@inproceedings{63652,
abstract = {{In dynamic environments, product management plays a key role in aligning innovation, customer needs, and strategic decision-making. Digitalization offers significant opportunities to enhance this role by enabling data-driven insights for improved customer and product understanding—yet its successful implementation requires a fundamental transformation. Based on a systematic literature review, this study synthesizes key advantages, challenges, and design fields that shape this transformation. The results highlight performance benefits across business, product, process, and decision-making dimensions, while also uncovering barriers rooted in strategy, organization, people, and technology. To address these barriers, critical enablers and conditions for success are identified. Four overarching design fields provide orientation for structuring digitalization efforts and guiding organizational change in industrial practice. The paper provides both a conceptual foundation and a practical guide for companies seeking to digitalize their product management effectively.}},
author = {{Fichtler, Timm and Petzke, Lisa Irene and Grigoryan, Khoren and Koldewey, Christian and Dumitrescu, Roman}},
booktitle = {{Proceedings of the 59th Hawaii International Conference on System Sciences}},
location = {{Maui, Hawaii}},
title = {{{Enhancing Product Management Performance through Digitalization: Advantages, Challenges, Design Fields}}},
year = {{2026}},
}
@techreport{63651,
author = {{Grigoryan, Khoren and Lamarz, Jessica and Martin, Lucas and Asmar, Laban and Rabe, Martin and Kühn, Arno and Fichtler, Timm and Petzke, Lisa Irene and Bruchhage, Felix and Koldewey, Christian}},
title = {{{product.intelligence - Datenbasiertes Produktmanagement}}},
doi = {{10.24406/PUBLICA-4198}},
year = {{2025}},
}
@inbook{59217,
abstract = {{In the face of climate change and growing sustainability awareness, industrial companies are at a pivotal point in transforming from a linear to a circular economy (CE) model. Yet, aligning their business with the principles of the CE is a challenging task. Utilizing a systematic literature review (SLR) and thematic analysis a framework for the business transformation towards the CE has been developed. It considers the dimensions product, business strategy, corporate management, and value chain. The circular business transformation (CBT) framework includes incentives for entering the CE, fields of action, design options, and associated challenges. For researchers, it provides a comprehensive overview and serves as a basis for in-depth studies of each dimension of CBT. Furthermore, it acts as a practical guide that enables industrial companies to strategically navigate through the complexity of the CBT and to effectively design it.}},
author = {{Rasor, Anja and Petzke, Lisa Irene and Scholtysik, Michel and Koldewey, Christian and Dumitrescu, Roman}},
booktitle = {{Springer Proceedings in Business and Economics}},
isbn = {{9783031724893}},
issn = {{2198-7246}},
keywords = {{Circular Economy, Circularity, Holistic View, Circular Transformation, Circular Management}},
publisher = {{Springer Nature Switzerland}},
title = {{{Framework for the Business Transformation Towards the Circular Economy: A Systematic Literature Review}}},
doi = {{10.1007/978-3-031-72490-9_18}},
year = {{2025}},
}
@article{61923,
author = {{Özcan, Leon and Petzke, Lisa Irene and Dumitrescu, Roman and Koldewey, Christian}},
issn = {{0360-8581}},
journal = {{IEEE Engineering Management Review}},
pages = {{1--13}},
publisher = {{Institute of Electrical and Electronics Engineers (IEEE)}},
title = {{{Design options to shape platform success in B2B markets throughout the platform lifecycle}}},
doi = {{10.1109/emr.2025.3608788}},
year = {{2025}},
}
@inproceedings{61951,
abstract = {{ABSTRACT:Digital transformation has reshaped the manufacturing sector, driving innovation and new business models. Simultaneously, sustainability pressures and stricter regulations push companies to adopt circular economy (CE) principles, focusing on reducing, reusing, and recycling materials. This transition requires adapting business models, product design, and management while integrating processes such as reverse logistics. Digital technologies play a crucial role by enabling data generation, processing, and analysis, optimizing production, and reducing resource use. However, many companies face knowledge gaps regarding how to implement these technologies effectively for CE. This study addresses these challenges through a systematic literature review, offering a framework that links digital technologies to CE principles, focusing on slowing, narrowing, and closing material loops.}},
author = {{Scholtysik, Michel and Rasor, Anja and Petzke, Lisa Irene and Koldewey, Christian and Dumitrescu, Roman}},
