---
_id: '45793'
abstract:
- lang: eng
  text: The global megatrends of digitization and sustainability lead to new challenges
    for the design and management of technical products in industrial companies. Product
    management - as the bridge between market and company - has the task to absorb
    and combine the manifold requirements and make the right product-related decisions.
    In the process, product management is confronted with heterogeneous information,
    rapidly changing portfolio components, as well as increasing product, and organizational
    complexity. Combining and utilizing data from different sources, e.g., product
    usage data and social media data leads to promising potentials to improve the
    quality of product-related decisions. In this paper, we reinforce the need for
    data-driven product management as an interdisciplinary field of action. The state
    of data-driven product management in practice was analyzed by conducting workshops
    with six manufacturing companies and hosting a focus group meeting with experts
    from different industries. We investigate the expectations and derive requirements
    leading us to open research questions, a vision for data-driven product management,
    and a research agenda to shape future research efforts.
author:
- first_name: Khoren
  full_name: Grigoryan, Khoren
  last_name: Grigoryan
- first_name: Timm
  full_name: Fichtler, Timm
  id: '66731'
  last_name: Fichtler
  orcid: https://orcid.org/0000-0001-6034-4399
- first_name: Nick
  full_name: Schreiner, Nick
  last_name: Schreiner
- first_name: Martin
  full_name: Rabe, Martin
  last_name: Rabe
- first_name: Melina
  full_name: Panzner, Melina
  id: '72658'
  last_name: Panzner
- first_name: Arno
  full_name: Kühn, Arno
  last_name: Kühn
- first_name: Roman
  full_name: Dumitrescu, Roman
  id: '16190'
  last_name: Dumitrescu
- first_name: Christian
  full_name: Koldewey, Christian
  id: '43136'
  last_name: Koldewey
  orcid: https://orcid.org/0000-0001-7992-6399
citation:
  ama: 'Grigoryan K, Fichtler T, Schreiner N, et al. Data-Driven Product Management:
    A Practitioner-Driven Research Agenda. In: <i>Procedia CIRP 33</i>. ; 2023.'
  apa: 'Grigoryan, K., Fichtler, T., Schreiner, N., Rabe, M., Panzner, M., Kühn, A.,
    Dumitrescu, R., &#38; Koldewey, C. (2023). Data-Driven Product Management: A Practitioner-Driven
    Research Agenda. <i>Procedia CIRP 33</i>. 33rd CIRP Design Conference, Sydney.'
  bibtex: '@inproceedings{Grigoryan_Fichtler_Schreiner_Rabe_Panzner_Kühn_Dumitrescu_Koldewey_2023,
    title={Data-Driven Product Management: A Practitioner-Driven Research Agenda},
    booktitle={Procedia CIRP 33}, author={Grigoryan, Khoren and Fichtler, Timm and
    Schreiner, Nick and Rabe, Martin and Panzner, Melina and Kühn, Arno and Dumitrescu,
    Roman and Koldewey, Christian}, year={2023} }'
  chicago: 'Grigoryan, Khoren, Timm Fichtler, Nick Schreiner, Martin Rabe, Melina
    Panzner, Arno Kühn, Roman Dumitrescu, and Christian Koldewey. “Data-Driven Product
    Management: A Practitioner-Driven Research Agenda.” In <i>Procedia CIRP 33</i>,
    2023.'
  ieee: 'K. Grigoryan <i>et al.</i>, “Data-Driven Product Management: A Practitioner-Driven
    Research Agenda,” presented at the 33rd CIRP Design Conference, Sydney, 2023.'
  mla: 'Grigoryan, Khoren, et al. “Data-Driven Product Management: A Practitioner-Driven
    Research Agenda.” <i>Procedia CIRP 33</i>, 2023.'
  short: 'K. Grigoryan, T. Fichtler, N. Schreiner, M. Rabe, M. Panzner, A. Kühn, R.
