--- _id: '64151' author: - first_name: Carina full_name: Witte, Carina id: '23755' last_name: Witte - first_name: Lena full_name: Steinhoff, Lena id: '4336' last_name: Steinhoff - first_name: K. full_name: Husemann, K. last_name: Husemann citation: ama: 'Witte C, Steinhoff L, Husemann K. Extending Transformative Service Research: How Commercial Services Shape Spiritual Well-Being. In: 2026 AMA Winter Academic Conference Proceedings. ; 2026.' apa: 'Witte, C., Steinhoff, L., & Husemann, K. (2026). Extending Transformative Service Research: How Commercial Services Shape Spiritual Well-Being. 2026 AMA Winter Academic Conference Proceedings.' bibtex: '@inproceedings{Witte_Steinhoff_Husemann_2026, place={Madrid}, title={Extending Transformative Service Research: How Commercial Services Shape Spiritual Well-Being}, booktitle={ 2026 AMA Winter Academic Conference Proceedings}, author={Witte, Carina and Steinhoff, Lena and Husemann, K.}, year={2026} }' chicago: 'Witte, Carina, Lena Steinhoff, and K. Husemann. “Extending Transformative Service Research: How Commercial Services Shape Spiritual Well-Being.” In 2026 AMA Winter Academic Conference Proceedings. Madrid, 2026.' ieee: 'C. Witte, L. Steinhoff, and K. Husemann, “Extending Transformative Service Research: How Commercial Services Shape Spiritual Well-Being,” 2026.' mla: 'Witte, Carina, et al. “Extending Transformative Service Research: How Commercial Services Shape Spiritual Well-Being.” 2026 AMA Winter Academic Conference Proceedings, 2026.' short: 'C. Witte, L. Steinhoff, K. Husemann, in: 2026 AMA Winter Academic Conference Proceedings, Madrid, 2026.' date_created: 2026-02-13T10:33:08Z date_updated: 2026-02-13T10:37:02Z department: - _id: '733' language: - iso: eng place: Madrid publication: ' 2026 AMA Winter Academic Conference Proceedings' status: public title: 'Extending Transformative Service Research: How Commercial Services Shape Spiritual Well-Being' type: conference user_id: '102525' year: '2026' ... --- _id: '63584' author: - first_name: Carina full_name: Witte, Carina id: '23755' last_name: Witte - first_name: Lena full_name: Steinhoff, Lena id: '4336' last_name: Steinhoff citation: ama: 'Witte C, Steinhoff L. Unlocking Spiritual Value: Magical Experiences of Commercial Services. In: 2025 AMA Winter Academic Conference Proceedings. ; 2025.' apa: 'Witte, C., & Steinhoff, L. (2025). Unlocking Spiritual Value: Magical Experiences of Commercial Services. 2025 AMA Winter Academic Conference Proceedings.' bibtex: '@inproceedings{Witte_Steinhoff_2025, place={Phoenix}, title={Unlocking Spiritual Value: Magical Experiences of Commercial Services}, booktitle={2025 AMA Winter Academic Conference Proceedings}, author={Witte, Carina and Steinhoff, Lena}, year={2025} }' chicago: 'Witte, Carina, and Lena Steinhoff. “Unlocking Spiritual Value: Magical Experiences of Commercial Services.” In 2025 AMA Winter Academic Conference Proceedings. Phoenix, 2025.' ieee: 'C. Witte and L. Steinhoff, “Unlocking Spiritual Value: Magical Experiences of Commercial Services,” 2025.' mla: 'Witte, Carina, and Lena Steinhoff. “Unlocking Spiritual Value: Magical Experiences of Commercial Services.” 2025 AMA Winter Academic Conference Proceedings, 2025.' short: 'C. Witte, L. Steinhoff, in: 2025 AMA Winter Academic Conference Proceedings, Phoenix, 2025.' date_created: 2026-01-13T09:43:47Z date_updated: 2026-01-13T09:44:02Z department: - _id: '733' language: - iso: eng place: Phoenix publication: 2025 AMA Winter Academic Conference Proceedings status: public title: 'Unlocking Spiritual Value: Magical Experiences of Commercial Services' type: conference user_id: '102525' year: '2025' ... --- _id: '56943' author: - first_name: Carina full_name: Witte, Carina id: '23755' last_name: Witte citation: ama: Witte C. Geschenkekäufe als Instrument des Kundenbeziehungsmarketings.; 2019. apa: Witte, C. (2019). Geschenkekäufe als Instrument des Kundenbeziehungsmarketings. bibtex: '@book{Witte_2019, title={Geschenkekäufe als Instrument des Kundenbeziehungsmarketings}, author={Witte, Carina}, year={2019} }' chicago: Witte, Carina. Geschenkekäufe als Instrument des Kundenbeziehungsmarketings, 2019. ieee: C. Witte, Geschenkekäufe als Instrument des Kundenbeziehungsmarketings. 