@inproceedings{64603,
  author       = {{Gräßler, Iris and Tusek, Alena Marie}},
  booktitle    = {{Procedia CIRP}},
  issn         = {{2212-8271}},
  pages        = {{945--950}},
  publisher    = {{Elsevier BV}},
  title        = {{{Sustainability criteria for future foresight in manufacturing companies}}},
  doi          = {{10.1016/j.procir.2026.01.163}},
  volume       = {{138}},
  year         = {{2026}},
}

@book{62182,
  abstract     = {{<p> Executive summary Die vorliegende Zukunftsstudie „Automation 2035“ gibt einen Ausblick auf die Entwicklung der Automatisierungstechnik in den nächsten 10 Jahren. Neben der Beschreibung von Trends wie Kreislaufwirtschaft, Automatisierung der Märkte, Biologisierung, autonome Systeme und Robotik sowie IT-Sicherheit wird die zu erwartende Veränderung in der Bildung beschrieben. Dazu verwenden wir Methoden der Zukunftsforschung und arbeiten mit der Szenarientechnik, um Zukunftsperspektiven der Automation aufzuzeigen. Personas werden eingesetzt, um die zukünftigen Entwicklungen plastisch aus den Augen der Personen im Jahr 2025 und in der Zukunft im Jahr 2035 zu beschreiben. Schlüsselthemen und Trends: ... ... Inhalt Executive summary 1 1 Einführung 3 2 Zukunftsfelder für die Automatisierungstechnik 2035 4 2.1 Kreislaufwirtschaft 4 2.2 Automatisierung der Märkte 7 2.3 Biologisierung 8 2.4 Autonome Systeme und Robotik 10 2.5 Security 12 2.6 Veränderung der Ausbildung 13 3 Szenario der Automation 2035 16 4 Personas 18 4.1 Unternehmer 18 4.2 Ingenieurin 19 4.3 Schüler 20 5 Thesen und Ausblick 22 Methodik 24 Autorenteam 25 Schrifttum 26... </p>}},
  author       = {{Gräßler, Iris and Özcan, Deniz and Tusek, Alena Marie and Bilgic, Attila and Lange, Christian and Stich, Christian and Maul, Christine and Heizmann, Michael and Weyrich, Michael and Dessel,, Sascha and Miny, Torben and Jumar, Ulrich}},
  isbn         = {{9783911670180}},
  publisher    = {{VDI Verlag}},
  title        = {{{Automation 2035}}},
  doi          = {{10.51202/9783911670180}},
  year         = {{2025}},
}

@inproceedings{65124,
  abstract     = {{<jats:p>To remain competitive, companies must continuously adapt their value proposition, especially in response to increasing demands for sustainability and digitalisation. Small and medium-sized enterprises often struggle to implement future-oriented digital business models. The aim is to develop decision support to help companies plan ahead and assess their value proposition, with a focus on foresighted planning. Based on literature research, expert interviews and the analysis of existing solutions, an understanding of “sustainable value” and requirements of decision support are defined. Decision support is implemented in a software. The main contribution is the setup of functions and content such as a list of influence factors, analysing influences and evaluating ideas, control questions and support for the implementation of digital business models. Validation through expert interviews and workshops in mechanical and plant engineering shows that the software supports enterprises in foresighted planning of value proposition and the selection of a concept for digital business models. It makes them robust towards the variety of future scenarios.</jats:p>}},
  author       = {{Gräßler, Iris and Tusek, Alena Marie}},
  booktitle    = {{AHFE International}},
  issn         = {{2771-0718}},
  publisher    = {{AHFE International}},
  title        = {{{Software-supported decision support for the foresighted planning of digital business models}}},
  doi          = {{10.54941/ahfe1006769}},
  volume       = {{198}},
  year         = {{2025}},
}