    Dumitrescu, C. Koldewey, in: Procedia CIRP 33, 2023.'
conference:
  location: Sydney
  name: 33rd CIRP Design Conference
date_created: 2023-06-27T13:46:45Z
date_updated: 2023-06-27T13:57:42Z
department:
- _id: '563'
- _id: '241'
keyword:
- Product Management
- Data Analytics
- Data-Driven Design
- Product-related data
- Lifecycle Data
- Tool-support
language:
- iso: eng
publication: Procedia CIRP 33
status: public
title: 'Data-Driven Product Management: A Practitioner-Driven Research Agenda'
type: conference
user_id: '66731'
year: '2023'
...
---
_id: '29839'
abstract:
- lang: eng
  text: 'The development of business models is a challenging task that can be supported
    with software tools. Here, existing approaches and tools do not focus on the company’s
    situation in which the development takes place (e.g., ﬁnancial resources, product
    type). To tackle this challenge, we used design science research to develop a
    situation-speciﬁc business model development approach that contains three stages:
    First, existing knowledge in terms of tasks to do (e.g., analyze competitive advantage),
    and decisions to be made (e.g., social media marketing) are stored in repositories.
    Second, the knowledge is used to compose a development method based on the company’s
    situation. Third, the development method is enacted to develop a business model.
    This demonstration paper presents a tool-support called Situational Business Model
    Developer that supports all stages of our approach. We release the tool under
    open-source and evaluate it with a case study on developing business models for
    mobile apps.'
author:
- first_name: Sebastian
  full_name: Gottschalk, Sebastian
  id: '47208'
  last_name: Gottschalk
- first_name: Enes
  full_name: Yigitbas, Enes
  id: '8447'
  last_name: Yigitbas
  orcid: 0000-0002-5967-833X
- first_name: Alexander
  full_name: Nowosad, Alexander
  last_name: Nowosad
- first_name: Gregor
  full_name: Engels, Gregor
  id: '107'
  last_name: Engels
citation:
  ama: 'Gottschalk S, Yigitbas E, Nowosad A, Engels G. Situational Business Model
    Developer: A Tool-support for Situation-speciﬁc Business Model Development. In:
    <i>Proceedings of the 17th International Conference on Wirtschaftsinformatik</i>.
    AIS; 2022.'
  apa: 'Gottschalk, S., Yigitbas, E., Nowosad, A., &#38; Engels, G. (2022). Situational
    Business Model Developer: A Tool-support for Situation-speciﬁc Business Model
    Development. <i>Proceedings of the 17th International Conference on Wirtschaftsinformatik</i>.
    17th International Conference on Wirtschaftsinformatik, Nuremberg.'
  bibtex: '@inproceedings{Gottschalk_Yigitbas_Nowosad_Engels_2022, title={Situational
    Business Model Developer: A Tool-support for Situation-speciﬁc Business Model
    Development}, booktitle={Proceedings of the 17th International Conference on Wirtschaftsinformatik},
    publisher={AIS}, author={Gottschalk, Sebastian and Yigitbas, Enes and Nowosad,
    Alexander and Engels, Gregor}, year={2022} }'
  chicago: 'Gottschalk, Sebastian, Enes Yigitbas, Alexander Nowosad, and Gregor Engels.
    “Situational Business Model Developer: A Tool-Support for Situation-Speciﬁc Business
    Model Development.” In <i>Proceedings of the 17th International Conference on
    Wirtschaftsinformatik</i>. AIS, 2022.'
  ieee: 'S. Gottschalk, E. Yigitbas, A. Nowosad, and G. Engels, “Situational Business
    Model Developer: A Tool-support for Situation-speciﬁc Business Model Development,”
    presented at the 17th International Conference on Wirtschaftsinformatik, Nuremberg,
    2022.'
  mla: 'Gottschalk, Sebastian, et al. “Situational Business Model Developer: A Tool-Support
    for Situation-Speciﬁc Business Model Development.” <i>Proceedings of the 17th
    International Conference on Wirtschaftsinformatik</i>, AIS, 2022.'
