---
_id: '4949'
abstract:
- lang: eng
  text: The service encounter – one of the foundational concepts in service research
    – is fundamentally changing due to rapid evolutions in technology. In this paper,
    we offer an updated perspective on what we label the “Service Encounter 2.0”.
    To this end, we develop a conceptual framework that captures the essence of the
    Service Encounter 2.0 and provides a synthesis of the changing interdependent
    roles of technology, employees, and customers. We find that technology either
    augments or substitutes service employees, and can foster network connections.
    In turn, employees and customers are taking on the role of enabler, innovator,
    coordinator and differentiator. In addition, we identify critical areas for future
    research on this important topic.
article_type: original
author:
- first_name: Bart
  full_name: Larivière, Bart
  last_name: Larivière
- first_name: David
  full_name: Bowen, David
  last_name: Bowen
- first_name: Tor W
  full_name: Andreassen, Tor W
  last_name: Andreassen
- first_name: Werner
  full_name: Kunz, Werner
  last_name: Kunz
- first_name: Nancy J
  full_name: Sirianni, Nancy J
  last_name: Sirianni
- first_name: Chris
  full_name: Voss, Chris
  last_name: Voss
- first_name: Nancy
  full_name: Wünderlich, Nancy
  id: '36392'
  last_name: Wünderlich
- first_name: Arne
  full_name: De Keyser, Arne
  last_name: De Keyser
citation:
  ama: 'Larivière B, Bowen D, Andreassen TW, et al. “Service Encounter 2.0”: An investigation
    into the roles of technology, employees and customers. <i>Journal of Business
    Research</i>. 2017;(79):238--246.'
  apa: 'Larivière, B., Bowen, D., Andreassen, T. W., Kunz, W., Sirianni, N. J., Voss,
    C., … De Keyser, A. (2017). “Service Encounter 2.0”: An investigation into the
    roles of technology, employees and customers. <i>Journal of Business Research</i>,
    (79), 238--246.'
  bibtex: '@article{Larivière_Bowen_Andreassen_Kunz_Sirianni_Voss_Wünderlich_De Keyser_2017,
    title={“Service Encounter 2.0”: An investigation into the roles of technology,
    employees and customers}, number={79}, journal={Journal of Business Research},
    publisher={Elsevier}, author={Larivière, Bart and Bowen, David and Andreassen,
    Tor W and Kunz, Werner and Sirianni, Nancy J and Voss, Chris and Wünderlich, Nancy
    and De Keyser, Arne}, year={2017}, pages={238--246} }'
  chicago: 'Larivière, Bart, David Bowen, Tor W Andreassen, Werner Kunz, Nancy J Sirianni,
    Chris Voss, Nancy Wünderlich, and Arne De Keyser. “‘Service Encounter 2.0’: An
    Investigation into the Roles of Technology, Employees and Customers.” <i>Journal
    of Business Research</i>, no. 79 (2017): 238--246.'
  ieee: 'B. Larivière <i>et al.</i>, “‘Service Encounter 2.0’: An investigation into
    the roles of technology, employees and customers,” <i>Journal of Business Research</i>,
    no. 79, pp. 238--246, 2017.'
  mla: 'Larivière, Bart, et al. “‘Service Encounter 2.0’: An Investigation into the
    Roles of Technology, Employees and Customers.” <i>Journal of Business Research</i>,
    no. 79, Elsevier, 2017, pp. 238--246.'
  short: B. Larivière, D. Bowen, T.W. Andreassen, W. Kunz, N.J. Sirianni, C. Voss,
    N. Wünderlich, A. De Keyser, Journal of Business Research (2017) 238--246.
date_created: 2018-10-26T10:15:22Z
date_updated: 2022-01-06T07:01:30Z
department:
- _id: '178'
- _id: '181'
issue: '79'
keyword:
- Service encounter
- Technology roles
- Employee roles
- Customer roles
- Employee experience
- Customer experience
language:
- iso: eng
page: 238--246
publication: Journal of Business Research
publication_status: published
publisher: Elsevier
status: public
title: '“Service Encounter 2.0”: An investigation into the roles of technology, employees
  and customers'
type: journal_article
user_id: '37741'
year: '2017'
...