[{"author":[{"full_name":"Horsthemke, Johanna","last_name":"Horsthemke","first_name":"Johanna","id":"50954"},{"last_name":"Böhm","first_name":"Eva","full_name":"Böhm, Eva"}],"year":"2025","title":"Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management","status":"public","date_updated":"2025-04-17T09:43:14Z","_id":"59589","publisher":"American Marketing Association","language":[{"iso":"eng"}],"page":"840–843","user_id":"50954","citation":{"mla":"Horsthemke, Johanna, and Eva Böhm. “Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management.” <i>Proceedings of the 2025 AMA Winter Academic Conference</i>, American Marketing Association, 2025, pp. 840–843.","ama":"Horsthemke J, Böhm E. Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management. In: <i>Proceedings of the 2025 AMA Winter Academic Conference</i>. American Marketing Association; 2025:840–843.","bibtex":"@inproceedings{Horsthemke_Böhm_2025, title={Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management}, booktitle={Proceedings of the 2025 AMA Winter Academic Conference}, publisher={American Marketing Association}, author={Horsthemke, Johanna and Böhm, Eva}, year={2025}, pages={840–843} }","apa":"Horsthemke, J., &#38; Böhm, E. (2025). Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management. <i>Proceedings of the 2025 AMA Winter Academic Conference</i>, 840–843.","ieee":"J. Horsthemke and E. Böhm, “Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management,” in <i>Proceedings of the 2025 AMA Winter Academic Conference</i>, 2025, pp. 840–843.","short":"J. Horsthemke, E. Böhm, in: Proceedings of the 2025 AMA Winter Academic Conference, American Marketing Association, 2025, pp. 840–843.","chicago":"Horsthemke, Johanna, and Eva Böhm. “Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management.” In <i>Proceedings of the 2025 AMA Winter Academic Conference</i>, 840–843. American Marketing Association, 2025."},"publication":"Proceedings of the 2025 AMA Winter Academic Conference","date_created":"2025-04-15T12:21:04Z","type":"conference"},{"author":[{"first_name":"Johanna","last_name":"Horsthemke","full_name":"Horsthemke, Johanna","id":"50954"},{"last_name":"Böhm","first_name":"Eva","full_name":"Böhm, Eva"}],"status":"public","year":"2025","title":"Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior?","date_updated":"2025-11-10T13:37:26Z","_id":"62154","language":[{"iso":"eng"}],"user_id":"50954","citation":{"ama":"Horsthemke J, Böhm E. Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior? In: <i>Proceedings of the 2025 AMS 25th World Marketing Congress</i>. ; 2025.","bibtex":"@inproceedings{Horsthemke_Böhm_2025, title={Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior?}, booktitle={Proceedings of the 2025 AMS 25th World Marketing Congress}, author={Horsthemke, Johanna and Böhm, Eva}, year={2025} }","mla":"Horsthemke, Johanna, and Eva Böhm. “Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior?” <i>Proceedings of the 2025 AMS 25th World Marketing Congress</i>, 2025.","short":"J. Horsthemke, E. Böhm, in: Proceedings of the 2025 AMS 25th World Marketing Congress, 2025.","chicago":"Horsthemke, Johanna, and Eva Böhm. “Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior?” In <i>Proceedings of the 2025 AMS 25th World Marketing Congress</i>, 2025.","apa":"Horsthemke, J., &#38; Böhm, E. (2025). Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior? <i>Proceedings of the 2025 AMS 25th World Marketing Congress</i>.","ieee":"J. Horsthemke and E. Böhm, “Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior?,” 2025."},"publication":"Proceedings of the 2025 AMS 25th World Marketing Congress","date_created":"2025-11-10T13:23:52Z","type":"conference_abstract"},{"date_created":"2025-11-10T13:36:58Z","department":[{"_id":"178"}],"type":"conference_abstract","citation":{"chicago":"Radermacher, Katharina, Johanna Horsthemke, and Mona  Täuber. “Unveiling the Impact of Flexible Work on Employer Attractiveness: Examining the Role of Work Experience.” In <i>Herbstworkshop WK Pers</i>, 2024.","short":"K. Radermacher, J. Horsthemke, M. Täuber, in: Herbstworkshop WK Pers, 2024.","apa":"Radermacher, K., Horsthemke, J., &#38; Täuber, M. (2024). Unveiling the Impact of Flexible Work on Employer Attractiveness: Examining the Role of Work Experience. <i>Herbstworkshop WK Pers</i>.","ieee":"K. Radermacher, J. Horsthemke, and M. Täuber, “Unveiling the Impact of Flexible Work on Employer Attractiveness: Examining the Role of Work Experience,” 2024.","ama":"Radermacher K, Horsthemke J, Täuber M. Unveiling the Impact of Flexible Work on Employer Attractiveness: Examining the Role of Work Experience. In: <i>Herbstworkshop WK Pers</i>. ; 2024.","bibtex":"@inproceedings{Radermacher_Horsthemke_Täuber_2024, title={Unveiling the Impact of Flexible Work on Employer Attractiveness: Examining the Role of Work Experience}, booktitle={Herbstworkshop WK Pers}, author={Radermacher, Katharina and Horsthemke, Johanna and Täuber, Mona }, year={2024} }","mla":"Radermacher, Katharina, et al. “Unveiling the Impact of Flexible Work on Employer Attractiveness: Examining the Role of Work Experience.” <i>Herbstworkshop WK Pers</i>, 2024."},"publication":"Herbstworkshop WK Pers","language":[{"iso":"eng"}],"_id":"62155","user_id":"50954","author":[{"last_name":"Radermacher","first_name":"Katharina","full_name":"Radermacher, Katharina"},{"id":"50954","first_name":"Johanna","last_name":"Horsthemke","full_name":"Horsthemke, Johanna"},{"last_name":"Täuber","first_name":"Mona ","full_name":"Täuber, Mona "}],"status":"public","year":"2024","title":"Unveiling the Impact of Flexible Work on Employer Attractiveness: Examining the Role of Work Experience","date_updated":"2025-11-10T13:39:45Z"}]
