---
_id: '44091'
abstract:
- lang: eng
  text: We study the effects of product differentiation on the bundling incentives
    of a two-product retailer. Two monopolistic manufacturers each produce a differentiated
    good. One sells it to both retailers, while the other only supplies a single retailer.
    Retailers compete in prices. Retail bundling is profitable when the goods are
    close substitutes. Only then is competition so intense that the retailer uses
    bundling to relax competition both within and across product markets, despite
    an aggravation of the double marginalization problem. Our asymmetric market structure
    arises endogenously for the case of close substitutes. In this case, bundling
    reduces social welfare.
author:
- first_name: Angelika Elfriede
  full_name: Endres-Fröhlich, Angelika Elfriede
  id: '48794'
  last_name: Endres-Fröhlich
- first_name: Burkhard
  full_name: Hehenkamp, Burkhard
  id: '37339'
  last_name: Hehenkamp
- first_name: Joachim
  full_name: Heinzel, Joachim
  last_name: Heinzel
citation:
  ama: Endres-Fröhlich AE, Hehenkamp B, Heinzel J. <i>The Impact of Product Differentiation
    on Retail Bundling in a Vertical Market</i>.
  apa: Endres-Fröhlich, A. E., Hehenkamp, B., &#38; Heinzel, J. (n.d.). <i>The Impact
    of Product Differentiation on Retail Bundling in a Vertical Market</i>.
  bibtex: '@book{Endres-Fröhlich_Hehenkamp_Heinzel, title={The Impact of Product Differentiation
    on Retail Bundling in a Vertical Market}, author={Endres-Fröhlich, Angelika Elfriede
    and Hehenkamp, Burkhard and Heinzel, Joachim} }'
  chicago: Endres-Fröhlich, Angelika Elfriede, Burkhard Hehenkamp, and Joachim Heinzel.
    <i>The Impact of Product Differentiation on Retail Bundling in a Vertical Market</i>,
    n.d.
  ieee: A. E. Endres-Fröhlich, B. Hehenkamp, and J. Heinzel, <i>The Impact of Product
    Differentiation on Retail Bundling in a Vertical Market</i>. .
  mla: Endres-Fröhlich, Angelika Elfriede, et al. <i>The Impact of Product Differentiation
    on Retail Bundling in a Vertical Market</i>.
  short: A.E. Endres-Fröhlich, B. Hehenkamp, J. Heinzel, The Impact of Product Differentiation
    on Retail Bundling in a Vertical Market, n.d.
date_created: 2023-04-20T16:21:28Z
date_updated: 2023-04-20T17:15:48Z
department:
- _id: '280'
- _id: '475'
jel:
- D43
- L13
- L42
keyword:
- Retail bundling
- upstream market power
- double marginalization
- product differentiation
language:
- iso: eng
page: '43'
project:
- _id: '1'
  name: 'SFB 901: SFB 901'
- _id: '2'
  name: 'SFB 901 - A: SFB 901 - Project Area A'
- _id: '7'
  name: 'SFB 901 - A3: SFB 901 - Subproject A3'
publication_status: draft
status: public
title: The Impact of Product Differentiation on Retail Bundling in a Vertical Market
type: report
user_id: '37339'
year: '2022'
...