---
_id: '4951'
abstract:
- lang: eng
  text: Despite the rapid growth and potential of technology-based services, managers'
    greatest challenges are gaining customer acceptance and increasing usage of these
    new innovative services. In the B2C field, studies of self-service technology
    show that perceived risk is an important factor influencing the use of service
    technology. Though prior research explores different risk types that emerge in
    consumer settings, risk perception in the B2B setting lacks a detailed examination
    of different risk types influencing technology-based service adoption. Data from
    49 qualitative interviews with providers and customers in two different B2B industries
    inform this study. The findings emphasize the importance of functional and financial
    risks in a B2B context and show that business customers' personal and psychological
    fears hinder their use of technology-based services. Results highlight differences
    in risk perception and evaluation between customers and providers.
article_type: original
author:
- first_name: Stefanie
  full_name: Paluch, Stefanie
  last_name: Paluch
- first_name: Nancy
  full_name: Wünderlich, Nancy
  id: '36392'
  last_name: Wünderlich
citation:
  ama: Paluch S, Wünderlich N. Contrasting Risk Perceptions of Technology-Based Service
    Innovations in Inter-Organizational Settings. <i>Journal of business Research</i>.
    2016;69(7):2424--2431.
  apa: Paluch, S., &#38; Wünderlich, N. (2016). Contrasting Risk Perceptions of Technology-Based
    Service Innovations in Inter-Organizational Settings. <i>Journal of Business Research</i>,
    <i>69</i>(7), 2424--2431.
  bibtex: '@article{Paluch_Wünderlich_2016, title={Contrasting Risk Perceptions of
    Technology-Based Service Innovations in Inter-Organizational Settings.}, volume={69},
    number={7}, journal={Journal of business Research}, publisher={Elsevier}, author={Paluch,
    Stefanie and Wünderlich, Nancy}, year={2016}, pages={2424--2431} }'
  chicago: 'Paluch, Stefanie, and Nancy Wünderlich. “Contrasting Risk Perceptions
    of Technology-Based Service Innovations in Inter-Organizational Settings.” <i>Journal
    of Business Research</i> 69, no. 7 (2016): 2424--2431.'
  ieee: S. Paluch and N. Wünderlich, “Contrasting Risk Perceptions of Technology-Based
    Service Innovations in Inter-Organizational Settings.,” <i>Journal of business
    Research</i>, vol. 69, no. 7, pp. 2424--2431, 2016.
  mla: Paluch, Stefanie, and Nancy Wünderlich. “Contrasting Risk Perceptions of Technology-Based
    Service Innovations in Inter-Organizational Settings.” <i>Journal of Business
    Research</i>, vol. 69, no. 7, Elsevier, 2016, pp. 2424--2431.
  short: S. Paluch, N. Wünderlich, Journal of Business Research 69 (2016) 2424--2431.
date_created: 2018-10-26T10:20:07Z
date_updated: 2022-01-06T07:01:30Z
department:
- _id: '178'
- _id: '181'
intvolume: '        69'
issue: '7'
keyword:
- Risk perception
- Technology-based service innovations
- Business-to-business context
- Interview study
- Risk categories
- Smart service
language:
- iso: eng
page: 2424--2431
publication: Journal of business Research
publication_status: published
publisher: Elsevier
status: public
title: Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational
  Settings.
type: journal_article
user_id: '37741'
volume: 69
year: '2016'
...