@inbook{53553, author = {{Özcan, Leon and Drewel, Marvin and Koldewey, Christian and Dumitrescu, Roman}}, booktitle = {{Digitalisierung: Fallstudien, Tools und Erkenntnisse für das digitale Zeitalter}}, editor = {{Schallmo, Daniel and Lang, Klaus and Werani, Thomas and Krumay, Barbara}}, isbn = {{9783658366339}}, issn = {{2569-2348}}, publisher = {{Springer Fachmedien Wiesbaden}}, title = {{{Strategische Planung des Einstiegs in die Plattformökonomie}}}, doi = {{10.1007/978-3-658-36634-6_7}}, year = {{2023}}, } @inproceedings{45812, author = {{Özcan, Leon and Fichtler, Timm and Kasten, Benjamin and Koldewey, Christian and Dumitrescu, Roman}}, keywords = {{Digital Platform, Platform Strategy, Strategic Management, Platform Life Cycle, Interview Study, Business Model, Business-to-Business, Two-sided Market, Multi-sided Market}}, location = {{Ljubljana}}, title = {{{Interview Study on Strategy Options for Platform Operation in B2B Markets}}}, year = {{2023}}, } @inproceedings{33991, abstract = {{In the course of digitalization, digital platforms are unleashing their full disruptive potential and are already dominating the first industries (e.g., hotel industry). As a result of this success, more and more companies want to build their own platforms and participate in the success. However, building and operating a digital platform involves multiple challenges and most of such ambitions fail. Since most digital platforms fail, strategic leadership of digital platforms must consider both success factors and reasons for platform failure. For this purpose, we conducted a systematic literature analysis and identified 24 success as well as failure factors in 9 dimensions. From a scientific perspective, the article provides a structured analysis of success and failure factors of digital platforms, which previously did not exist in literature. Practitioners can use the resulting knowledge base to successfully manage platform activities and avoid pitfalls.}}, author = {{Özcan, Leon and Koldewey, Christian and Duparc, Estelle and van der Valk, Hendrik and Otto, Boris and Dumitrescu, Roman}}, keywords = {{Digital Platform, Multi-sided Market, Two-sided Market, Success Factor, Failure Factor}}, location = {{Minneapolis}}, title = {{{Why do Digital Platforms succeed or fail? - A Literature Review on Success and Failure Factors}}}, year = {{2022}}, } @inproceedings{33997, abstract = {{Digital platforms have already led to disruptions in multiple B2C markets and are becoming increasingly dominant in B2B markets. As a result, more and more companies are trying to participate in the platform economy. However, the successful development and operation of a digital platform is associated with significant challenges, which leads to 85% of all platforms failing. A core challenge is the dynamic nature of the platform economy, with varying strategic objectives at different stages in the platform lifecycle. Platform operators must continuously monitor platform progress and adjust their strategy. Utilizing action research in the real-world platform project AI Marketplace, we developed a lifecycle-oriented performance management approach for digital platforms in B2B markets. It enables platform operators to reflect on their position in the platform lifecycle, derive relevant strategic objectives, and monitor them with suitable key performance indicators. Hence, allowing them to secure the long-term success of their platform business.}}, author = {{Özcan, Leon and Kirchberg, Lisa Irene and Koldewey, Christian and Dumitrescu, Roman}}, booktitle = {{The Role of Innovation: Past, Present, Future}}, editor = {{Bitran, Iain and Bitetti, Leandro and Conn, Steffen and Fishburn, Jessica and Huizingh, Eelko and Torkkeli, Marko and Yang, Jialei}}, keywords = {{Digital Platform, Two-Sided Market, Multi-Sided Market, Platform Lifecycle, Platform Monitoring, Performance Management}}, location = {{Athens}}, title = {{{Performance Management Approach for Digital Platforms in B2B Markets}}}, year = {{2022}}, } @book{26984, author = {{Dumitrescu, Roman and Özcan, Leon and Ködding, Patrick and Foullois, Marc and Bernijazov, Ruslan}}, publisher = {{Heinz Nixdorf Institut, Universität Paderborn}}, title = {{{Künstliche Intelligenz in der Produktentstehung}}}, year = {{2021}}, } @inproceedings{27140, abstract = {{Hardly any other area has as much disruptive potential as digital platforms in the course of digitalization. After serious changes have already taken place in the B2C sector with platforms such as Amazon and Airbnb, the B2B sector is on the threshold to the so-called platform economy. In mechanical engineering, pioneers like GE (PREDIX) and Claas (365FarmNet) are trying to get their hands on the act. This is hardly a promising option for small and medium-sized companies, as only a few large companies will survive. Small and medium-sized enterprises (SMEs) are already facing the threat of losing direct consumer contact and becoming exchangeable executers. In order to prevent this, it is important to anticipate at an early stage which strategic options exist for the future platform economy and which adjustments to the product program should already be initiated today. Basically, medium-sized companies in particular lack a strategy for an advantageous entry into the future platform economy. The paper presents different approaches to master the challenges of participating in the platform economy by using platform patterns. Platform patterns represent proven principles of already existing platforms. We show how we derived a catalogue with 37 identified platform patterns. The catalogue has a generic design and can be customized for a specific use case. The versatility of the catalogue is underlined by three possible applications: (1) platform ideation, (2) platform development, and (3) platform characterization.}}, author = {{Drewel, Marvin and Özcan, Leon and Gausemeier, Jürgen and Dumitrescu, Roman}}, booktitle = {{Journal of the Knowledge Economy}}, editor = {{Carayannis, Elias G. }}, keywords = {{Digitalization, Digital platforms, Platform economy, Multisided markets, B2B platforms}}, pages = {{519--543}}, publisher = {{Springer}}, title = {{{Platform Patterns - Using Proven Principles to Develop Digital Platforms}}}, doi = {{10.1007/s13132-021-00772-3}}, volume = {{Volume 12}}, year = {{2021}}, } @article{27098, author = {{Drewel, Marvin and Özcan, Leon and Koldewey, Christian and Gausemeier, Jürgen}}, journal = {{Creativity and Innovation Management}}, title = {{{Pattern‐based development of digital platforms}}}, year = {{2020}}, } @article{21281, author = {{Drewel, Marvin and Özcan, Leon and Koldewey, Christian and Gausemeier, Jürgen}}, issn = {{0963-1690}}, journal = {{Creativity and Innovation Management}}, title = {{{Pattern‐based development of digital platforms}}}, doi = {{10.1111/caim.12415}}, year = {{2020}}, } @misc{21486, booktitle = {{ERCIM News}}, editor = {{Bernijazov, Ruslan and Özcan, Leon and Dumitrescu, Roman}}, number = {{122}}, pages = {{36--37}}, title = {{{AI Marketplace – The Ecosystem for Artificial Intelligence in Product Creation }}}, year = {{2020}}, } @inproceedings{27112, author = {{Drewel, Marvin and Gausemeier, Jürgen and Koldewey, Christian and Özcan, Leon}}, booktitle = {{Proceedings of the 2018 ISPIM Connects}}, publisher = {{International Society for Professional Innovation Management (ISPIM)}}, title = {{{Pattern based development of digital platforms}}}, year = {{2018}}, } @inproceedings{22751, author = {{Drewel, Marvin and Gausemeier, Jürgen and Koldewey, Christian and Özcan, Leon}}, booktitle = {{Proceedings of the 2018 ISPIM Connects}}, publisher = {{ISPIM Connects}}, title = {{{Pattern based development of digital platforms}}}, year = {{2018}}, }