---
_id: '65476'
abstract:
- lang: eng
  text: Service research has evolved into an interdisciplinary research field that
    bridges diverse disciplines, including information systems (IS) and marketing.
    Nearly two decades ago, the service system concept was introduced as a foundational
    abstraction in service research, drawing on ideas from the service-dominant logic
    (S-D logic) of marketing. Despite its widespread adoption in service research,
    particularly in the IS discipline, the service system concept lacks a solid theoretical
    foundation. This has resulted in conceptual ambiguity and overlap with related
    constructs, such as service ecosystems. Moreover, it has largely remained a static
    analytical lens, insufficiently capturing dynamic service phenomena, including
    value co-creation and co-destruction, as well as the emergence of institutional
    arrangements. To address these limitations, we propose Luhmann’s systems theory
    (LST) as a robust framework for conceptualizing service systems as autopoietic
    (self-creating) systems, in which communication serves as the fundamental mechanism
    that drives value co-creation. We derive five theoretical propositions from this
    re-conceptualization that clarify conceptual ambiguity and allow researchers to
    explore dynamic service phenomena in greater depth. Given LST’s general approach,
    our conceptualization provides a theoretically grounded, interdisciplinary foundation
    for advancing service research.
article_number: '37'
article_type: original
author:
- first_name: Daniel
  full_name: Beverungen, Daniel
  last_name: Beverungen
- first_name: Jens
  full_name: Poeppelbuss, Jens
  last_name: Poeppelbuss
- first_name: Simon
  full_name: Hemmrich, Simon
  last_name: Hemmrich
- first_name: Taskeen
  full_name: Iqbal, Taskeen
  last_name: Iqbal
citation:
  ama: Beverungen D, Poeppelbuss J, Hemmrich S, Iqbal T. Service through communication—Conceptualizing
    service systems with Luhmann’s systems theory. <i>Electronic Markets</i>. 2026;36(1).
    doi:<a href="https://doi.org/10.1007/s12525-026-00889-w">10.1007/s12525-026-00889-w</a>
  apa: Beverungen, D., Poeppelbuss, J., Hemmrich, S., &#38; Iqbal, T. (2026). Service
    through communication—Conceptualizing service systems with Luhmann’s systems theory.
    <i>Electronic Markets</i>, <i>36</i>(1), Article 37. <a href="https://doi.org/10.1007/s12525-026-00889-w">https://doi.org/10.1007/s12525-026-00889-w</a>
  bibtex: '@article{Beverungen_Poeppelbuss_Hemmrich_Iqbal_2026, title={Service through
    communication—Conceptualizing service systems with Luhmann’s systems theory},
    volume={36}, DOI={<a href="https://doi.org/10.1007/s12525-026-00889-w">10.1007/s12525-026-00889-w</a>},
    number={137}, journal={Electronic Markets}, publisher={Springer Science and Business
    Media LLC}, author={Beverungen, Daniel and Poeppelbuss, Jens and Hemmrich, Simon
    and Iqbal, Taskeen}, year={2026} }'
  chicago: Beverungen, Daniel, Jens Poeppelbuss, Simon Hemmrich, and Taskeen Iqbal.
    “Service through Communication—Conceptualizing Service Systems with Luhmann’s
    Systems Theory.” <i>Electronic Markets</i> 36, no. 1 (2026). <a href="https://doi.org/10.1007/s12525-026-00889-w">https://doi.org/10.1007/s12525-026-00889-w</a>.
  ieee: 'D. Beverungen, J. Poeppelbuss, S. Hemmrich, and T. Iqbal, “Service through
    communication—Conceptualizing service systems with Luhmann’s systems theory,”
    <i>Electronic Markets</i>, vol. 36, no. 1, Art. no. 37, 2026, doi: <a href="https://doi.org/10.1007/s12525-026-00889-w">10.1007/s12525-026-00889-w</a>.'
  mla: Beverungen, Daniel, et al. “Service through Communication—Conceptualizing Service
    Systems with Luhmann’s Systems Theory.” <i>Electronic Markets</i>, vol. 36, no.