booktitle = {{Proceedings of the Design Society}},
issn = {{2732-527X}},
pages = {{541--550}},
publisher = {{Cambridge University Press (CUP)}},
title = {{{An integrative perspective on digital technologies and circular economy: a systematic literature review}}},
doi = {{10.1017/pds.2025.10068}},
volume = {{5}},
year = {{2025}},
}
@inproceedings{61954,
author = {{Fichtler, Timm and Petzke, Lisa Irene and Grigoryan, Khoren and Dumitrescu, Roman and Koldewey, Christian}},
booktitle = {{2025 IEEE International Conference on Engineering, Technology, and Innovation (ICE/ITMC)}},
publisher = {{IEEE}},
title = {{{Digital Transformation of Organizational Entities}}},
doi = {{10.1109/ice/itmc65658.2025.11106627}},
year = {{2025}},
}
@inproceedings{61985,
author = {{Petzke, Lisa Irene and Rasor, Anja and Koldewey, Christian and Dumitrescu, Roman}},
booktitle = {{Procedia CIRP}},
issn = {{2212-8271}},
pages = {{912--917}},
publisher = {{Elsevier BV}},
title = {{{Untangling circular value networks - mechanisms, advantages, risks, and future research}}},
doi = {{10.1016/j.procir.2025.01.081}},
volume = {{135}},
year = {{2025}},
}
@inproceedings{61971,
author = {{Fichtler, Timm and Petzke, Lisa Irene and Grigoryan, Khoren and Koldewey, Christian and Dumitrescu, Roman}},
booktitle = {{Procedia CIRP}},
issn = {{2212-8271}},
pages = {{985--990}},
publisher = {{Elsevier BV}},
title = {{{Success Factors in Product Management and the Role of Data}}},
doi = {{10.1016/j.procir.2025.08.167}},
volume = {{136}},
year = {{2025}},
}
@inproceedings{55186,
author = {{Fichtler, Timm and Petzke, Lisa Irene and Grigoryan, Khoren and Koldewey, C. and Dumitrescu, Roman}},
booktitle = {{Procedia CIRP}},
issn = {{2212-8271}},
pages = {{539--544}},
publisher = {{Elsevier BV}},
title = {{{A Method for Identifying Use Cases in Data-Driven Product Management}}},
doi = {{10.1016/j.procir.2024.01.079}},
volume = {{122}},
year = {{2024}},
}
@inproceedings{55185,
author = {{Fichtler, Timm and Grigoryan, Khoren and Petzke, Lisa Irene and Koldewey, Christian and Dumitrescu, Roman}},
booktitle = {{PACIS 2024 Proceedings}},
location = {{Ho Chi Minh City}},
title = {{{Application Areas and Challenges of Data-Driven Product Management}}},
year = {{2024}},
}
@inproceedings{59221,
author = {{Fichtler, Timm and Petzke, Lisa Irene and Grigoryan, Khoren and Koldewey, C. and Dumitrescu, Roman}},
booktitle = {{2024 IEEE International Conference on Technology Management, Operations and Decisions (ICTMOD)}},
publisher = {{IEEE}},
title = {{{Antecedents of Data-Driven Product Management – Data Taxonomy and Cluster & Software Categories}}},
doi = {{10.1109/ictmod63116.2024.10878154}},
year = {{2024}},
}
@inproceedings{59216,
author = {{Rasor, Anja and Petzke, Lisa Irene and Vehmeyer, Julia and Koldewey, Christian and Dumitrescu, Roman}},
booktitle = {{18. Symposium für Vorausschau und Technologieplanung}},
editor = {{Dumitrescu, Roman and Hölzle, Katharina }},
location = {{Berlin}},
title = {{{Die Potentiale der Kreislaufwirtschaft für die Industrie}}},
volume = {{425}},
year = {{2024}},
}
@inproceedings{33997,
abstract = {{Digital platforms have already led to disruptions in multiple B2C markets and are becoming increasingly dominant in B2B markets. As a result, more and more companies are trying to participate in the platform economy. However, the successful development and operation of a digital platform is associated with significant challenges, which leads to 85% of all platforms failing. A core challenge is the dynamic nature of the platform economy, with varying strategic objectives at different stages in the platform lifecycle. Platform operators must continuously monitor platform progress and adjust their strategy.
Utilizing action research in the real-world platform project AI Marketplace, we developed a lifecycle-oriented performance management approach for digital platforms in B2B markets. It enables platform operators to reflect on their position in the platform lifecycle, derive relevant strategic objectives, and monitor them with suitable key performance indicators. Hence, allowing them to secure the long-term success of their platform business.}},
author = {{Özcan, Leon and Kirchberg, Lisa Irene and Koldewey, Christian and Dumitrescu, Roman}},
booktitle = {{The Role of Innovation: Past, Present, Future}},
editor = {{Bitran, Iain and Bitetti, Leandro and Conn, Steffen and Fishburn, Jessica and Huizingh, Eelko and Torkkeli, Marko and Yang, Jialei}},
keywords = {{Digital Platform, Two-Sided Market, Multi-Sided Market, Platform Lifecycle, Platform Monitoring, Performance Management}},
location = {{Athens}},
title = {{{Performance Management Approach for Digital Platforms in B2B Markets}}},
year = {{2022}},
}