---
_id: '3516'
abstract:
- lang: eng
  text: 'Triadic service relationships comprise complex relationships in which not
    only the customer and provider are involved as partners but also other individuals
    with caregiving relationships with the customer. A triadic constellation may arise
    in the context of services for animal companions, for example, when veterinarians
    provide counsel and treatment to the animal companion and its owner. Through interviews
    with both owners of animal companions and providers of services for animal companions,
    this study explores typical constellations and characteristics of the three relationships
    in this service triad. In line with balance theory, the results show that four
    distinct types of triadic relationships exist in services for animal companions:
    the harmonious, the dysfunctional, the challenging, and the doubtful triad. The
    study highlights the potential conflicts and dynamics in the triads to advise
    providers on how to address customers depending on the types of triads to which
    they belong.'
article_type: original
author:
- first_name: Julia
  full_name: Rötzmeier-Keuper, Julia
  id: '24869'
  last_name: Rötzmeier-Keuper
- first_name: Jennifer
  full_name: Hendricks, Jennifer
  last_name: Hendricks
- first_name: Nancy
  full_name: Wünderlich, Nancy
  id: '36392'
  last_name: Wünderlich
- first_name: Gertrud
  full_name: Schmitz, Gertrud
  last_name: Schmitz
citation:
  ama: Rötzmeier-Keuper J, Hendricks J, Wünderlich N, Schmitz G. Triadic relationships
    in the context of services for animal companions. <i>Journal of Business Research</i>.
    2018;(85):295--303.
  apa: Rötzmeier-Keuper, J., Hendricks, J., Wünderlich, N., &#38; Schmitz, G. (2018).
    Triadic relationships in the context of services for animal companions. <i>Journal
    of Business Research</i>, (85), 295--303.
  bibtex: '@article{Rötzmeier-Keuper_Hendricks_Wünderlich_Schmitz_2018, title={Triadic
    relationships in the context of services for animal companions}, number={85},
    journal={Journal of Business Research}, publisher={Elsevier}, author={Rötzmeier-Keuper,
    Julia and Hendricks, Jennifer and Wünderlich, Nancy and Schmitz, Gertrud}, year={2018},
    pages={295--303} }'
  chicago: 'Rötzmeier-Keuper, Julia, Jennifer Hendricks, Nancy Wünderlich, and Gertrud
    Schmitz. “Triadic Relationships in the Context of Services for Animal Companions.”
    <i>Journal of Business Research</i>, no. 85 (2018): 295--303.'
  ieee: J. Rötzmeier-Keuper, J. Hendricks, N. Wünderlich, and G. Schmitz, “Triadic
    relationships in the context of services for animal companions,” <i>Journal of
    Business Research</i>, no. 85, pp. 295--303, 2018.
  mla: Rötzmeier-Keuper, Julia, et al. “Triadic Relationships in the Context of Services
    for Animal Companions.” <i>Journal of Business Research</i>, no. 85, Elsevier,
    2018, pp. 295--303.
  short: J. Rötzmeier-Keuper, J. Hendricks, N. Wünderlich, G. Schmitz, Journal of
    Business Research (2018) 295--303.
date_created: 2018-07-10T07:15:45Z
date_updated: 2022-01-06T06:59:21Z
department:
- _id: '181'
issue: '85'
keyword:
- Triadic relationships
- Balance theory
- Pet-related services
- Animal companions
- Service relationship typology
- Service triads
language:
- iso: eng
page: 295--303
publication: Journal of Business Research
publication_status: published
publisher: Elsevier
status: public
title: Triadic relationships in the context of services for animal companions
type: journal_article
user_id: '37741'
year: '2018'
...
---
_id: '3537'
author:
- first_name: Julia
  full_name: Rötzmeier-Keuper, Julia
  id: '24869'
  last_name: Rötzmeier-Keuper
- first_name: Nancy
  full_name: Wünderlich, Nancy
  id: '36392'
  last_name: Wünderlich
citation:
  ama: 'Rötzmeier-Keuper J, Wünderlich N. How to Handle Dilemmas in Triadic Service
    Relationships – An Exploratory Study. In: <i>Proceedings of the 2017 Frontiers
    in Service Conference</i>. ; 2017.'
  apa: Rötzmeier-Keuper, J., &#38; Wünderlich, N. (2017). How to Handle Dilemmas in
    Triadic Service Relationships – An Exploratory Study. In <i>Proceedings of the
    2017 Frontiers in Service Conference</i>. New York City, USA.
  bibtex: '@inproceedings{Rötzmeier-Keuper_Wünderlich_2017, title={How to Handle Dilemmas
    in Triadic Service Relationships – An Exploratory Study.}, booktitle={Proceedings
    of the 2017 Frontiers in Service Conference}, author={Rötzmeier-Keuper, Julia
    and Wünderlich, Nancy}, year={2017} }'
  chicago: Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “How to Handle Dilemmas
    in Triadic Service Relationships – An Exploratory Study.” In <i>Proceedings of
    the 2017 Frontiers in Service Conference</i>, 2017.
  ieee: J. Rötzmeier-Keuper and N. Wünderlich, “How to Handle Dilemmas in Triadic
    Service Relationships – An Exploratory Study.,” in <i>Proceedings of the 2017
    Frontiers in Service Conference</i>, New York City, USA, 2017.
  mla: Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “How to Handle Dilemmas in Triadic
    Service Relationships – An Exploratory Study.” <i>Proceedings of the 2017 Frontiers
    in Service Conference</i>, 2017.
  short: 'J. Rötzmeier-Keuper, N. Wünderlich, in: Proceedings of the 2017 Frontiers
    in Service Conference, 2017.'
conference:
  location: New York City, USA
  name: Frontiers in Service Conference
date_created: 2018-07-11T07:38:23Z
date_updated: 2022-01-06T06:59:22Z
department:
- _id: '181'
language:
- iso: eng
publication: Proceedings of the 2017 Frontiers in Service Conference
status: public
title: How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study.
type: conference
user_id: '37741'
year: '2017'
...
