---
_id: '67286'
abstract:
- lang: eng
  text: 'The effects of decisions in strategic product planning are usually far-reaching,
    but at the same time difficult to assess. Simulations help to make these effects
    more tangible. Until now, the use of simulation in strategic product planning
    has been limited to behavioral and innovation diffusion studies. This paper presents
    a process model for widening business models or planning upcoming product generations.
    It supports integrating the simulation of technical systems into decisionmaking
    processes to select the most suitable product for adaptation to new application
    scenarios. To this end, the characteristics of such new application scenarios
    are applied to existing product models in simulation, and the system behavior
    is evaluated based on key figures. This supports the comparison of different products
    and the selection of the product alternative requiring the least amount of modification.
    The process model enables decision-makers to systematically integrate simulation
    into the decision-making process and thus make more data-based decisions. '
author:
- first_name: Iris
  full_name: Gräßler, Iris
  id: '47565'
  last_name: Gräßler
  orcid: 0000-0001-5765-971X
- first_name: Deniz
  full_name: Özcan, Deniz
  id: '58595'
  last_name: Özcan
- first_name: Niklas
  full_name: Döhner, Niklas
  id: '108017'
  last_name: Döhner
  orcid: https://orcid.org/0009-0005-7676-4036
citation:
  ama: 'Gräßler I, Özcan D, Döhner N. Leveraging System Simulation for Decision  Support
    in Strategic Product Planning. In: Gonzalez JDN, Romay MG, EUROSIS-ETI, eds. <i>24th
    INTERNATIONAL INDUSTRIAL SIMULATION CONFERENCE </i>. Vol 24. ; 2026:65-72.'
  apa: Gräßler, I., Özcan, D., &#38; Döhner, N. (2026). Leveraging System Simulation
    for Decision  Support in Strategic Product Planning. In J. D. N. Gonzalez, M.
    G. Romay, &#38; EUROSIS-ETI (Eds.), <i>24th INTERNATIONAL INDUSTRIAL SIMULATION
    CONFERENCE </i> (Vol. 24, pp. 65–72).
  bibtex: '@inproceedings{Gräßler_Özcan_Döhner_2026, title={Leveraging System Simulation
    for Decision  Support in Strategic Product Planning}, volume={24}, booktitle={24th
    INTERNATIONAL INDUSTRIAL SIMULATION CONFERENCE }, author={Gräßler, Iris and Özcan,
    Deniz and Döhner, Niklas}, editor={Gonzalez, Jose David Nunez and Romay, Manuel
    Grana and EUROSIS-ETI}, year={2026}, pages={65–72} }'
  chicago: Gräßler, Iris, Deniz Özcan, and Niklas Döhner. “Leveraging System Simulation
    for Decision  Support in Strategic Product Planning.” In <i>24th INTERNATIONAL
    INDUSTRIAL SIMULATION CONFERENCE </i>, edited by Jose David Nunez Gonzalez, Manuel
    Grana Romay, and EUROSIS-ETI, 24:65–72, 2026.
  ieee: I. Gräßler, D. Özcan, and N. Döhner, “Leveraging System Simulation for Decision 
    Support in Strategic Product Planning,” in <i>24th INTERNATIONAL INDUSTRIAL SIMULATION
    CONFERENCE </i>, San Sebastian, Spain, 2026, vol. 24, pp. 65–72.
  mla: Gräßler, Iris, et al. “Leveraging System Simulation for Decision  Support in
    Strategic Product Planning.” <i>24th INTERNATIONAL INDUSTRIAL SIMULATION CONFERENCE
    </i>, edited by Jose David Nunez Gonzalez et al., vol. 24, 2026, pp. 65–72.
  short: 'I. Gräßler, D. Özcan, N. Döhner, in: J.D.N. Gonzalez, M.G. Romay, EUROSIS-ETI
    (Eds.), 24th INTERNATIONAL INDUSTRIAL SIMULATION CONFERENCE , 2026, pp. 65–72.'
conference:
  end_date: 2026-05-29
  location: San Sebastian, Spain
  name: '24th Industrial Simulation Conference 2026 '
  start_date: 2026-05-27
corporate_editor:
- EUROSIS-ETI
date_created: 2026-09-30T11:48:43Z
date_updated: 2026-10-01T12:25:43Z
department:
- _id: '43'
- _id: '9'
- _id: '26'
- _id: '152'
editor:
- first_name: Jose David Nunez
  full_name: Gonzalez, Jose David Nunez
  last_name: Gonzalez
- first_name: Manuel Grana
  full_name: Romay, Manuel Grana
  last_name: Romay
intvolume: '        24'
keyword:
- Decision-making
- Decision support systems
- Mechanical engineering
- System analysis
- System engineering
language:
- iso: eng
main_file_link:
- open_access: '1'
oa: '1'
page: 65-72
publication: '24th INTERNATIONAL INDUSTRIAL SIMULATION CONFERENCE '
publication_identifier:
  isbn:
  - 978-9-492859-40-2
quality_controlled: '1'
status: public
title: Leveraging System Simulation for Decision  Support in Strategic Product Planning
type: conference
user_id: '58595'
volume: 24
year: '2026'
...
