@inproceedings{34317,
  author       = {{Arslan, Kader and Trier, Matthias}},
  booktitle    = {{Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022)}},
  keywords     = {{Social media, Social media marketing process, Social media strategy, Social media management, Guidelines}},
  location     = {{Melbourne, Australia}},
  title        = {{{Towards a Process Model for Social Media Marketing}}},
  year         = {{2022}},
}