---
_id: '3538'
author:
- first_name: Julia
  full_name: Rötzmeier-Keuper, Julia
  id: '24869'
  last_name: Rötzmeier-Keuper
- first_name: Nancy
  full_name: Wünderlich, Nancy
  id: '36392'
  last_name: Wünderlich
citation:
  ama: 'Rötzmeier-Keuper J, Wünderlich N. Customer collectives in healthcare: The
    transformative potential of service to overcome consumer vulnerability. In: <i>
    Proceedings of the 39th Annual Macromarketing Conference</i>. ; 2014.'
  apa: 'Rötzmeier-Keuper, J., &#38; Wünderlich, N. (2014). Customer collectives in
    healthcare: The transformative potential of service to overcome consumer vulnerability.
    In <i> Proceedings of the 39th Annual Macromarketing Conference</i>. London, GB.'
  bibtex: '@inproceedings{Rötzmeier-Keuper_Wünderlich_2014, title={Customer collectives
    in healthcare: The transformative potential of service to overcome consumer vulnerability},
    booktitle={ Proceedings of the 39th Annual Macromarketing Conference}, author={Rötzmeier-Keuper,
    Julia and Wünderlich, Nancy}, year={2014} }'
  chicago: 'Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “Customer Collectives in
    Healthcare: The Transformative Potential of Service to Overcome Consumer Vulnerability.”
    In <i> Proceedings of the 39th Annual Macromarketing Conference</i>, 2014.'
  ieee: 'J. Rötzmeier-Keuper and N. Wünderlich, “Customer collectives in healthcare:
    The transformative potential of service to overcome consumer vulnerability,” in
    <i> Proceedings of the 39th Annual Macromarketing Conference</i>, London, GB,
    2014.'
  mla: 'Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “Customer Collectives in Healthcare:
    The Transformative Potential of Service to Overcome Consumer Vulnerability.” <i>
    Proceedings of the 39th Annual Macromarketing Conference</i>, 2014.'
  short: 'J. Rötzmeier-Keuper, N. Wünderlich, in:  Proceedings of the 39th Annual
    Macromarketing Conference, 2014.'
conference:
  location: London, GB
  name: 39th Annual Macromarketing Conference
date_created: 2018-07-11T07:41:51Z
date_updated: 2022-01-06T06:59:22Z
department:
- _id: '181'
publication: ' Proceedings of the 39th Annual Macromarketing Conference'
status: public
title: 'Customer collectives in healthcare: The transformative potential of service
  to overcome consumer vulnerability'
type: conference_abstract
user_id: '24869'
year: '2014'
...
---
_id: '3541'
author:
- first_name: Julia
  full_name: Rötzmeier-Keuper, Julia
  id: '24869'
  last_name: Rötzmeier-Keuper
- first_name: Nancy
  full_name: Wünderlich, Nancy
  id: '36392'
  last_name: Wünderlich
citation:
  ama: 'Rötzmeier-Keuper J, Wünderlich N.  Interdependent Relationships Between and
    among Service Providers and Customer Collectives. In: <i>Proceedings of the AMA
    SERVSIG International Service Research Conference</i>. ; 2014.'
  apa: Rötzmeier-Keuper, J., &#38; Wünderlich, N. (2014).  Interdependent Relationships
    Between and among Service Providers and Customer Collectives. In <i>Proceedings
    of the AMA SERVSIG International Service Research Conference</i>. Thessaloniki,
    GR.
  bibtex: '@inproceedings{Rötzmeier-Keuper_Wünderlich_2014, title={ Interdependent
    Relationships Between and among Service Providers and Customer Collectives.},
    booktitle={Proceedings of the AMA SERVSIG International Service Research Conference},
    author={Rötzmeier-Keuper, Julia and Wünderlich, Nancy}, year={2014} }'
  chicago: Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “ Interdependent Relationships
    Between and among Service Providers and Customer Collectives.” In <i>Proceedings
    of the AMA SERVSIG International Service Research Conference</i>, 2014.
  ieee: J. Rötzmeier-Keuper and N. Wünderlich, “ Interdependent Relationships Between
    and among Service Providers and Customer Collectives.,” in <i>Proceedings of the
    AMA SERVSIG International Service Research Conference</i>, Thessaloniki, GR, 2014.
  mla: Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “ Interdependent Relationships
    Between and among Service Providers and Customer Collectives.” <i>Proceedings
    of the AMA SERVSIG International Service Research Conference</i>, 2014.
  short: 'J. Rötzmeier-Keuper, N. Wünderlich, in: Proceedings of the AMA SERVSIG International
    Service Research Conference, 2014.'
conference:
  location: Thessaloniki, GR
  name: AMA SERVSIG International Service Research Conference
date_created: 2018-07-11T07:46:12Z
date_updated: 2022-01-06T06:59:22Z
department:
- _id: '181'
publication: Proceedings of the AMA SERVSIG International Service Research Conference
status: public
title: ' Interdependent Relationships Between and among Service Providers and Customer
  Collectives.'
type: conference_abstract
user_id: '24869'
year: '2014'
...