    1, 37, Springer Science and Business Media LLC, 2026, doi:<a href="https://doi.org/10.1007/s12525-026-00889-w">10.1007/s12525-026-00889-w</a>.
  short: D. Beverungen, J. Poeppelbuss, S. Hemmrich, T. Iqbal, Electronic Markets
    36 (2026).
date_created: 2026-04-21T13:13:02Z
date_updated: 2026-04-21T13:18:35Z
ddc:
- '380'
department:
- _id: '195'
- _id: '534'
doi: 10.1007/s12525-026-00889-w
file:
- access_level: closed
  content_type: application/pdf
  creator: dabe
  date_created: 2026-04-21T13:14:30Z
  date_updated: 2026-04-21T13:14:30Z
  file_id: '65477'
  file_name: Service is Communication - EM Paper.pdf
  file_size: 2793039
  relation: main_file
  success: 1
file_date_updated: 2026-04-21T13:14:30Z
has_accepted_license: '1'
intvolume: '        36'
issue: '1'
jel:
- L80
keyword:
- Service system
- Service ecosystem
- Systems theory
- Service research
language:
- iso: eng
main_file_link:
- open_access: '1'
  url: https://link.springer.com/content/pdf/10.1007/s12525-026-00889-w.pdf
oa: '1'
project:
- _id: '1250'
  name: 'SHAPE : Gestaltung von Dienstleistungsentwicklungsprozessen und lnnovationspartnerschaften
    mit Unternehmen'
publication: Electronic Markets
publication_identifier:
  issn:
  - 1019-6781
  - 1422-8890
publication_status: published
publisher: Springer Science and Business Media LLC
quality_controlled: '1'
status: public
title: Service through communication—Conceptualizing service systems with Luhmann’s
  systems theory
type: journal_article
user_id: '59677'
volume: 36
year: '2026'
...
---
_id: '61309'
abstract:
- lang: eng
  text: "Service ecosystems reshape service innovation by enabling value co-creation
    among diverse actors. However, small and medium-sized enterprises and public organizations
    face significant challenges navigating and leveraging these ecosystems due to
    resource constraints, knowledge gaps, and partnership difficulties. While digital
    innovation hubs have been introduced as potential intermediaries to foster innovation,
    existing models primarily focus on individual solutions and networking rather
    than orchestrating service innovation. This study investigates the design of a
    digital service innovation hub as an orchestrating entity that facilitates service
    innovation within ecosystems. Under the design science research paradigm, we analyze
    the challenges faced by small and medium-sized enterprises and public organizations
    and derive design requirements for these hubs. Based on 17 expert interviews and
    focus group validations, we define the problem\r\nspace and provide a requirements
    catalog for designing digital service innovation hubs as a step towards providing
    holistic support for service innovation initiatives."
author:
- first_name: Jannika Marie
  full_name: Schäfer, Jannika Marie
  id: '74374'
  last_name: Schäfer
- first_name: Jonas
  full_name: Liebschner, Jonas
  last_name: Liebschner
- first_name: Polina
  full_name: Rajko, Polina
  last_name: Rajko
- first_name: Henrik
  full_name: Cohnen, Henrik
  last_name: Cohnen
- first_name: Nina
  full_name: Lugmair, Nina
  last_name: Lugmair
- first_name: Daniel
  full_name: Heinz, Daniel
  last_name: Heinz
citation:
  ama: 'Schäfer JM, Liebschner J, Rajko P, Cohnen H, Lugmair N, Heinz D. Designing
    Digital Service Innovation Hubs: An Ecosystem Perspective on the Challenges and
    Requirements of SMEs and the Public Sector. In: <i>Proceedings of the 20th International
    Conference on Wirtschaftsinformatik (WI 2025)</i>. Association for Information
    Systems (AIS); 2025.'
