---
_id: '45793'
abstract:
- lang: eng
  text: The global megatrends of digitization and sustainability lead to new challenges
    for the design and management of technical products in industrial companies. Product
    management - as the bridge between market and company - has the task to absorb
    and combine the manifold requirements and make the right product-related decisions.
    In the process, product management is confronted with heterogeneous information,
    rapidly changing portfolio components, as well as increasing product, and organizational
    complexity. Combining and utilizing data from different sources, e.g., product
    usage data and social media data leads to promising potentials to improve the
    quality of product-related decisions. In this paper, we reinforce the need for
    data-driven product management as an interdisciplinary field of action. The state
    of data-driven product management in practice was analyzed by conducting workshops
    with six manufacturing companies and hosting a focus group meeting with experts
    from different industries. We investigate the expectations and derive requirements
    leading us to open research questions, a vision for data-driven product management,
    and a research agenda to shape future research efforts.
author:
- first_name: Khoren
  full_name: Grigoryan, Khoren
  last_name: Grigoryan
- first_name: Timm
  full_name: Fichtler, Timm
  id: '66731'
  last_name: Fichtler
  orcid: https://orcid.org/0000-0001-6034-4399
- first_name: Nick
  full_name: Schreiner, Nick
  last_name: Schreiner
- first_name: Martin
  full_name: Rabe, Martin
  last_name: Rabe
- first_name: Melina
  full_name: Panzner, Melina
  id: '72658'
  last_name: Panzner
- first_name: Arno
  full_name: Kühn, Arno
  last_name: Kühn
- first_name: Roman
  full_name: Dumitrescu, Roman
  id: '16190'
  last_name: Dumitrescu
- first_name: Christian
  full_name: Koldewey, Christian
  id: '43136'
  last_name: Koldewey
  orcid: https://orcid.org/0000-0001-7992-6399
citation:
  ama: 'Grigoryan K, Fichtler T, Schreiner N, et al. Data-Driven Product Management:
    A Practitioner-Driven Research Agenda. In: <i>Procedia CIRP 33</i>. ; 2023.'
  apa: 'Grigoryan, K., Fichtler, T., Schreiner, N., Rabe, M., Panzner, M., Kühn, A.,
    Dumitrescu, R., &#38; Koldewey, C. (2023). Data-Driven Product Management: A Practitioner-Driven
    Research Agenda. <i>Procedia CIRP 33</i>. 33rd CIRP Design Conference, Sydney.'
  bibtex: '@inproceedings{Grigoryan_Fichtler_Schreiner_Rabe_Panzner_Kühn_Dumitrescu_Koldewey_2023,
    title={Data-Driven Product Management: A Practitioner-Driven Research Agenda},
    booktitle={Procedia CIRP 33}, author={Grigoryan, Khoren and Fichtler, Timm and
    Schreiner, Nick and Rabe, Martin and Panzner, Melina and Kühn, Arno and Dumitrescu,
    Roman and Koldewey, Christian}, year={2023} }'
  chicago: 'Grigoryan, Khoren, Timm Fichtler, Nick Schreiner, Martin Rabe, Melina
    Panzner, Arno Kühn, Roman Dumitrescu, and Christian Koldewey. “Data-Driven Product
    Management: A Practitioner-Driven Research Agenda.” In <i>Procedia CIRP 33</i>,
    2023.'
  ieee: 'K. Grigoryan <i>et al.</i>, “Data-Driven Product Management: A Practitioner-Driven
    Research Agenda,” presented at the 33rd CIRP Design Conference, Sydney, 2023.'
  mla: 'Grigoryan, Khoren, et al. “Data-Driven Product Management: A Practitioner-Driven
    Research Agenda.” <i>Procedia CIRP 33</i>, 2023.'
  short: 'K. Grigoryan, T. Fichtler, N. Schreiner, M. Rabe, M. Panzner, A. Kühn, R.
    Dumitrescu, C. Koldewey, in: Procedia CIRP 33, 2023.'
conference:
  location: Sydney
  name: 33rd CIRP Design Conference
date_created: 2023-06-27T13:46:45Z
date_updated: 2023-06-27T13:57:42Z
department:
- _id: '563'
- _id: '241'
keyword:
- Product Management
- Data Analytics
- Data-Driven Design
- Product-related data
- Lifecycle Data
- Tool-support
language:
- iso: eng
publication: Procedia CIRP 33
status: public
title: 'Data-Driven Product Management: A Practitioner-Driven Research Agenda'
type: conference
user_id: '66731'
year: '2023'
...