@inproceedings{45812,
  author       = {{Özcan, Leon and Fichtler, Timm and Kasten, Benjamin and Koldewey, Christian and Dumitrescu, Roman}},
  keywords     = {{Digital Platform, Platform Strategy, Strategic Management, Platform Life Cycle, Interview Study, Business Model, Business-to-Business, Two-sided Market, Multi-sided Market}},
  location     = {{Ljubljana}},
  title        = {{{Interview Study on Strategy Options for Platform Operation in B2B Markets}}},
  year         = {{2023}},
}

@inproceedings{33991,
  abstract     = {{In the course of digitalization, digital platforms are unleashing their full disruptive potential and are already dominating the first industries (e.g., hotel industry). As a result of this success, more and more companies want to build their own platforms and participate in the success. However, building and operating a digital platform involves multiple challenges and most of such ambitions fail. Since most digital platforms fail, strategic leadership of digital platforms must consider both success factors and reasons for platform failure. For this purpose, we conducted a systematic literature analysis and identified 24 success as well as failure factors in 9 dimensions. From a scientific perspective, the article provides a structured analysis of success and failure factors of digital platforms, which previously did not exist in literature. Practitioners can use the resulting knowledge base to successfully manage platform activities and avoid pitfalls.}},
  author       = {{Özcan, Leon and Koldewey, Christian and Duparc, Estelle and van der Valk, Hendrik and Otto, Boris and Dumitrescu, Roman}},
  keywords     = {{Digital Platform, Multi-sided Market, Two-sided Market, Success Factor, Failure Factor}},
  location     = {{Minneapolis}},
  title        = {{{Why do Digital Platforms succeed or fail? - A Literature Review on Success and Failure Factors}}},
  year         = {{2022}},
}

@inproceedings{33997,
  abstract     = {{Digital platforms have already led to disruptions in multiple B2C markets and are becoming increasingly dominant in B2B markets. As a result, more and more companies are trying to participate in the platform economy. However, the successful development and operation of a digital platform is associated with significant challenges, which leads to 85% of all platforms failing. A core challenge is the dynamic nature of the platform economy, with varying strategic objectives at different stages in the platform lifecycle. Platform operators must continuously monitor platform progress and adjust their strategy.
Utilizing action research in the real-world platform project AI Marketplace, we developed a lifecycle-oriented performance management approach for digital platforms in B2B markets. It enables platform operators to reflect on their position in the platform lifecycle, derive relevant strategic objectives, and monitor them with suitable key performance indicators. Hence, allowing them to secure the long-term success of their platform business.}},
  author       = {{Özcan, Leon and Kirchberg, Lisa Irene and Koldewey, Christian and Dumitrescu, Roman}},
  booktitle    = {{The Role of Innovation: Past, Present, Future}},
  editor       = {{Bitran, Iain and Bitetti, Leandro and  Conn, Steffen and Fishburn, Jessica and Huizingh, Eelko  and Torkkeli, Marko and Yang, Jialei}},
  keywords     = {{Digital Platform, Two-Sided Market, Multi-Sided Market, Platform Lifecycle, Platform Monitoring, Performance Management}},
  location     = {{Athens}},
  title        = {{{Performance Management Approach for Digital Platforms in B2B Markets}}},
  year         = {{2022}},
}