  apa: 'Schäfer, J. M., Liebschner, J., Rajko, P., Cohnen, H., Lugmair, N., &#38;
    Heinz, D. (2025). Designing Digital Service Innovation Hubs: An Ecosystem Perspective
    on the Challenges and Requirements of SMEs and the Public Sector. <i>Proceedings
    of the 20th International Conference on Wirtschaftsinformatik (WI 2025)</i>. 20th
    International Conference on Wirtschaftsinformatik (WI 2025), Münster, Germany.'
  bibtex: '@inproceedings{Schäfer_Liebschner_Rajko_Cohnen_Lugmair_Heinz_2025, place={Münster,
    Germany}, title={Designing Digital Service Innovation Hubs: An Ecosystem Perspective
    on the Challenges and Requirements of SMEs and the Public Sector}, booktitle={Proceedings
    of the 20th International Conference on Wirtschaftsinformatik (WI 2025)}, publisher={Association
    for Information Systems (AIS)}, author={Schäfer, Jannika Marie and Liebschner,
    Jonas and Rajko, Polina and Cohnen, Henrik and Lugmair, Nina and Heinz, Daniel},
    year={2025} }'
  chicago: 'Schäfer, Jannika Marie, Jonas Liebschner, Polina Rajko, Henrik Cohnen,
    Nina Lugmair, and Daniel Heinz. “Designing Digital Service Innovation Hubs: An
    Ecosystem Perspective on the Challenges and Requirements of SMEs and the Public
    Sector.” In <i>Proceedings of the 20th International Conference on Wirtschaftsinformatik
    (WI 2025)</i>. Münster, Germany: Association for Information Systems (AIS), 2025.'
  ieee: 'J. M. Schäfer, J. Liebschner, P. Rajko, H. Cohnen, N. Lugmair, and D. Heinz,
    “Designing Digital Service Innovation Hubs: An Ecosystem Perspective on the Challenges
    and Requirements of SMEs and the Public Sector,” presented at the 20th International
    Conference on Wirtschaftsinformatik (WI 2025), Münster, Germany, 2025.'
  mla: 'Schäfer, Jannika Marie, et al. “Designing Digital Service Innovation Hubs:
    An Ecosystem Perspective on the Challenges and Requirements of SMEs and the Public
    Sector.” <i>Proceedings of the 20th International Conference on Wirtschaftsinformatik
    (WI 2025)</i>, Association for Information Systems (AIS), 2025.'
  short: 'J.M. Schäfer, J. Liebschner, P. Rajko, H. Cohnen, N. Lugmair, D. Heinz,
    in: Proceedings of the 20th International Conference on Wirtschaftsinformatik
    (WI 2025), Association for Information Systems (AIS), Münster, Germany, 2025.'
conference:
  end_date: 17.09.2025
  location: Münster, Germany
  name: 20th International Conference on Wirtschaftsinformatik (WI 2025)
  start_date: 14.09.2025
date_created: 2025-09-16T13:44:53Z
date_updated: 2025-09-16T13:46:05Z
department:
- _id: '195'
jel:
- M15
keyword:
- service innovation
- ecosystem
- innovation hubs
- SMEs
- public sector
language:
- iso: eng
place: Münster, Germany
project:
- _id: '1250'
  name: 'SHAPE : Gestaltung von Dienstleistungsentwicklungsprozessen und lnnovationspartnerschaften
    mit Unternehmen'
publication: Proceedings of the 20th International Conference on Wirtschaftsinformatik
  (WI 2025)
publication_status: published
publisher: Association for Information Systems (AIS)
status: public
title: 'Designing Digital Service Innovation Hubs: An Ecosystem Perspective on the
  Challenges and Requirements of SMEs and the Public Sector'
type: conference
user_id: '74374'
year: '2025'
...