  short: 'S. Gottschalk, E. Yigitbas, A. Nowosad, G. Engels, in: Proceedings of the
    17th International Conference on Wirtschaftsinformatik, AIS, 2022.'
conference:
  end_date: 2022-02-23
  location: Nuremberg
  name: 17th International Conference on Wirtschaftsinformatik
  start_date: 2022-02-21
date_created: 2022-02-15T07:20:21Z
date_updated: 2022-02-15T07:26:26Z
department:
- _id: '66'
- _id: '534'
keyword:
- Business Model Development
- Situational Method Engineering
- Tool Support
language:
- iso: eng
main_file_link:
- open_access: '1'
  url: https://aisel.aisnet.org/wi2022/prototype_track/prototype_track/34/
oa: '1'
project:
- _id: '1'
  name: 'SFB 901: SFB 901'
- _id: '4'
  name: 'SFB 901 - C: SFB 901 - Project Area C'
- _id: '17'
  name: 'SFB 901 - C5: SFB 901 - Subproject C5'
publication: Proceedings of the 17th International Conference on Wirtschaftsinformatik
publisher: AIS
status: public
title: 'Situational Business Model Developer: A Tool-support for Situation-speciﬁc
  Business Model Development'
type: conference
user_id: '47208'
year: '2022'
...
---
_id: '19606'
abstract:
- lang: eng
  text: Mobile shopping apps have been using Augmented Reality (AR) in the last years
    to place their products in the environment of the customer. While this is possible
    with atomic 3D objects, there is is still a lack in the runtime conﬁguration of
    3D object compositions based on user needs and environmental constraints. For
    this, we previously developed an approach for model-based AR-assisted product
    conﬁguration based on the concept of Dynamic Software Product Lines. In this demonstration
    paper, we present the corresponding tool support ProConAR in the form of a Product
    Modeler and a Product Conﬁgurator. While the Product Modeler is an Angular web
    app that splits products (e.g. table) up into atomic parts (e.g. tabletop, table
    legs, funnier) and saves it within a conﬁguration model, the Product Conﬁgurator
    is an Android client that uses the conﬁguration model to place diﬀerent product
    conﬁgurations within the environment of the customer. We show technical details
    of our ready to use tool-chain ProConAR by describing its implementation and usage
    as well as pointing out future research directions.
author:
- first_name: Sebastian
  full_name: Gottschalk, Sebastian
  id: '47208'
  last_name: Gottschalk
- first_name: Enes
  full_name: Yigitbas, Enes
  id: '8447'
  last_name: Yigitbas
  orcid: 0000-0002-5967-833X
- first_name: Eugen
  full_name: Schmidt, Eugen
  last_name: Schmidt
- first_name: Gregor
  full_name: Engels, Gregor
  id: '107'
  last_name: Engels
citation:
  ama: 'Gottschalk S, Yigitbas E, Schmidt E, Engels G. ProConAR: A Tool Support for
    Model-based AR Product Configuration. In: Bernhaupt R, Ardito C, Sauer S, eds.
    <i>Human-Centered Software Engineering. HCSE 2020</i>. Vol 12481. Lecture Notes
    in Computer Science. Cham: Springer; 2020. doi:<a href="https://doi.org/10.1007/978-3-030-64266-2_14">10.1007/978-3-030-64266-2_14</a>'
  apa: 'Gottschalk, S., Yigitbas, E., Schmidt, E., &#38; Engels, G. (2020). ProConAR:
    A Tool Support for Model-based AR Product Configuration. In R. Bernhaupt, C. Ardito,
    &#38; S. Sauer (Eds.), <i>Human-Centered Software Engineering. HCSE 2020</i> (Vol.
