---
_id: '48086'
abstract:
- lang: eng
  text: 'Individuals strive to make decisions that are consistent with not only their
    consumer preferences but also their psychological needs. However, they are confronted
    with complex, ambiguous or even false information. Ideologies and belief systems
    provide guidance when processing and evaluating information and give a coherent
    and comprehensible interpretation of reality. The first question is: why is an
    individual attracted to a particular ideology? Individuals choose ideologies that
    resonate with their subjective psychological needs and preferences. Second, how
    do individuals search for ideologies and find out which suit them best? We model
    an individual’s sequential information search for the best matching ideologies
    by applying Bayesian learning and utility optimization. Additional information
    enhances utility by reducing uncertainty. As a search is costly, the process may
    stop once an individual adopts an ideology even if the information set remains
    incomplete. Third, once they have chosen a particular ideology, individuals adhere
    to its rules and norms when making everyday decisions. Consumers not only physically
    consume, but they also act in accordance with their psychological needs.'
author:
- first_name: Carina
  full_name: Burs, Carina
  id: '44010'
  last_name: Burs
- first_name: Thomas
  full_name: Gries, Thomas
  id: '186'
  last_name: Gries
- first_name: Veronika
  full_name: Müller, Veronika
  last_name: Müller
citation:
  ama: Burs C, Gries T, Müller V. The Choice of Ideology and Everyday Decisions. <i>Journal
    of Organizational Psychology</i>. 2023;23(1). doi:<a href="https://doi.org/10.33423/jop.v23i1.6033">10.33423/jop.v23i1.6033</a>
  apa: Burs, C., Gries, T., &#38; Müller, V. (2023). The Choice of Ideology and Everyday
    Decisions. <i>Journal of Organizational Psychology</i>, <i>23</i>(1). <a href="https://doi.org/10.33423/jop.v23i1.6033">https://doi.org/10.33423/jop.v23i1.6033</a>
  bibtex: '@article{Burs_Gries_Müller_2023, title={The Choice of Ideology and Everyday
    Decisions}, volume={23}, DOI={<a href="https://doi.org/10.33423/jop.v23i1.6033">10.33423/jop.v23i1.6033</a>},
    number={1}, journal={Journal of Organizational Psychology}, publisher={North American
    Business Press}, author={Burs, Carina and Gries, Thomas and Müller, Veronika},
    year={2023} }'
  chicago: Burs, Carina, Thomas Gries, and Veronika Müller. “The Choice of Ideology
    and Everyday Decisions.” <i>Journal of Organizational Psychology</i> 23, no. 1
    (2023). <a href="https://doi.org/10.33423/jop.v23i1.6033">https://doi.org/10.33423/jop.v23i1.6033</a>.
  ieee: 'C. Burs, T. Gries, and V. Müller, “The Choice of Ideology and Everyday Decisions,”
    <i>Journal of Organizational Psychology</i>, vol. 23, no. 1, 2023, doi: <a href="https://doi.org/10.33423/jop.v23i1.6033">10.33423/jop.v23i1.6033</a>.'
  mla: Burs, Carina, et al. “The Choice of Ideology and Everyday Decisions.” <i>Journal
    of Organizational Psychology</i>, vol. 23, no. 1, North American Business Press,
    2023, doi:<a href="https://doi.org/10.33423/jop.v23i1.6033">10.33423/jop.v23i1.6033</a>.
  short: C. Burs, T. Gries, V. Müller, Journal of Organizational Psychology 23 (2023).
date_created: 2023-10-16T10:29:31Z
date_updated: 2023-10-16T10:43:29Z
department:
- _id: '200'
- _id: '202'
doi: 10.33423/jop.v23i1.6033
intvolume: '        23'
issue: '1'
keyword:
- Economics
- Ideology
- Decision-making
language:
- iso: eng
publication: Journal of Organizational Psychology
publication_identifier:
  issn:
  - 2158-3609
publication_status: published
publisher: North American Business Press
status: public
title: The Choice of Ideology and Everyday Decisions
type: journal_article
user_id: '44010'
volume: 23
year: '2023'
...