---
_id: '35660'
abstract:
- lang: eng
  text: Effective customer loyalty programs are essential for every company. Small
    and medium sized brick-and- mortar stores, such as bakeries, butcher and flower
    shops, often share a common overarching loyalty program, organized by a third-party
    provider. Furthermore, these small shops have limited resources and often cannot
    afford complex BI tools. Out of these reasons we investigated how traditional
    brick-and- mortar stores can benefit from an expansion of service functionalities
    of a loyalty card provider. To answer this question, we cooperated with a cross-industry
    customer loyalty program in a polycentric region. The loyalty program was transformed
    from simple card-based solution to a mobile app for customers and a web- application
    for shop owners. The new solution offers additional BI services for performing
    data analytics and strengthening the position of brick-and-mortar stores. Participating
    shops can work together in order to increase sales and align marketing campaigns.
    Therefore, shopping data from 12 years, 55 shops, and 19,000 customers was analyzed.
author:
- first_name: Jan-Peter
  full_name: Kucklick, Jan-Peter
  id: '77066'
  last_name: Kucklick
- first_name: Michael Reiner
  full_name: Kamm, Michael Reiner
  last_name: Kamm
- first_name: Johannes
  full_name: Schneider, Johannes
  last_name: Schneider
- first_name: Jan
  full_name: vom Brocke, Jan
  last_name: vom Brocke
citation:
  ama: 'Kucklick J-P, Kamm MR, Schneider J, vom Brocke J. Extending Loyalty Programs
    with BI Functionalities A Case Study for Brick-and-Mortar Stores. In: <i>Proceedings
    of the 53rd Hawaii International Conference on System Sciences</i>. ; 2020.'
  apa: Kucklick, J.-P., Kamm, M. R., Schneider, J., &#38; vom Brocke, J. (2020). Extending
    Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores.
    <i>Proceedings of the 53rd Hawaii International Conference on System Sciences</i>.
    53th Annual Hawaii International Conference on System Sciences (HICSS-53).
  bibtex: '@inproceedings{Kucklick_Kamm_Schneider_vom Brocke_2020, title={Extending
    Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores},
    booktitle={Proceedings of the 53rd Hawaii International Conference on System Sciences},
    author={Kucklick, Jan-Peter and Kamm, Michael Reiner and Schneider, Johannes and
    vom Brocke, Jan}, year={2020} }'
  chicago: Kucklick, Jan-Peter, Michael Reiner Kamm, Johannes Schneider, and Jan vom
    Brocke. “Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar
    Stores.” In <i>Proceedings of the 53rd Hawaii International Conference on System
    Sciences</i>, 2020.
  ieee: J.-P. Kucklick, M. R. Kamm, J. Schneider, and J. vom Brocke, “Extending Loyalty
    Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores,” presented
    at the 53th Annual Hawaii International Conference on System Sciences (HICSS-53),
    2020.
  mla: Kucklick, Jan-Peter, et al. “Extending Loyalty Programs with BI Functionalities
    A Case Study for Brick-and-Mortar Stores.” <i>Proceedings of the 53rd Hawaii International
    Conference on System Sciences</i>, 2020.
  short: 'J.-P. Kucklick, M.R. Kamm, J. Schneider, J. vom Brocke, in: Proceedings
    of the 53rd Hawaii International Conference on System Sciences, 2020.'
conference:
  name: 53th Annual Hawaii International Conference on System Sciences (HICSS-53)
date_created: 2023-01-10T08:39:45Z
date_updated: 2023-01-12T05:32:16Z
department:
- _id: '195'
- _id: '196'
keyword:
- brick-and-mortar stores
- business intelligence
- case study
- loyalty program
language:
- iso: eng
main_file_link:
- url: https://scholarspace.manoa.hawaii.edu/server/api/core/bitstreams/335317f1-8fb6-4561-9faa-27e6a7d29771/content
publication: Proceedings of the 53rd Hawaii International Conference on System Sciences
status: public
title: Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar
  Stores
type: conference
user_id: '77066'
year: '2020'
...