---
_id: '39411'
abstract:
- lang: eng
  text: Rapid prototyping based on 3D models is well accepted for several applications.
    This article addresses the application of animated virtual 3D prototypes for the
    development of computer-based systems supporting early collaboration of the system
    designer with the external customer. Our methodology seamlessly integrates illustration
    through 3D animation with the main tasks of computer-based real-time systems development,
    i.e., implementation and verification. The approach is outlined by the example
    of the design of a flexible manufacturing system.
author:
- first_name: Stephan
  full_name: Flake, Stephan
  last_name: Flake
- first_name: Christian
  full_name: Geiger, Christian
  last_name: Geiger
- first_name: Wolfgang
  full_name: Müller, Wolfgang
  id: '16243'
  last_name: Müller
- first_name: Jürgen
  full_name: Ruf, Jürgen
  last_name: Ruf
citation:
  ama: 'Flake S, Geiger C, Müller W, Ruf J. Customer-Oriented Systems Design through
    Virtual Prototyps. In: <i>Proceedings of IEEE KMN 2001</i>. ; 2001. doi:<a href="https://doi.org/10.1109/ENABL.2001.953425">10.1109/ENABL.2001.953425</a>'
  apa: 'Flake, S., Geiger, C., Müller, W., &#38; Ruf, J. (2001). Customer-Oriented
    Systems Design through Virtual Prototyps. <i>Proceedings of IEEE KMN 2001</i>.
    Proceedings Tenth IEEE International Workshop on Enabling Technologies: Infrastructure
    for Collaborative Enterprises. <a href="https://doi.org/10.1109/ENABL.2001.953425">https://doi.org/10.1109/ENABL.2001.953425</a>'
  bibtex: '@inproceedings{Flake_Geiger_Müller_Ruf_2001, place={Cambridge, MA, USA
    }, title={Customer-Oriented Systems Design through Virtual Prototyps}, DOI={<a
    href="https://doi.org/10.1109/ENABL.2001.953425">10.1109/ENABL.2001.953425</a>},
    booktitle={Proceedings of IEEE KMN 2001}, author={Flake, Stephan and Geiger, Christian
    and Müller, Wolfgang and Ruf, Jürgen}, year={2001} }'
  chicago: Flake, Stephan, Christian Geiger, Wolfgang Müller, and Jürgen Ruf. “Customer-Oriented
    Systems Design through Virtual Prototyps.” In <i>Proceedings of IEEE KMN 2001</i>.
    Cambridge, MA, USA , 2001. <a href="https://doi.org/10.1109/ENABL.2001.953425">https://doi.org/10.1109/ENABL.2001.953425</a>.
  ieee: 'S. Flake, C. Geiger, W. Müller, and J. Ruf, “Customer-Oriented Systems Design
    through Virtual Prototyps,” presented at the Proceedings Tenth IEEE International
    Workshop on Enabling Technologies: Infrastructure for Collaborative Enterprises,
    2001, doi: <a href="https://doi.org/10.1109/ENABL.2001.953425">10.1109/ENABL.2001.953425</a>.'
  mla: Flake, Stephan, et al. “Customer-Oriented Systems Design through Virtual Prototyps.”
    <i>Proceedings of IEEE KMN 2001</i>, 2001, doi:<a href="https://doi.org/10.1109/ENABL.2001.953425">10.1109/ENABL.2001.953425</a>.
  short: 'S. Flake, C. Geiger, W. Müller, J. Ruf, in: Proceedings of IEEE KMN 2001,
    Cambridge, MA, USA , 2001.'
conference:
  name: 'Proceedings Tenth IEEE International Workshop on Enabling Technologies: Infrastructure
    for Collaborative Enterprises'
date_created: 2023-01-24T10:30:14Z
date_updated: 2023-01-24T10:30:21Z
department:
- _id: '672'
doi: 10.1109/ENABL.2001.953425
keyword:
- Virtual prototyping
- Animation
- Collaboration
- System analysis and design
- Feedback
- Application software
- Power system modeling
- Handicapped aids
- Process design
- Contracts
language:
- iso: eng
place: 'Cambridge, MA, USA '
publication: Proceedings of IEEE KMN 2001
publication_identifier:
  isbn:
  - 0-7695-1269-0
status: public
title: Customer-Oriented Systems Design through Virtual Prototyps
type: conference
user_id: '5786'
year: '2001'
...
