---
_id: '46478'
abstract:
- lang: eng
  text: High streets across Europe continue to lose consumers to online retail, leading
    to business closures and the decline of city centres, impairing cities’ overall
    liveability. To counter this vicious cycle, our study presents smartmarket2, the
    first instantiation of a digital actor engagement platform designed specifically
    for high streets. smartmarket2 enables hybrid online-offline customer journeys
    by connecting consumers to stores and other high street service providers. In
    an action design research (ADR) project, we design, implement and evaluate smartmarket2,
    involving 150 high street operators and 2,300 citizens in three cycles of building,
    intervention and evaluation. We derive four design principles that contribute
    prescriptive knowledge on the design of digital actor engagement platforms. Our
    results reveal that such a platform is able to increase engagement, but that it
    is subject to actors’ engagement dispositions.
article_type: original
author:
- first_name: Christian
  full_name: Bartelheimer, Christian
  id: '49160'
  last_name: Bartelheimer
- first_name: Philipp
  full_name: zur Heiden, Philipp
  id: '64394'
  last_name: zur Heiden
- first_name: Carsten Ingo
  full_name: Berendes, Carsten Ingo
  id: '53344'
  last_name: Berendes
- first_name: Daniel
  full_name: Beverungen, Daniel
  id: '59677'
  last_name: Beverungen
citation:
  ama: 'Bartelheimer C, zur Heiden P, Berendes CI, Beverungen D. Designing digital
    actor engagement platforms for local high streets: an action design research study.
    <i>European Journal of Information Systems</i>. Published online 2023:1-34. doi:<a
    href="https://doi.org/10.1080/0960085x.2023.2242847">10.1080/0960085x.2023.2242847</a>'
  apa: 'Bartelheimer, C., zur Heiden, P., Berendes, C. I., &#38; Beverungen, D. (2023).
    Designing digital actor engagement platforms for local high streets: an action
    design research study. <i>European Journal of Information Systems</i>, 1–34. <a
    href="https://doi.org/10.1080/0960085x.2023.2242847">https://doi.org/10.1080/0960085x.2023.2242847</a>'
  bibtex: '@article{Bartelheimer_zur Heiden_Berendes_Beverungen_2023, title={Designing
    digital actor engagement platforms for local high streets: an action design research
    study}, DOI={<a href="https://doi.org/10.1080/0960085x.2023.2242847">10.1080/0960085x.2023.2242847</a>},
    journal={European Journal of Information Systems}, publisher={Taylor &#38; Francis},
    author={Bartelheimer, Christian and zur Heiden, Philipp and Berendes, Carsten
    Ingo and Beverungen, Daniel}, year={2023}, pages={1–34} }'
  chicago: 'Bartelheimer, Christian, Philipp zur Heiden, Carsten Ingo Berendes, and
    Daniel Beverungen. “Designing Digital Actor Engagement Platforms for Local High
    Streets: An Action Design Research Study.” <i>European Journal of Information
    Systems</i>, 2023, 1–34. <a href="https://doi.org/10.1080/0960085x.2023.2242847">https://doi.org/10.1080/0960085x.2023.2242847</a>.'
  ieee: 'C. Bartelheimer, P. zur Heiden, C. I. Berendes, and D. Beverungen, “Designing
    digital actor engagement platforms for local high streets: an action design research
    study,” <i>European Journal of Information Systems</i>, pp. 1–34, 2023, doi: <a
    href="https://doi.org/10.1080/0960085x.2023.2242847">10.1080/0960085x.2023.2242847</a>.'
  mla: 'Bartelheimer, Christian, et al. “Designing Digital Actor Engagement Platforms
    for Local High Streets: An Action Design Research Study.” <i>European Journal
    of Information Systems</i>, Taylor &#38; Francis, 2023, pp. 1–34, doi:<a href="https://doi.org/10.1080/0960085x.2023.2242847">10.1080/0960085x.2023.2242847</a>.'
  short: C. Bartelheimer, P. zur Heiden, C.I. Berendes, D. Beverungen, European Journal
    of Information Systems (2023) 1–34.
date_created: 2023-08-11T06:49:48Z
date_updated: 2024-04-18T12:32:21Z
ddc:
- '380'
department:
- _id: '195'
doi: 10.1080/0960085x.2023.2242847
file:
- access_level: closed
  content_type: application/pdf
  creator: dabe
  date_created: 2024-04-18T12:31:20Z
  date_updated: 2024-04-18T12:31:20Z
  file_id: '53571'
  file_name: Designing digital actor engagement platforms for local high streets  an
    action design research study.pdf
  file_size: 9231007
  relation: main_file
  success: 1
file_date_updated: 2024-04-18T12:31:20Z
has_accepted_license: '1'
keyword:
- Digital platform
- action design research
- design principles
- actor engagement
- engagement platform
- location-based advertising
language:
- iso: eng
page: 1-34
project:
- _id: '35'
  grant_number: 02K15A073
  name: 'SmartMarketSquare: Interaktive Einkaufserlebnisse in Innenstädten durch digitale
    Dienstleistungen'
publication: European Journal of Information Systems
publication_identifier:
  issn:
  - 0960-085X
  - 1476-9344
publication_status: published
publisher: Taylor & Francis
quality_controlled: '1'
status: public
title: 'Designing digital actor engagement platforms for local high streets: an action
  design research study'
type: journal_article
user_id: '59677'
year: '2023'
...