---
_id: '1120'
abstract:
- lang: eng
text: 'SCM is a simple, modular and flexible system for web monitoring and customer
interaction management. In our view, its main advantages are the following: It
is completely web based. It combines all technologies, data, software agents and
human agents involved in the monitoring and customer interaction process. It can
be used for messages written in any natural language. Although the prototype of
SCM is designed for classifying and processing messages about mobile-phone related
problems in social networks, SCM can easily be adapted to other text types such
as discussion board posts, blogs or emails. Unlike comparable systems, SCM uses
linguistic technologies to classify messages and recognize paraphrases of product
names. For two reasons, product name paraphrasing plays a major role in SCM: First,
product names typically have many, sometimes hundreds or thousands of intralingual
paraphrases. Secondly, product names have interlingual paraphrases: The same products
are often called or spelt differently in different countries and/or languages.
By mapping product name variants to an international canonical form, SCM allows
for answering questions like Which statements are made about this mobile phone
in which languages/in which social networks/in which countries/...? The SCM product
name paraphrasing engine is designed in such a way that standard variants are
assigned automatically, regular variants are assigned semiautomatically and idiosyncratic
variants can be added manually. With this and similar features we try to realize
our philosophy of simplicity, modularity and flexibility: Whatever can be done
automatically is done automatically. But manual intervention is always possible
and easy and it does not conflict in any way with the automatic functions of SCM.'
author:
- first_name: Jörg
full_name: Schuster, Jörg
last_name: Schuster
- first_name: Yeong Su
full_name: Lee, Yeong Su
last_name: Lee
- first_name: 'Despina '
full_name: 'Kobothanassi, Despina '
last_name: Kobothanassi
- first_name: Matthias
full_name: Bargel, Matthias
last_name: Bargel
- first_name: Michaela
full_name: Geierhos, Michaela
id: '42496'
last_name: Geierhos
orcid: 0000-0002-8180-5606
citation:
ama: 'Schuster J, Lee YS, Kobothanassi D, Bargel M, Geierhos M. SCM - A Simple,
Modular and Flexible Customer Interaction Management System. In: International
Conference on Information Society (i-Society 2011). Piscataway, NJ, USA: IEEE;
2011:153-158.'
apa: 'Schuster, J., Lee, Y. S., Kobothanassi, D., Bargel, M., & Geierhos, M.
(2011). SCM - A Simple, Modular and Flexible Customer Interaction Management System.
In International Conference on Information Society (i-Society 2011) (pp.
153–158). Piscataway, NJ, USA: IEEE.'
bibtex: '@inproceedings{Schuster_Lee_Kobothanassi_Bargel_Geierhos_2011, place={Piscataway,
NJ, USA}, title={SCM - A Simple, Modular and Flexible Customer Interaction Management
System}, booktitle={International Conference on Information Society (i-Society
2011)}, publisher={IEEE}, author={Schuster, Jörg and Lee, Yeong Su and Kobothanassi,
Despina and Bargel, Matthias and Geierhos, Michaela}, year={2011}, pages={153–158}
}'
chicago: 'Schuster, Jörg, Yeong Su Lee, Despina Kobothanassi, Matthias Bargel,
and Michaela Geierhos. “SCM - A Simple, Modular and Flexible Customer Interaction
Management System.” In International Conference on Information Society (i-Society
2011), 153–58. Piscataway, NJ, USA: IEEE, 2011.'
ieee: J. Schuster, Y. S. Lee, D. Kobothanassi, M. Bargel, and M. Geierhos, “SCM
- A Simple, Modular and Flexible Customer Interaction Management System,” in International
Conference on Information Society (i-Society 2011), London, UK, 2011, pp.
153–158.
mla: Schuster, Jörg, et al. “SCM - A Simple, Modular and Flexible Customer Interaction
Management System.” International Conference on Information Society (i-Society
2011), IEEE, 2011, pp. 153–58.
short: 'J. Schuster, Y.S. Lee, D. Kobothanassi, M. Bargel, M. Geierhos, in: International
Conference on Information Society (i-Society 2011), IEEE, Piscataway, NJ, USA,
2011, pp. 153–158.'
conference:
end_date: 2011-06-29
location: London, UK
name: International Conference on Information Society (i-Society 2011)
start_date: 2011-06-27
date_created: 2018-01-29T15:15:25Z
date_updated: 2022-01-06T06:50:58Z
department:
- _id: '36'
- _id: '1'
- _id: '579'
extern: '1'
keyword:
- Social Media Business Integration
- Contact Center Application Support
- Monitoring Social Conversations
- Social Customer Interaction Management
- Monitoring
- Software Agents
language:
- iso: eng
page: 153-158
place: Piscataway, NJ, USA
publication: International Conference on Information Society (i-Society 2011)
publication_identifier:
eisbn:
- '978-0-9564263-8-3 '
isbn:
- 978-1-61284-148-9
publication_status: published
publisher: IEEE
quality_controlled: '1'
status: public
title: SCM - A Simple, Modular and Flexible Customer Interaction Management System
type: conference
user_id: '42496'
year: '2011'
...