@inproceedings{56347,
  abstract     = {{<jats:p>The content of university teaching in engineering sciences, particularly in product creation, is characterised by the development of application skills. Changing working conditions require new teaching concepts that are oriented towards the needs of students and practice and consider the acquisition of soft skills. A key method to be considered in this context is the Scenario-Technique. In this paper, a one-day workshop based on a software tool for the Scenario-Technique is presented that focusses on competence development for Scenario-Technique in form of a learning concept. Based on a systematic literature analysis, existing approaches for learning the Scenario-Technique are identified and requirements for a subsequently developed software-supported Scenario-Technique workshop are established. Using a case study, the learning concept is validated in two test phases for comprehensibility, user-friendliness, and practical suitability. The result is a concept that enables practice-oriented learning of the Scenario-Technique.</jats:p>}},
  author       = {{Gräßler, Iris and Tusek, Alena Marie}},
  booktitle    = {{AHFE International}},
  location     = {{Split}},
  publisher    = {{AHFE International}},
  title        = {{{Case study on the software-supported development of competences in Scenario-Technique}}},
  doi          = {{10.54941/ahfe1005548}},
  volume       = {{158}},
  year         = {{2024}},
}

@inproceedings{46488,
  abstract     = {{<jats:title>Abstract</jats:title><jats:p>New trends and technologies in product creation increase complexity, but at the same time create new potentials such as efficiency rise in task processing by Artificial Intelligence. Established models in the early phase of product creation such as the W-model or the Aachener Innovation Management model, do not fully exploit these new potentials in the field of strategic product planning and innovation management (SPPIM). For this reason, existing models are analysed in SPPIM in order to derive a requirements profile consisting of potentials and goals for a new model. A new model in SPPIM lays the foundation to support companies in enabling a more efficient task fulfilment by taking advantage of new technologies and trends. To guide the development of advanced SPPIM models, the derived potentials and goals are applied to the guideline VDI 2220:1980.</jats:p>}},
  author       = {{Gräßler, Iris and Koch, Anna-Sophie and Tusek, Alena Marie}},
  booktitle    = {{Proceedings of the Design Society}},
  issn         = {{2732-527X}},
  pages        = {{2915--2924}},
  publisher    = {{Cambridge University Press (CUP)}},
  title        = {{{POTENTIALS AND GOALS OF MODELS IN STRATEGIC PRODUCT PLANNING AND INNOVATION MANAGEMENT}}},
  doi          = {{10.1017/pds.2023.292}},
  volume       = {{3}},
  year         = {{2023}},
}

@techreport{46501,
  author       = {{Gräßler, Iris and Ovtcharova, Jivka  and Dattner, Michael  and Dietert, Tilko  and Dietz, Patrick  and Elstermann, Matthes  and Fayet, Celestin  and Hauck, Andreas  and Häuser, Frank  and Fischer, Holger  and Herzog, Michael  and Köhler, Christian  and Lachenmaier, Jens  and Lachmayer, Roland  and Meussen, Bernhard  and Mozgova, Iryna  and Möser, Sebastian  and Pottebaum, Jens and Schluse, Michael  and Schneider, Jannik  and Stetter, Ralf  and Thurnes, Christian  and Tusek, Alena Marie and Wurst, Johanna }},
  title        = {{{Begriffe der strategischen Produktplanung und -entwicklung. Produkt und hybride Leistung}}},
  year         = {{2023}},
}

@inproceedings{46490,
  author       = {{Gräßler, Iris and Tusek, Alena Marie and Özcan, Deniz}},
  booktitle    = {{Automation 2023}},
  isbn         = {{9783181024195}},
  location     = {{Baden-Baden}},
  pages        = {{863 -- 874}},
  publisher    = {{VDI Verlag}},
  title        = {{{Entwicklung zukunftsfähiger Geschäftsmodelle in der Automatisierungstechnik anhand von Megatrends}}},
  doi          = {{10.51202/9783181024195-863}},
  volume       = {{2419}},
  year         = {{2023}},
}

@inproceedings{33892,
  author       = {{Gräßler, Iris and Tusek, Alena Marie and Thiele, Henrik and Preuß, Daniel and Grewe, Benedikt and Hieb, Michael}},
  booktitle    = {{XXXIII ISPIM Innovation Conference Proceedings}},
  isbn         = {{978-952-335-694-8}},
  location     = {{Copenhagen, Denmark}},
  publisher    = {{ LUT Scientific and Expertise Publications}},
  title        = {{{Literature study on the potential of Artificial Intelligence in Scenario-Technique}}},
  year         = {{2022}},
}