3-030-33742-1_16' bibtex: '@inproceedings{Gottschalk_Rittmeier_Engels_2019, place={Cham}, series={Lecture Notes in Business Information Processing}, title={Intertwined Development of Business Model and Product Functions for Mobile Applications: A Twin Peak Feature Modeling Approach}, volume={370}, DOI={10.1007/978-3-030-33742-1_16}, number={1}, booktitle={Software Business}, publisher={Springer International Publishing}, author={Gottschalk, Sebastian and Rittmeier, Florian and Engels, Gregor}, editor={Hyrynsalmi, Sami and Suoranta, Mari and Nguyen-Duc, Anh and Tyrväinen, Pasi and Abrahamsson, PekkaEditors}, year={2019}, pages={192–207}, collection={Lecture Notes in Business Information Processing} }' chicago: 'Gottschalk, Sebastian, Florian Rittmeier, and Gregor Engels. “Intertwined Development of Business Model and Product Functions for Mobile Applications: A Twin Peak Feature Modeling Approach.” In Software Business, edited by Sami Hyrynsalmi, Mari Suoranta, Anh Nguyen-Duc, Pasi Tyrväinen, and Pekka Abrahamsson, 370:192–207. Lecture Notes in Business Information Processing. Cham: Springer International Publishing, 2019. https://doi.org/10.1007/978-3-030-33742-1_16.' ieee: 'S. Gottschalk, F. Rittmeier, and G. Engels, “Intertwined Development of Business Model and Product Functions for Mobile Applications: A Twin Peak Feature Modeling Approach,” in Software Business, Jyväskylä, 2019, vol. 370, no. 1, pp. 192–207.' mla: 'Gottschalk, Sebastian, et al. “Intertwined Development of Business Model and Product Functions for Mobile Applications: A Twin Peak Feature Modeling Approach.” Software Business, edited by Sami Hyrynsalmi et al., vol. 370, no. 1, Springer International Publishing, 2019, pp. 192–207, doi:10.1007/978-3-030-33742-1_16.' short: 'S. Gottschalk, F. Rittmeier, G. Engels, in: S. Hyrynsalmi, M. Suoranta, A. Nguyen-Duc, P. Tyrväinen, P. Abrahamsson (Eds.), Software Business, Springer International Publishing, Cham, 2019, pp. 192–207.' conference: end_date: 2019-11-20 location: ' Jyväskylä' name: 10th International Conference on Software Business start_date: 2019-11-18 date_created: 2019-09-04T21:23:07Z date_updated: 2022-01-06T06:51:29Z ddc: - '000' department: - _id: '66' doi: 10.1007/978-3-030-33742-1_16 editor: - first_name: Sami full_name: Hyrynsalmi, Sami last_name: Hyrynsalmi - first_name: Mari full_name: Suoranta, Mari last_name: Suoranta - first_name: Anh full_name: Nguyen-Duc, Anh last_name: Nguyen-Duc - first_name: Pasi full_name: Tyrväinen, Pasi last_name: Tyrväinen - first_name: Pekka full_name: Abrahamsson, Pekka last_name: Abrahamsson file: - access_level: open_access content_type: application/pdf creator: sego date_created: 2019-11-14T14:48:42Z date_updated: 2019-12-06T13:47:25Z file_id: '14989' file_name: ICSOB.pdf file_size: 391814 relation: main_file file_date_updated: 2019-12-06T13:47:25Z has_accepted_license: '1' intvolume: ' 370' issue: '1' keyword: - Intertwined Development - Twin Peaks - Feature Model - Business Model - Product Functions language: - iso: eng main_file_link: - url: https://link.springer.com/chapter/10.1007/978-3-030-33742-1_16 oa: '1' page: 192-207 place: Cham project: - _id: '1' name: SFB 901 - _id: '4' name: SFB 901 - Project Area C - _id: '17' name: SFB 901 - Subproject C5 publication: Software Business publication_identifier: unknown: - 978-3-030-33741-4 publication_status: published publisher: Springer International Publishing series_title: Lecture Notes in Business Information Processing status: public title: 'Intertwined Development of Business Model and Product Functions for Mobile Applications: A Twin Peak Feature Modeling Approach' type: conference user_id: '47208' volume: 370 year: '2019' ...