---
_id: '1122'
abstract:
- lang: eng
text: Within this paper, we will describe a new approach to customer interaction
management by integrating social networking channels into existing business processes.
Until now, contact center agents still read these messages and forward them to
the persons in charge of customer’s in the company. But with the introduction
of Web 2.0 and social networking clients are more likely to communicate with the
companies via Facebook and Twitter instead of filling data in contact forms or
sending e-mail requests. In order to maintain an active communication with international
clients via social media, the multilingual consumer contacts have to be categorized
and then automatically assigned to the corresponding business processes (e.g.
technicalservice, shipping, marketing, and accounting). This allows the company
to follow general trends in customer opinions on the Internet, but also record
two-sided communication for customer relationship management.
author:
- first_name: Michaela
full_name: Geierhos, Michaela
id: '42496'
last_name: Geierhos
orcid: 0000-0002-8180-5606
- first_name: Yeong Su
full_name: Lee, Yeong Su
last_name: Lee
- first_name: Matthias
full_name: Bargel, Matthias
last_name: Bargel
citation:
ama: 'Geierhos M, Lee YS, Bargel M. Processing Multilingual Customer Contacts via
Social Media. In: Hedeland H, Schmidt T, Wörner K, eds. Multilingual Resources,
Multilingual Applications: Proceedings of the Conference of the German Society
for Computational Linguistics and Language Technology (GSCL) 2011. Vol 96.
Arbeiten zur Mehrsprachigkeit - Folge B. Hamburg, Germany: University of Hamburg;
2011:219-222.'
apa: 'Geierhos, M., Lee, Y. S., & Bargel, M. (2011). Processing Multilingual
Customer Contacts via Social Media. In H. Hedeland, T. Schmidt, & K. Wörner
(Eds.), Multilingual Resources, Multilingual Applications: Proceedings of the
Conference of the German Society for Computational Linguistics and Language Technology
(GSCL) 2011 (Vol. 96, pp. 219–222). Hamburg, Germany: University of Hamburg.'
bibtex: '@inproceedings{Geierhos_Lee_Bargel_2011, place={Hamburg, Germany}, series={Arbeiten
zur Mehrsprachigkeit - Folge B}, title={Processing Multilingual Customer Contacts
via Social Media}, volume={96}, booktitle={Multilingual Resources, Multilingual
Applications: Proceedings of the Conference of the German Society for Computational
Linguistics and Language Technology (GSCL) 2011}, publisher={University of Hamburg},
author={Geierhos, Michaela and Lee, Yeong Su and Bargel, Matthias}, editor={Hedeland,
Hanna and Schmidt, Thomas and Wörner, KaiEditors}, year={2011}, pages={219–222},
collection={Arbeiten zur Mehrsprachigkeit - Folge B} }'
chicago: 'Geierhos, Michaela, Yeong Su Lee, and Matthias Bargel. “Processing Multilingual
Customer Contacts via Social Media.” In Multilingual Resources, Multilingual
Applications: Proceedings of the Conference of the German Society for Computational
Linguistics and Language Technology (GSCL) 2011, edited by Hanna Hedeland,
Thomas Schmidt, and Kai Wörner, 96:219–22. Arbeiten Zur Mehrsprachigkeit - Folge
B. Hamburg, Germany: University of Hamburg, 2011.'
ieee: 'M. Geierhos, Y. S. Lee, and M. Bargel, “Processing Multilingual Customer
Contacts via Social Media,” in Multilingual Resources, Multilingual Applications:
Proceedings of the Conference of the German Society for Computational Linguistics
and Language Technology (GSCL) 2011, Hamburg, Germany, 2011, vol. 96, pp.
219–222.'
mla: 'Geierhos, Michaela, et al. “Processing Multilingual Customer Contacts via
Social Media.” Multilingual Resources, Multilingual Applications: Proceedings
of the Conference of the German Society for Computational Linguistics and Language
Technology (GSCL) 2011, edited by Hanna Hedeland et al., vol. 96, University
of Hamburg, 2011, pp. 219–22.'
short: 'M. Geierhos, Y.S. Lee, M. Bargel, in: H. Hedeland, T. Schmidt, K. Wörner
(Eds.), Multilingual Resources, Multilingual Applications: Proceedings of the
Conference of the German Society for Computational Linguistics and Language Technology
(GSCL) 2011, University of Hamburg, Hamburg, Germany, 2011, pp. 219–222.'