2019. mla: Witte, Carina. Geschenkekäufe als Instrument des Kundenbeziehungsmarketings. 2019. short: C. Witte, Geschenkekäufe als Instrument des Kundenbeziehungsmarketings, 2019. date_created: 2024-11-07T11:23:00Z date_updated: 2024-11-07T11:25:59Z language: - iso: ger status: public title: Geschenkekäufe als Instrument des Kundenbeziehungsmarketings type: dissertation user_id: '23755' year: '2019' ... --- _id: '45729' author: - first_name: Andreas full_name: Eggert, Andreas last_name: Eggert - first_name: Lena full_name: Steinhoff, Lena id: '4336' last_name: Steinhoff - first_name: Carina full_name: Witte, Carina id: '23755' last_name: Witte citation: ama: Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing. 2019;83(5):115-132. doi:10.1177/0022242919860802 apa: Eggert, A., Steinhoff, L., & Witte, C. (2019). Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing, 83(5), 115–132. https://doi.org/10.1177/0022242919860802 bibtex: '@article{Eggert_Steinhoff_Witte_2019, title={Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships}, volume={83}, DOI={10.1177/0022242919860802}, number={5}, journal={Journal of Marketing}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2019}, pages={115–132} }' chicago: 'Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing 83, no. 5 (2019): 115–32. https://doi.org/10.1177/0022242919860802.' ieee: 'A. Eggert, L. Steinhoff, and C. Witte, “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships,” Journal of Marketing, vol. 83, no. 5, pp. 115–132, 2019, doi: 10.1177/0022242919860802.' mla: Eggert, Andreas, et al. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing, vol. 83, no. 5, 2019, pp. 115–32, doi:10.1177/0022242919860802. short: A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing 83 (2019) 115–132. date_created: 2023-06-22T16:41:50Z date_updated: 2024-11-08T10:44:16Z department: - _id: '733' doi: 10.1177/0022242919860802 intvolume: ' 83' issue: '5' language: - iso: eng page: 115-132 publication: Journal of Marketing publication_status: published status: public title: Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships type: journal_article user_id: '4336' volume: 83 year: '2019' ... --- _id: '45731' author: - first_name: Lena full_name: Steinhoff, Lena id: '4336' last_name: Steinhoff - first_name: Carina full_name: Witte, Carina id: '23755' last_name: Witte - first_name: Andreas full_name: Eggert, Andreas last_name: Eggert citation: ama: 'Steinhoff L, Witte C, Eggert A. Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. Journal of Service Management Research. 2018;2(2):22-35. doi:http://dx.doi.org/10.15358/2511-8676-2018-2-22' apa: 'Steinhoff, L., Witte, C., & Eggert, A. (2018). Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. Journal of Service Management Research, 2(2), 22–35. http://dx.doi.org/10.15358/2511-8676-2018-2-22' bibtex: '@article{Steinhoff_Witte_Eggert_2018, title={Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement}, volume={2}, DOI={http://dx.doi.org/10.15358/2511-8676-2018-2-22}, number={2}, journal={Journal of Service Management Research}, author={Steinhoff, Lena and Witte, Carina and Eggert, Andreas}, year={2018}, pages={22–35} }' chicago: 'Steinhoff, Lena, Carina Witte, and Andreas Eggert. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” Journal of Service Management Research 2, no. 2 (2018): 22–35. http://dx.doi.org/10.15358/2511-8676-2018-2-22.' ieee: 'L. Steinhoff, C. Witte, and A. Eggert, “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement,” Journal of Service Management Research, vol. 2, no. 2, pp. 22–35, 2018, doi: http://dx.doi.org/10.15358/2511-8676-2018-2-22.' mla: 'Steinhoff, Lena, et al. