---
_id: '13138'
abstract:
- lang: eng
text: "Mobile app stores like Apple's AppStore or Google's PlayStore are highly
competitive markets for third-party developers wanting to develop successful applications.
During the development process, many developers focus on the multitude of product
functions but neglect the business model as an equally important part. As a result,
developers often fail to meet customer needs, leading to unnecessary development
costs and poor market penetration. This, in turn, raises the question of how we
intertwine the business model and product functions during the development process
to ensure a better alignment between the two.\r\nIn this paper, we show this intertwined
development by adapting the concept of Twin Peaks to the business model and product
functions. Based on feature modeling as an abstraction layer, we introduce the
concept of a Business Model Decision Line (BMDL) to structure the business model
decisions and their relation to product functions structured in a Software Product
Line (SPL). The basis of our feature models is the analysis of top listed applications
in the app stores of Apple and Google. To create and modify both models, we provide
an incremental feature structuring and iterative feature selection process. This
combination of abstraction layer and development process supports third-party
developers to build successful applications both from a business and a product
perspective. \r\n"
author:
- first_name: Sebastian
full_name: Gottschalk, Sebastian
id: '47208'
last_name: Gottschalk
- first_name: Florian
full_name: Rittmeier, Florian
id: '5281'
last_name: Rittmeier
- first_name: Gregor
full_name: Engels, Gregor
id: '107'
last_name: Engels
citation:
ama: 'Gottschalk S, Rittmeier F, Engels G. Intertwined Development of Business Model
and Product Functions for Mobile Applications: A Twin Peak Feature Modeling Approach.
In: Hyrynsalmi S, Suoranta M, Nguyen-Duc A, Tyrväinen P, Abrahamsson P, eds. Software
Business. Vol 370. Lecture Notes in Business Information Processing. Cham:
Springer International Publishing; 2019:192-207. doi:10.1007/978-3-030-33742-1_16'
apa: 'Gottschalk, S., Rittmeier, F., & Engels, G. (2019). Intertwined Development
of Business Model and Product Functions for Mobile Applications: A Twin Peak Feature
Modeling Approach. In S. Hyrynsalmi, M. Suoranta, A. Nguyen-Duc, P. Tyrväinen,
& P. Abrahamsson (Eds.), Software Business (Vol. 370, pp. 192–207).
Cham: Springer International Publishing. https://doi.org/10.1007/978-3-030-33742-1_16'
bibtex: '@inproceedings{Gottschalk_Rittmeier_Engels_2019, place={Cham}, series={Lecture
Notes in Business Information Processing}, title={Intertwined Development of Business
Model and Product Functions for Mobile Applications: A Twin Peak Feature Modeling
Approach}, volume={370}, DOI={10.1007/978-3-030-33742-1_16},
number={1}, booktitle={Software Business}, publisher={Springer International Publishing},
author={Gottschalk, Sebastian and Rittmeier, Florian and Engels, Gregor}, editor={Hyrynsalmi,
Sami and Suoranta, Mari and Nguyen-Duc, Anh and Tyrväinen, Pasi and Abrahamsson,
PekkaEditors}, year={2019}, pages={192–207}, collection={Lecture Notes in Business
Information Processing} }'
chicago: 'Gottschalk, Sebastian, Florian Rittmeier, and Gregor Engels. “Intertwined
Development of Business Model and Product Functions for Mobile Applications: A
Twin Peak Feature Modeling Approach.” In Software Business, edited by Sami
Hyrynsalmi, Mari Suoranta, Anh Nguyen-Duc, Pasi Tyrväinen, and Pekka Abrahamsson,
370:192–207. Lecture Notes in Business Information Processing. Cham: Springer
International Publishing, 2019. https://doi.org/10.1007/978-3-030-33742-1_16.'
ieee: 'S. Gottschalk, F. Rittmeier, and G. Engels, “Intertwined Development of Business
Model and Product Functions for Mobile Applications: A Twin Peak Feature Modeling
Approach,” in Software Business, Jyväskylä, 2019, vol. 370, no. 1, pp.
192–207.'
mla: 'Gottschalk, Sebastian, et al. “Intertwined Development of Business Model and
Product Functions for Mobile Applications: A Twin Peak Feature Modeling Approach.”
Software Business, edited by Sami Hyrynsalmi et al., vol. 370, no. 1, Springer
International Publishing, 2019, pp. 192–207, doi:10.1007/978-3-030-33742-1_16.'
short: 'S. Gottschalk, F. Rittmeier, G. Engels, in: S. Hyrynsalmi, M. Suoranta,
A. Nguyen-Duc, P. Tyrväinen, P. Abrahamsson (Eds.), Software Business, Springer
International Publishing, Cham, 2019, pp. 192–207.'
conference:
end_date: 2019-11-20
location: ' Jyväskylä'
name: 10th International Conference on Software Business
start_date: 2019-11-18
date_created: 2019-09-04T21:23:07Z
date_updated: 2022-01-06T06:51:29Z
ddc:
- '000'
department:
- _id: '66'
doi: 10.1007/978-3-030-33742-1_16
editor:
- first_name: Sami
full_name: Hyrynsalmi, Sami
last_name: Hyrynsalmi
- first_name: Mari
full_name: Suoranta, Mari
last_name: Suoranta
- first_name: Anh
full_name: Nguyen-Duc, Anh
last_name: Nguyen-Duc
- first_name: Pasi
full_name: Tyrväinen, Pasi
last_name: Tyrväinen
- first_name: Pekka
full_name: Abrahamsson, Pekka
last_name: Abrahamsson
file:
- access_level: open_access
content_type: application/pdf
creator: sego
date_created: 2019-11-14T14:48:42Z
date_updated: 2019-12-06T13:47:25Z
file_id: '14989'
file_name: ICSOB.pdf
file_size: 391814
relation: main_file
file_date_updated: 2019-12-06T13:47:25Z
has_accepted_license: '1'
intvolume: ' 370'
issue: '1'
keyword:
- Intertwined Development
- Twin Peaks
- Feature Model
- Business Model
- Product Functions
language:
- iso: eng
main_file_link:
- url: https://link.springer.com/chapter/10.1007/978-3-030-33742-1_16
oa: '1'
page: 192-207
place: Cham
project:
- _id: '1'
name: SFB 901
- _id: '4'
name: SFB 901 - Project Area C
- _id: '17'
name: SFB 901 - Subproject C5
publication: Software Business
publication_identifier:
unknown:
- 978-3-030-33741-4
publication_status: published
publisher: Springer International Publishing
series_title: Lecture Notes in Business Information Processing
status: public
title: 'Intertwined Development of Business Model and Product Functions for Mobile
Applications: A Twin Peak Feature Modeling Approach'
type: conference
user_id: '47208'
volume: 370
year: '2019'
...