---
_id: '35662'
abstract:
- lang: eng
  text: While the analysis and usage of data are increasing in importance, the application
    of sophisticated BI solutions in small stores is limited by available technical
    capabilities and financial resources. This study investigates how brick-and-mortar
    stores can benefit from an expansion of service functionalities of a cross-industry
    loyalty card provider. Digitalizing the loyalty program created new opportunities,
    while the analysis of shopping data of 13 years, 19,000 customers, and 55 shops
    empowered data-based decision support.
author:
- first_name: Michael Reiner
  full_name: Kamm, Michael Reiner
  last_name: Kamm
- first_name: Jan-Peter
  full_name: Kucklick, Jan-Peter
  id: '77066'
  last_name: Kucklick
- first_name: Johannes
  full_name: Schneider, Johannes
  last_name: Schneider
- first_name: Jan
  full_name: vom Brocke, Jan
  last_name: vom Brocke
citation:
  ama: 'Kamm MR, Kucklick J-P, Schneider J, vom Brocke J. Data mining for small shops:
    Empowering brick-and-mortar stores through BI functionalities of a loyalty program1.
    <i>Information Systems Management</i>. 2020;38(4):270-286. doi:<a href="https://doi.org/10.1080/10580530.2020.1855486">10.1080/10580530.2020.1855486</a>'
  apa: 'Kamm, M. R., Kucklick, J.-P., Schneider, J., &#38; vom Brocke, J. (2020).
    Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities
    of a loyalty program1. <i>Information Systems Management</i>, <i>38</i>(4), 270–286.
    <a href="https://doi.org/10.1080/10580530.2020.1855486">https://doi.org/10.1080/10580530.2020.1855486</a>'
  bibtex: '@article{Kamm_Kucklick_Schneider_vom Brocke_2020, title={Data mining for
    small shops: Empowering brick-and-mortar stores through BI functionalities of
    a loyalty program1}, volume={38}, DOI={<a href="https://doi.org/10.1080/10580530.2020.1855486">10.1080/10580530.2020.1855486</a>},
    number={4}, journal={Information Systems Management}, publisher={Informa UK Limited},
    author={Kamm, Michael Reiner and Kucklick, Jan-Peter and Schneider, Johannes and
    vom Brocke, Jan}, year={2020}, pages={270–286} }'
  chicago: 'Kamm, Michael Reiner, Jan-Peter Kucklick, Johannes Schneider, and Jan
    vom Brocke. “Data Mining for Small Shops: Empowering Brick-and-Mortar Stores through
    BI Functionalities of a Loyalty Program1.” <i>Information Systems Management</i>
    38, no. 4 (2020): 270–86. <a href="https://doi.org/10.1080/10580530.2020.1855486">https://doi.org/10.1080/10580530.2020.1855486</a>.'
  ieee: 'M. R. Kamm, J.-P. Kucklick, J. Schneider, and J. vom Brocke, “Data mining
    for small shops: Empowering brick-and-mortar stores through BI functionalities
    of a loyalty program1,” <i>Information Systems Management</i>, vol. 38, no. 4,
    pp. 270–286, 2020, doi: <a href="https://doi.org/10.1080/10580530.2020.1855486">10.1080/10580530.2020.1855486</a>.'
  mla: 'Kamm, Michael Reiner, et al. “Data Mining for Small Shops: Empowering Brick-and-Mortar
    Stores through BI Functionalities of a Loyalty Program1.” <i>Information Systems
    Management</i>, vol. 38, no. 4, Informa UK Limited, 2020, pp. 270–86, doi:<a href="https://doi.org/10.1080/10580530.2020.1855486">10.1080/10580530.2020.1855486</a>.'
  short: M.R. Kamm, J.-P. Kucklick, J. Schneider, J. vom Brocke, Information Systems
    Management 38 (2020) 270–286.
date_created: 2023-01-10T08:40:31Z
date_updated: 2023-01-12T06:46:46Z
department:
- _id: '195'
- _id: '196'
doi: 10.1080/10580530.2020.1855486
intvolume: '        38'
issue: '4'
keyword:
- Customer loyalty
- case study
- brick-and-mortar stores
- business intelligence
- loyalty programs
language:
- iso: eng
main_file_link:
- url: https://www.tandfonline.com/doi/full/10.1080/10580530.2020.1855486
page: 270-286
publication: Information Systems Management
publication_identifier:
  issn:
  - 1058-0530
  - 1934-8703
publication_status: published
publisher: Informa UK Limited
status: public
title: 'Data mining for small shops: Empowering brick-and-mortar stores through BI
  functionalities of a loyalty program1'
type: journal_article
user_id: '77066'
volume: 38
year: '2020'
...