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” Journal of Service Management Research, vol. 2, no. 2, 2018, pp. 22–35, doi:http://dx.doi.org/10.15358/2511-8676-2018-2-22.' short: L. Steinhoff, C. Witte, A. Eggert, Journal of Service Management Research 2 (2018) 22–35. date_created: 2023-06-22T16:44:21Z date_updated: 2024-11-08T10:44:06Z department: - _id: '733' doi: http://dx.doi.org/10.15358/2511-8676-2018-2-22 intvolume: ' 2' issue: '2' language: - iso: eng page: 22-35 publication: Journal of Service Management Research publication_status: published status: public title: 'Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement' type: journal_article user_id: '4336' volume: 2 year: '2018' ... --- _id: '45744' author: - first_name: Andreas full_name: Eggert, Andreas last_name: Eggert - first_name: Lena full_name: Steinhoff, Lena id: '4336' last_name: Steinhoff - first_name: Carina full_name: Witte, Carina id: '23755' last_name: Witte citation: ama: 'Eggert A, Steinhoff L, Witte C. Are Gift Purchases an Effective Driver of Customer Loyalty? In: 2018 AMA Winter Academic Conference Proceedings, New Orleans. ; 2018.' apa: Eggert, A., Steinhoff, L., & Witte, C. (2018). Are Gift Purchases an Effective Driver of Customer Loyalty? 2018 AMA Winter Academic Conference Proceedings, New Orleans. 2018 Winter AMA Conference Proceedings, New Orleans. bibtex: '@inproceedings{Eggert_Steinhoff_Witte_2018, title={Are Gift Purchases an Effective Driver of Customer Loyalty?}, booktitle={2018 AMA Winter Academic Conference Proceedings, New Orleans}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2018} }' chicago: Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Are Gift Purchases an Effective Driver of Customer Loyalty?” In 2018 AMA Winter Academic Conference Proceedings, New Orleans, 2018. ieee: A. Eggert, L. Steinhoff, and C. Witte, “Are Gift Purchases an Effective Driver of Customer Loyalty?,” presented at the 2018 Winter AMA Conference Proceedings, New Orleans, 2018. mla: Eggert, Andreas, et al. “Are Gift Purchases an Effective Driver of Customer Loyalty?” 2018 AMA Winter Academic Conference Proceedings, New Orleans, 2018. short: 'A. Eggert, L. Steinhoff, C. Witte, in: 2018 AMA Winter Academic Conference Proceedings, New Orleans, 2018.' conference: location: New Orleans name: 2018 Winter AMA Conference Proceedings date_created: 2023-06-22T17:00:18Z date_updated: 2026-01-13T09:29:33Z department: - _id: '733' language: - iso: eng publication: 2018 AMA Winter Academic Conference Proceedings, New Orleans publication_status: published status: public title: Are Gift Purchases an Effective Driver of Customer Loyalty? type: conference user_id: '102525' year: '2018' ... --- _id: '45746' author: - first_name: Andreas full_name: Eggert, Andreas last_name: Eggert - first_name: Lena full_name: Steinhoff, Lena id: '4336' last_name: Steinhoff - first_name: Carina full_name: Witte, Carina id: '23755' last_name: Witte citation: ama: 'Eggert A, Steinhoff L, Witte C. The Loyalty Effect of Gift Purchases. In: 2017 Winter AMA Conference Proceedings, Orlando. ; 2017.' apa: Eggert, A., Steinhoff, L., & Witte, C. (2017). The Loyalty Effect of Gift Purchases. 2017 Winter AMA Conference Proceedings, Orlando. 2017 Winter AMA Conference Proceedings, Orlando. bibtex: '@inproceedings{Eggert_Steinhoff_Witte_2017, title={The Loyalty Effect of Gift Purchases}, booktitle={2017 Winter AMA Conference Proceedings, Orlando}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2017} }' chicago: Eggert, Andreas, Lena Steinhoff, and Carina Witte. “The Loyalty Effect of Gift Purchases.” In 2017 Winter AMA Conference Proceedings, Orlando, 2017. ieee: A. Eggert, L. Steinhoff, and C. Witte, “The Loyalty Effect of Gift Purchases,” presented at the 2017 Winter AMA Conference Proceedings, Orlando, 2017. mla: Eggert, Andreas, et al. “The Loyalty Effect of Gift Purchases.” 