@inproceedings{64151,
  author       = {{Witte, Carina and Steinhoff, Lena and Husemann, K.}},
  booktitle    = {{ 2026 AMA Winter Academic Conference Proceedings}},
  title        = {{{Extending Transformative Service Research: How Commercial Services Shape Spiritual Well-Being}}},
  year         = {{2026}},
}

@inproceedings{63584,
  author       = {{Witte, Carina and Steinhoff, Lena}},
  booktitle    = {{2025 AMA Winter Academic Conference Proceedings}},
  title        = {{{Unlocking Spiritual Value: Magical Experiences of Commercial Services}}},
  year         = {{2025}},
}

@phdthesis{56943,
  author       = {{Witte, Carina}},
  title        = {{{Geschenkekäufe als Instrument des Kundenbeziehungsmarketings}}},
  year         = {{2019}},
}

@article{45729,
  author       = {{Eggert, Andreas and Steinhoff, Lena and Witte, Carina}},
  journal      = {{Journal of Marketing}},
  number       = {{5}},
  pages        = {{115--132}},
  title        = {{{Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships}}},
  doi          = {{10.1177/0022242919860802}},
  volume       = {{83}},
  year         = {{2019}},
}

@article{45731,
  author       = {{Steinhoff, Lena and Witte, Carina and Eggert, Andreas}},
  journal      = {{Journal of Service Management Research}},
  number       = {{2}},
  pages        = {{22--35}},
  title        = {{{Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement}}},
  doi          = {{http://dx.doi.org/10.15358/2511-8676-2018-2-22}},
  volume       = {{2}},
  year         = {{2018}},
}

@inproceedings{45744,
  author       = {{Eggert, Andreas and Steinhoff, Lena and Witte, Carina}},
  booktitle    = {{2018 AMA Winter Academic Conference Proceedings, New Orleans}},
  location     = {{New Orleans}},
  title        = {{{Are Gift Purchases an Effective Driver of Customer Loyalty?}}},
  year         = {{2018}},
}

@inproceedings{45746,
  author       = {{Eggert, Andreas and Steinhoff, Lena and Witte, Carina}},
  booktitle    = {{2017 Winter AMA Conference Proceedings, Orlando}},
  location     = {{Orlando}},
  title        = {{{The Loyalty Effect of Gift Purchases}}},
  year         = {{2017}},
}

@inproceedings{45747,
  author       = {{Witte, Carina and Steinhoff, Lena and Eggert, Andreas}},
  booktitle    = {{Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo}},
  location     = {{Oslo}},
  title        = {{{The Power of Gift Purchases in Strengthening Customer-Company Relationships}}},
  year         = {{2016}},
}

@inproceedings{45748,
  author       = {{Eggert, Andreas and Steinhoff, Lena and Witte, Carina}},
  booktitle    = {{2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago}},
  location     = {{Chicago}},
  title        = {{{You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty}}},
  year         = {{2015}},
}