[{"user_id":"20388","publication_status":"published","keyword":["Social media","Social media marketing process","Social media strategy","Social media management","Guidelines"],"citation":{"ieee":"K. Arslan and M. Trier, “Towards a Process Model for Social Media Marketing,” presented at the ACIS 2022, Melbourne, Australia, 2022.","chicago":"Arslan, Kader, and Matthias Trier. “Towards a Process Model for Social Media Marketing.” In <i>Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022)</i>. Melbourne, Australia, 2022.","ama":"Arslan K, Trier M. Towards a Process Model for Social Media Marketing. In: <i>Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022)</i>. ; 2022.","apa":"Arslan, K., &#38; Trier, M. (2022). Towards a Process Model for Social Media Marketing. <i>Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022)</i>. ACIS 2022, Melbourne, Australia.","short":"K. Arslan, M. Trier, in: Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022), Melbourne, Australia, 2022.","bibtex":"@inproceedings{Arslan_Trier_2022, place={Melbourne, Australia}, title={Towards a Process Model for Social Media Marketing}, booktitle={Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022)}, author={Arslan, Kader and Trier, Matthias}, year={2022} }","mla":"Arslan, Kader, and Matthias Trier. “Towards a Process Model for Social Media Marketing.” <i>Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022)</i>, 2022."},"department":[{"_id":"198"}],"author":[{"last_name":"Arslan","id":"20388","full_name":"Arslan, Kader","first_name":"Kader"},{"last_name":"Trier","id":"72744","first_name":"Matthias","full_name":"Trier, Matthias"}],"conference":{"name":"ACIS 2022","location":"Melbourne, Australia"},"title":"Towards a Process Model for Social Media Marketing","place":"Melbourne, Australia","_id":"34317","date_updated":"2023-12-26T11:06:43Z","publication":"Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022)","related_material":{"link":[{"url":"https://aisel.aisnet.org/acis2022/81/","relation":"research_paper"}]},"date_created":"2022-12-10T15:32:15Z","status":"public","year":"2022","type":"conference","language":[{"iso":"eng"}]}]