TY - JOUR AB - Business model innovation is typically taught in small seminars at universities. Teaching this intrinsically task-oriented subject to a large number of students is a challenge. In this paper we address this challenge by proposing an experiential and interactive approach to teaching business models in a large classroom setting. AU - Szopinski, Daniel ID - 9853 IS - 3 JF - Journal of Business Models KW - Business model teaching KW - peer assessment KW - experiential learning TI - Squaring the circle: Business model teaching in large classroom settings VL - 7 ER -