---
_id: '21727'
abstract:
- lang: eng
  text: 'Platform-based business models underlie the success of many of today’s largest,
    fastest-growing, and most disruptive companies. Despite the success of prominent
    examples, such as Uber and Airbnb, creating a profitable platform ecosystem presents
    a key challenge for many companies across all industries. Although research provides
    knowledge about platforms’ different value drivers (e.g., network effects), companies
    that seek to transform their current business model into a platform-based one
    lack an artifact to reduce knowledge boundaries, collaborate effectively, and
    cope with the complexities and dynamics of platform ecosystems. We address this
    challenge by developing two artifacts and combining research from variability
    modeling, business model dependencies, and system dynamics. This paper presents
    a design science research approach to develop the platform ecosystem modeling
    language and the platform ecosystem development tool that support researcher and
    practitioner by visualizing and simulating platform ecosystems. '
author:
- first_name: Christian
  full_name: Vorbohle, Christian
  id: '29951'
  last_name: Vorbohle
- first_name: Sebastian
  full_name: Gottschalk, Sebastian
  id: '47208'
  last_name: Gottschalk
citation:
  ama: 'Vorbohle C, Gottschalk S. Towards Visualizing and Simulating Business Models
    in Dynamic Platform Ecosystems . In: <i>Proceedings of the 29th European Conference
    on Information Systems (ECIS)</i>. AIS.'
  apa: 'Vorbohle, C., &#38; Gottschalk, S. (n.d.). Towards Visualizing and Simulating
    Business Models in Dynamic Platform Ecosystems . In <i>Proceedings of the 29th
    European Conference on Information Systems (ECIS)</i>. Virtual Conference/Workshop:
    AIS.'
  bibtex: '@inproceedings{Vorbohle_Gottschalk, title={Towards Visualizing and Simulating
    Business Models in Dynamic Platform Ecosystems }, booktitle={Proceedings of the
    29th European Conference on Information Systems (ECIS)}, publisher={AIS}, author={Vorbohle,
    Christian and Gottschalk, Sebastian} }'
  chicago: Vorbohle, Christian, and Sebastian Gottschalk. “Towards Visualizing and
    Simulating Business Models in Dynamic Platform Ecosystems .” In <i>Proceedings
    of the 29th European Conference on Information Systems (ECIS)</i>. AIS, n.d.
  ieee: C. Vorbohle and S. Gottschalk, “Towards Visualizing and Simulating Business
    Models in Dynamic Platform Ecosystems ,” in <i>Proceedings of the 29th European
    Conference on Information Systems (ECIS)</i>, Virtual Conference/Workshop.
  mla: Vorbohle, Christian, and Sebastian Gottschalk. “Towards Visualizing and Simulating
    Business Models in Dynamic Platform Ecosystems .” <i>Proceedings of the 29th European
    Conference on Information Systems (ECIS)</i>, AIS.
  short: 'C. Vorbohle, S. Gottschalk, in: Proceedings of the 29th European Conference
    on Information Systems (ECIS), AIS, n.d.'
conference:
  location: Virtual Conference/Workshop
  name: 29th European Conference on Information Systems (ECIS)
date_created: 2021-04-23T13:38:54Z
date_updated: 2022-01-06T06:55:12Z
department:
- _id: '66'
- _id: '534'
- _id: '276'
keyword:
- Platform Ecosystems
- Platform Ecosystem Modeling Language
- Platform Ecosystem Development Tool
- Business Models
- Design Science
language:
- iso: eng
project:
- _id: '1'
  name: SFB 901
- _id: '4'
  name: SFB 901 - Project Area C
- _id: '17'
  name: SFB 901 - Subproject C5
publication: Proceedings of the 29th European Conference on Information Systems (ECIS)
publication_status: accepted
publisher: AIS
status: public
title: 'Towards Visualizing and Simulating Business Models in Dynamic Platform Ecosystems '
type: conference
user_id: '47208'
year: '2021'
...