conference:
end_date: 2011-09-30
location: Hamburg, Germany
name: Conference of the German Society for Computational Linguistics and Language
Technology (GSCL 2011)
start_date: 2011-09-28
date_created: 2018-01-29T15:48:34Z
date_updated: 2022-01-06T06:50:58Z
department:
- _id: '36'
- _id: '1'
- _id: '579'
editor:
- first_name: Hanna
full_name: Hedeland, Hanna
last_name: Hedeland
- first_name: Thomas
full_name: Schmidt, Thomas
last_name: Schmidt
- first_name: Kai
full_name: Wörner, Kai
last_name: Wörner
extern: '1'
intvolume: ' 96'
keyword:
- Classification of Multilingual Customer Contacts
- Contact Center Application Support
- Social Media Business Integration
language:
- iso: eng
main_file_link:
- open_access: '1'
url: http://exmaralda.org/gscl2011/downloads/AZM96.pdf
oa: '1'
page: 219-222
place: Hamburg, Germany
publication: 'Multilingual Resources, Multilingual Applications: Proceedings of the
Conference of the German Society for Computational Linguistics and Language Technology
(GSCL) 2011'
publication_identifier:
issn:
- 0176-599X
publication_status: published
publisher: University of Hamburg
quality_controlled: '1'
series_title: Arbeiten zur Mehrsprachigkeit - Folge B
status: public
title: Processing Multilingual Customer Contacts via Social Media
type: conference
user_id: '42496'
volume: 96
year: '2011'
...
---
_id: '1125'
abstract:
- lang: eng
text: Since customers first share their problems with a social networking community
before directly addressing a company, social networking sites such as Facebook,
Twitter, MySpace or Foursquare will be the interface between customer and company.
For this reason, it is assumed that social networks will evolve into a common
communication channel – not only between individuals but also between customers
and companies. However, social networking has not yet been integrated into customer
interaction management (CIM) tools. In general, a CIM application is used by the
agents in a contact centre while communicating with the customers. Such systems
handle communication across multiple different channels, such as e-mail, telephone,
Instant Messaging, letter etc. What we do now is to integrate social networking
into CIM applications by adding another communication channel. This allows the
company to follow general trends in customer opinions on the Internet, but also
record two-sided communication for customer service management and the company’s
response will be delivered through the customer’s preferred social networking
site.
article_type: original
author:
- first_name: Michaela
full_name: Geierhos, Michaela
id: '42496'
last_name: Geierhos
orcid: 0000-0002-8180-5606
citation:
ama: 'Geierhos M. Customer Interaction 2.0: Adopting Social Media as Customer Service
Channel. Journal of Advances in Information Technology. 2011;2(4):222-233.
doi:10.4304/jait.2.4.222-233'
apa: 'Geierhos, M. (2011). Customer Interaction 2.0: Adopting Social Media as Customer
Service Channel. Journal of Advances in Information Technology, 2(4),
222–233. https://doi.org/10.4304/jait.2.4.222-233'
bibtex: '@article{Geierhos_2011, title={Customer Interaction 2.0: Adopting Social
Media as Customer Service Channel}, volume={2}, DOI={10.4304/jait.2.4.222-233},
number={4}, journal={Journal of Advances in Information Technology}, publisher={Engineering
and Technology Publishing (ETPub)}, author={Geierhos, Michaela}, year={2011},
pages={222–233} }'
chicago: 'Geierhos, Michaela. “Customer Interaction 2.0: Adopting Social Media as
Customer Service Channel.” Journal of Advances in Information Technology
2, no. 4 (2011): 222–33. https://doi.org/10.4304/jait.2.4.222-233.'
ieee: 'M. Geierhos, “Customer Interaction 2.0: Adopting Social Media as Customer
Service Channel,” Journal of Advances in Information Technology, vol. 2,
no. 4, pp. 222–233, 2011.'
mla: 'Geierhos, Michaela. “Customer Interaction 2.0: Adopting Social Media as Customer
Service Channel.” Journal of Advances in Information Technology, vol. 2,
no. 4, Engineering and Technology Publishing (ETPub), 2011, pp. 222–33, doi:10.4304/jait.2.4.222-233.'
short: M. Geierhos, Journal of Advances in Information Technology 2 (2011) 222–233.
date_created: 2018-01-29T16:33:55Z
date_updated: 2022-01-06T06:50:58Z
department:
- _id: '36'
- _id: '1'
- _id: '579'
doi: 10.4304/jait.2.4.222-233
extern: '1'
intvolume: ' 2'
issue: '4'
keyword:
- Social Media Business Integration
- Multichannel Customer Interaction Management
- Contact Centre Application Support
language:
- iso: eng
page: 222-233
publication: Journal of Advances in Information Technology
publication_identifier:
issn:
- '17982340'
publication_status: published
publisher: Engineering and Technology Publishing (ETPub)
quality_controlled: '1'
status: public
title: 'Customer Interaction 2.0: Adopting Social Media as Customer Service Channel'
type: journal_article
user_id: '42496'
volume: 2
year: '2011'
...