2017 Winter AMA Conference Proceedings, Orlando, 2017. short: 'A. Eggert, L. Steinhoff, C. Witte, in: 2017 Winter AMA Conference Proceedings, Orlando, 2017.' conference: location: Orlando name: 2017 Winter AMA Conference Proceedings date_created: 2023-06-22T17:01:57Z date_updated: 2024-11-08T10:43:34Z department: - _id: '733' language: - iso: eng publication: 2017 Winter AMA Conference Proceedings, Orlando publication_status: published status: public title: The Loyalty Effect of Gift Purchases type: conference user_id: '4336' year: '2017' ... --- _id: '45747' author: - first_name: Carina full_name: Witte, Carina id: '23755' last_name: Witte - first_name: Lena full_name: Steinhoff, Lena id: '4336' last_name: Steinhoff - first_name: Andreas full_name: Eggert, Andreas last_name: Eggert citation: ama: 'Witte C, Steinhoff L, Eggert A. The Power of Gift Purchases in Strengthening Customer-Company Relationships. In: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo. ; 2016.' apa: Witte, C., Steinhoff, L., & Eggert, A. (2016). The Power of Gift Purchases in Strengthening Customer-Company Relationships. Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo. Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo. bibtex: '@inproceedings{Witte_Steinhoff_Eggert_2016, title={The Power of Gift Purchases in Strengthening Customer-Company Relationships}, booktitle={Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo}, author={Witte, Carina and Steinhoff, Lena and Eggert, Andreas}, year={2016} }' chicago: Witte, Carina, Lena Steinhoff, and Andreas Eggert. “The Power of Gift Purchases in Strengthening Customer-Company Relationships.” In Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016. ieee: C. Witte, L. Steinhoff, and A. Eggert, “The Power of Gift Purchases in Strengthening Customer-Company Relationships,” presented at the Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016. mla: Witte, Carina, et al. “The Power of Gift Purchases in Strengthening Customer-Company Relationships.” Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016. short: 'C. Witte, L. Steinhoff, A. Eggert, in: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.' conference: location: Oslo name: Proceedings of the 45th European Marketing Academy (EMAC) Conference date_created: 2023-06-22T17:02:46Z date_updated: 2024-11-08T10:43:44Z department: - _id: '733' language: - iso: eng publication: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo publication_status: published status: public title: The Power of Gift Purchases in Strengthening Customer-Company Relationships type: conference user_id: '4336' year: '2016' ... --- _id: '45748' author: - first_name: Andreas full_name: Eggert, Andreas last_name: Eggert - first_name: Lena full_name: Steinhoff, Lena id: '4336' last_name: Steinhoff - first_name: Carina full_name: Witte, Carina id: '23755' last_name: Witte citation: ama: 'Eggert A, Steinhoff L, Witte C. You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. In: 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago. ; 2015.' apa: 'Eggert, A., Steinhoff, L., & Witte, C. (2015). You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago. 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago.' bibtex: '@inproceedings{Eggert_Steinhoff_Witte_2015, title={You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty}, booktitle={2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2015} }' chicago: 'Eggert, Andreas, Lena Steinhoff, and Carina Witte. “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” In 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.' ieee: 'A. Eggert, L. Steinhoff, and C. Witte, “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty,” presented at the 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.' mla: 'Eggert, Andreas, et al. “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.' short: 'A. Eggert, L. Steinhoff, C. Witte, in: 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.' conference: location: Chicago name: 2015 AMA Summer Marketing Educators’ Conference Proceedings date_created: 2023-06-22T17:03:37Z date_updated: 2024-11-08T10:43:52Z department: - _id: '733' language: - iso: eng publication: 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago publication_status: published status: public title: 'You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty' type: conference user_id: '4336' year: '2015' ...