---
_id: '5586'
abstract:
- lang: eng
  text: The need to protect resources against attackers is reflected by huge information
    security investments of firms worldwide. In the presence of budget constraints
    and a diverse set of assets to protect, organizations have to decide in which
    IT security measures to invest, how to evaluate those investment decisions, and
    how to learn from past decisions to optimize future security investment actions.
    While the academic literature has provided valuable insights into these issues,
    there is a lack of empirical contributions. To address this lack, we conduct a
    theory-based exploratory multiple case study. Our case study reveals that (1)
    firms? investments in information security are largely driven by external environmental
    and industry-related factors, (2) firms do not implement standardized decision
    processes, (3) the security process is perceived to impact the business process
    in a disturbing way, (4) both the implementation of evaluation processes and the
    application of metrics are hardly existent and (5) learning activities mainly
    occur at an ad-hoc basis.
author:
- first_name: Eva
  full_name: Weishäupl, Eva
  last_name: Weishäupl
- first_name: Emrah
  full_name: Yasasin, Emrah
  last_name: Yasasin
- first_name: Guido
  full_name: Schryen, Guido
  id: '72850'
  last_name: Schryen
citation:
  ama: 'Weishäupl E, Yasasin E, Schryen G. Information Security Investments: An Exploratory
    Multiple Case Study on Decision-Making, Evaluation and Learning. <i>Computers
    &#38; Security</i>. 2018;77:807-823.'
  apa: 'Weishäupl, E., Yasasin, E., &#38; Schryen, G. (2018). Information Security
    Investments: An Exploratory Multiple Case Study on Decision-Making, Evaluation
    and Learning. <i>Computers &#38; Security</i>, <i>77</i>, 807–823.'
  bibtex: '@article{Weishäupl_Yasasin_Schryen_2018, title={Information Security Investments:
    An Exploratory Multiple Case Study on Decision-Making, Evaluation and Learning},
    volume={77}, journal={Computers &#38; Security}, publisher={Elsevier}, author={Weishäupl,
    Eva and Yasasin, Emrah and Schryen, Guido}, year={2018}, pages={807–823} }'
  chicago: 'Weishäupl, Eva, Emrah Yasasin, and Guido Schryen. “Information Security
    Investments: An Exploratory Multiple Case Study on Decision-Making, Evaluation
    and Learning.” <i>Computers &#38; Security</i> 77 (2018): 807–23.'
  ieee: 'E. Weishäupl, E. Yasasin, and G. Schryen, “Information Security Investments:
    An Exploratory Multiple Case Study on Decision-Making, Evaluation and Learning,”
    <i>Computers &#38; Security</i>, vol. 77, pp. 807–823, 2018.'
  mla: 'Weishäupl, Eva, et al. “Information Security Investments: An Exploratory Multiple
    Case Study on Decision-Making, Evaluation and Learning.” <i>Computers &#38; Security</i>,
    vol. 77, Elsevier, 2018, pp. 807–23.'
  short: E. Weishäupl, E. Yasasin, G. Schryen, Computers &#38; Security 77 (2018)
    807–823.
date_created: 2018-11-14T11:24:37Z
date_updated: 2022-01-06T07:02:03Z
ddc:
- '000'
department:
- _id: '277'
extern: '1'
file:
- access_level: open_access
  content_type: application/pdf
  creator: hsiemes
  date_created: 2018-12-07T11:26:53Z
  date_updated: 2018-12-13T15:06:10Z
  file_id: '6022'
  file_name: JOURNAL VERSION.pdf
  file_size: 809490
  relation: main_file
file_date_updated: 2018-12-13T15:06:10Z
has_accepted_license: '1'
intvolume: '        77'
keyword:
- Information Security Investments
- Multiple Case Study
- Organizations
- Single Loop Learning
- Double Loop Learning
language:
- iso: eng
oa: '1'
page: 807 - 823
publication: Computers & Security
publisher: Elsevier
status: public
title: 'Information Security Investments: An Exploratory Multiple Case Study on Decision-Making,
  Evaluation and Learning'
type: journal_article
user_id: '61579'
volume: 77
year: '2018'
...