@inproceedings{34317,
  author       = {{Arslan, Kader and Trier, Matthias}},
  booktitle    = {{Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022)}},
  keywords     = {{Social media, Social media marketing process, Social media strategy, Social media management, Guidelines}},
  location     = {{Melbourne, Australia}},
  title        = {{{Towards a Process Model for Social Media Marketing}}},
  year         = {{2022}},
}

@inproceedings{30190,
  author       = {{Arslan, Kader}},
  booktitle    = {{Proceedings of the 29th European Conference on Information Systems (ECIS 2021)}},
  keywords     = {{Social media management, Social media, Literature review, Affordances, User behavior, Use culture}},
  location     = {{Marrakesh, Marocco}},
  title        = {{{A Review on Social Media Channel Choice Determinants in Organizations}}},
  year         = {{2021}},
}