    12481). Cham: Springer. <a href="https://doi.org/10.1007/978-3-030-64266-2_14">https://doi.org/10.1007/978-3-030-64266-2_14</a>'
  bibtex: '@inproceedings{Gottschalk_Yigitbas_Schmidt_Engels_2020, place={Cham}, series={Lecture
    Notes in Computer Science}, title={ProConAR: A Tool Support for Model-based AR
    Product Configuration}, volume={12481}, DOI={<a href="https://doi.org/10.1007/978-3-030-64266-2_14">10.1007/978-3-030-64266-2_14</a>},
    booktitle={Human-Centered Software Engineering. HCSE 2020}, publisher={Springer},
    author={Gottschalk, Sebastian and Yigitbas, Enes and Schmidt, Eugen and Engels,
    Gregor}, editor={Bernhaupt, Regina and Ardito, Carmelo and Sauer, StefanEditors},
    year={2020}, collection={Lecture Notes in Computer Science} }'
  chicago: 'Gottschalk, Sebastian, Enes Yigitbas, Eugen Schmidt, and Gregor Engels.
    “ProConAR: A Tool Support for Model-Based AR Product Configuration.” In <i>Human-Centered
    Software Engineering. HCSE 2020</i>, edited by Regina Bernhaupt, Carmelo Ardito,
    and Stefan Sauer, Vol. 12481. Lecture Notes in Computer Science. Cham: Springer,
    2020. <a href="https://doi.org/10.1007/978-3-030-64266-2_14">https://doi.org/10.1007/978-3-030-64266-2_14</a>.'
  ieee: 'S. Gottschalk, E. Yigitbas, E. Schmidt, and G. Engels, “ProConAR: A Tool
    Support for Model-based AR Product Configuration,” in <i>Human-Centered Software
    Engineering. HCSE 2020</i>, Eindhoven, 2020, vol. 12481.'
  mla: 'Gottschalk, Sebastian, et al. “ProConAR: A Tool Support for Model-Based AR
    Product Configuration.” <i>Human-Centered Software Engineering. HCSE 2020</i>,
    edited by Regina Bernhaupt et al., vol. 12481, Springer, 2020, doi:<a href="https://doi.org/10.1007/978-3-030-64266-2_14">10.1007/978-3-030-64266-2_14</a>.'
  short: 'S. Gottschalk, E. Yigitbas, E. Schmidt, G. Engels, in: R. Bernhaupt, C.
    Ardito, S. Sauer (Eds.), Human-Centered Software Engineering. HCSE 2020, Springer,
    Cham, 2020.'
conference:
  end_date: 2020-12-02
  location: Eindhoven
  name: 8th International Working Conference on Human-Centered Software Engineering
    (HCSE'20)
  start_date: 2020-11-30
date_created: 2020-09-21T17:01:11Z
date_updated: 2022-01-06T06:54:07Z
ddc:
- '000'
department:
- _id: '66'
- _id: '534'
doi: 10.1007/978-3-030-64266-2_14
editor:
- first_name: Regina
  full_name: Bernhaupt, Regina
  last_name: Bernhaupt
- first_name: Carmelo
  full_name: Ardito, Carmelo
  last_name: Ardito
- first_name: Stefan
  full_name: Sauer, Stefan
  last_name: Sauer
file:
- access_level: open_access
  content_type: application/pdf
  creator: sego
  date_created: 2020-11-30T08:39:18Z
  date_updated: 2020-11-30T08:39:18Z
  file_id: '20542'
  file_name: HCSE20_demo.pdf
  file_size: 3913885
  relation: main_file
file_date_updated: 2020-11-30T08:39:18Z
has_accepted_license: '1'
intvolume: '     12481'
keyword:
- Product Configuration
- Augmented Reality
- Model-based
- Tool Support
language:
- iso: eng
oa: '1'
place: Cham
project:
- _id: '1'
  name: SFB 901
- _id: '4'
  name: SFB 901 - Project Area C
- _id: '17'
  name: SFB 901 - Subproject C5
publication: Human-Centered Software Engineering. HCSE 2020
publisher: Springer
series_title: Lecture Notes in Computer Science
status: public
title: 'ProConAR: A Tool Support for Model-based AR Product Configuration'
type: conference
user_id: '47208'
volume: 12481
year: '2020'
...
